Article Per Year (5 Year)
p-Index From 2021 - 2026
4.033
P-Index
This Author published in this journals
All Journal JAM : Jurnal Aplikasi Manajemen Journal of Economic, Bussines and Accounting (COSTING) Procuratio : Jurnal Ilmiah Manajemen Journal of Applied Engineering and Technological Science (JAETS) International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) Jurnal ABDINUS : Jurnal Pengabdian Nusantara ARSY : Jurnal Aplikasi Riset kepada Masyarakat INVEST : Jurnal Inovasi Bisnis dan Akuntansi PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Jurnal Pendidikan Islam Jurnal Penelitian Pendidikan Indonesia Jurnal Testing dan Implementasi Sistem Informasi Research in Accounting Journal
Purwati, Astri Ayu
Unknown Affiliation
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

Published : 27 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 27 Documents
Search

 1   2   3 
Digital and Entrepreneurial Literacy in Increasing Students' Entrepreneurial Interest in the Technological Era Purwati, Astri Ayu; Hamzah, Zulfadli; Hamzah, Muhammad Luthfi; Deli, Mazzlida Mat
International Conference on Business Management and Accounting Vol 2 No 1 (2023): Proceeding of International Conference on Business Management and Accounting (Nov
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/icobima.v2i1.3498

Abstract

This study aims to determine the effect of digital literacy and entrepreneurial literacy on student entrepreneurial interest. The population of this study were students of private universities in Pekanbaru with a sample of 176 respondents selected through accidental sampling. The data collection method was carried out through distributing questionnaires via Google Form. The data analysis technique used is Multiple Linear Regression Analysis with SPSS. The results showed that digital literacy did not have a significant effect on student entrepreneurial interest, so the first hypothesis (H1) was rejected. Although there are indications that increasing digital literacy can increase entrepreneurial interest, the results of statistical analysis show that this influence is not strong enough to be considered significant in the context of this study. On the other hand, entrepreneurial literacy has a positive and significant influence on students' entrepreneurial interest. This means that an increase in entrepreneurial literacy can be expected to significantly increase entrepreneurial interest. Therefore, the second hypothesis (H2) is accepted. The conclusion of this study is that in the context of the population and sample studied, only entrepreneurial literacy significantly affects students' entrepreneurial interest while digital literacy does not have a strong enough or significant effect.
Peningkatan kualitas SDM Batik Riau melalui pelatihan membatik Purwati, Astri Ayu; Desnelita, Yenny; Yusrizal, Yusrizal; Suriyanti, Linda Hetri; Sitompul, Silvia Sari; Gustientiedina, Gustientiedina; Hamzah, Muhammad Luthfi; Irwan, Irwan; Kurniawan, Wahyu Joni; Rusilawati, Ermina
ARSY : Jurnal Aplikasi Riset kepada Masyarakat Vol. 5 No. 2 (2024): ARSY : Jurnal Aplikasi Riset kepada Masyarakat
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/arsy.v5i1.999

Abstract

This community service program aims to enhance the quality of human resources (HR) among Riau batik artisans through comprehensive batik training. Riau batik, as a cultural heritage with high aesthetic and historical value, faces challenges in maintaining its sustainability and competitiveness amidst evolving market demands and trends. The primary challenge is the lack of skills and knowledge among artisans in batik techniques, design innovation, and the use of eco-friendly materials. The training, led by a batik expert, provides artisans with new skills in design, coloring, and batik techniques, along with effective marketing strategies to boost Riau batik's appeal in both national and international markets. The results of the program show significant improvements in the quality of batik products, as well as innovations in motifs and designs that better align with market preferences. Consequently, this training is expected to contribute to the preservation and development of Riau batik and improve the livelihoods of local batik artisans.
Pengaruh Pertumbuhan Ekonomi Dan Upah Minimum Kabupaten/Kota Terhadap Jumlah Pengangguran Di Provinsi Sumatera Utara Staderlin, Mauren; Winata, Fidelya Rachael; Bianca, Kimberly Christa; Sianturi, Riko Fridolend; Purwati, Astri Ayu
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11801

Abstract

The economy of North Sumatra experienced deflation in 2020 due to the Covid-19 pandemic, leading to substantial declines across nearly all sectors and a decrease in employment opportunities. This study aims to examine the effects of economic growth and district/city minimum wages on the unemployment rate in North Sumatra Province. The research employs a quantitative method, encompassing a population of 25 districts and 8 cities in North Sumatra during the 2020-2022 period. The findings of this study are as follows: economic growth has a negative and insignificant effect on unemployment on a partial basis, district/city minimum wages have a positive and significant effect on unemployment on a partial basis, and collectively, both economic growth and district/city minimum wages have a positive and significant effect on the unemployment rate.
Acceptance of virtual reality-based hadith learning model with technology acceptance model (TAM) approach Hamzah, Muhammad Luthfi; Ansharullah, Ansharullah; Rahmat, Zetri; Zatrahadi, M. Fahli; Purwati, Astri Ayu
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 3 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020244277

Abstract

The use of Virtual Reality (VR) technology in education is growing rapidly, including in the context of Islamic learning. This study aims to examine the acceptance of the VR-based Hadith learning model among students of the Islamic Religious Education Study Program of the Riau Islamic University .  This study involved a population of 128 students who were active in the 2023/2024 academic year and took Hadith courses. The census method was used for sampling, so that the entire population became the research sample. Data were gathered using a questionnaire designed to assess the study's variables, employing a 5-point Likert scale. The analysis was performed using the Structural Equation Modeling (SEM) technique with the Partial a Squares (PLS) approach. This method was chosen due to its capability to manage intricate models with numerous latent variables and indicators, and its flexibility regarding data distribution assumptions. The results showed that perceived usefulness has a significant positive effect on the intention to use VR for Hadith learning. Meanwhile, Perceived Ease of Use does not have a significant effect on intention to use. These findings indicate the importance of considering the perceived benefits of VR technology in increasing its adoption in the Islamic religious education environment. This research also contributes to the educational literature by emphasizing the importance of technology acceptance and adoption in the context of Islamic religious education.
Peran Kualitas Pelayanan, Total Quality Management dan Promosi Terhadap Kepuasan Pelanggan Suyono, Suyono; Purwati, Astri Ayu; Cutan, Michael
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 1 No. 1 (2020): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v1i1.36

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan, Total Quality Management dan Promosi terhadap Kepuasan Pelanggan pada PT. Ray White Pekanbaru. Penelitian ini menggunakan metode deskriptif kuantitatif. sampel dalam penelitian ini berjumlah 80 orang responden dengan teknik random sampling yang merupakan pelanggan pada PT. Ray White Pekanbaru. Analisis data dalam penelitian menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa variable kualitas pelayanan, total quality management dan promosi berpengaruh positif terhadap kepuasan pelanggan. Variabel kualitas pelayanan, total quality management dan promosi berpengaruh secara signifikan terhadap kepuasan pelanggan pada PT. Ray White Pekanbaru. Kata Kunci : Kualitas Pelayanan, Total Quality Management, Promosi, Kepuasan Pelanggan.
Inovasi Produk, Persepsi Harga, Pengalaman Konsumen dan Strategi Positioning dalam Meningkatkan Keputusan Pembelian Pada PT. Cahaya Sejahtera Riau Pekanbaru Oscardo, Jason; Purwati, Astri Ayu; Hamzah, Muhammad Luthfi
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 2 No. 1 (2021): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v2i1.126

Abstract

Penelitian ini bertujuan untuk menganalisis bagaimana pengaruh inovasi produk, persepsi harga, pengalaman konsumen dan strategi positioning terhadap keputusan pembelian. Sampel yang digunakan dalam penelitian ini adalah 100 orang pelanggan yang membeli di PT Cahaya Sejahtera Riau Pekanbaru Penentuan sampel menggunakan metode purposive sampling dan teknik analisis data yang digunakan adalah regresi linier berganda dengan SPSS. Variabel Independen adalah inovasi produk, persepsi harga, pengalaman konsumen dan strategi positioning yang diuji pengaruhnya terhadap keputusan pembelian sebagai variabel dependen. Hasil penelitian ini menunjukkan bahwa inovasi produk, persepsi harga dan strategi positioning berpengaruh positif signifikan terhadap keputusan pembelian sedangkan pengalaman konsumen tidak memiliki pengaruh signifikan terhadap keputusan pembelian. Kata kunci : inovasi produk, persepsi harga, pengalaman konsumen, strategi positioning dan keputusan pembelian.
Peran Upah, Pengawasan, Semangat Kerja dan K3 Terhadap Peningkatan Produktivitas Karyawan PT. Mitra Unggul Pusaka Silitonga, Aseptua Gesima; Purwati, Astri Ayu; Rusilawati, Ermina; Sandria, Wella
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 3 No. 1 (2022): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v3i1.238

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh upah, supervisi, semangat kerja dan k3 terhadap Produktivitas karyawan pada PT. Mitra Unggul Pusaka. Data yang digunakan dalam penelitian ini adalah data primer yang diperoleh dari penyebaran angket. Populasi dalam penelitian ini adalah karyawan di PT. Mitra Unggul Pusaka dengan jumlah sampel 104 responden. Teknik analisis data yang digunakan adalah Metode  analisis deskripsif digunakan untuk menggambarkan karakteristik responden dan analisis regresi linear berganda dengan mengunakan uji t dan uji F untuk menguji hipotesis Variabel yang digunakan adalah upah, supervisi, semangat kerja dan k3 sebagai variabel bebas, produktivitas karyawan sebagai variabel terikat. Hasil penelitian ini menunjukkan bahwa semua variabel berpengaruh signifikan terhadap produktivitas karyawan.   Kata Kunci: Upah, Supervisi, Semangat Kerja,K3
Pengaruh Konflik, Stres Kerja Dan Kepuasan Kerja Terhadap Turnover Intention Pada PT. Cahaya Indah Sang Surya Pekanbaru Frengky, Frengky; Purwati, Astri Ayu; Rusilawati, Ermina
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 3 No. 2 (2022): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v3i2.336

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh konflik, stres kerja, dan kepuasan kerja terhadap turnover intention di PT Cahaya Indah Sang Surya Pekanbaru baik secara simultan. Penelitian ini menggunakan analisis Persamaan Regresi Linier berganda menggunakan aplikasi SPSS Versi 21, dengan jumlah sampel sebanyak 100 orang karyawan di PT Cahaya Indah Sang Surya Pekanbaru. Hasil penelitian keseluruhan variabel konflik dan stres kerja berpengaruh terhadap turnover intention di PT Cahaya Indah Sang Surya Pekanbaru, sedangkan kepuasan kerja tidak berpengaruh terhadap turnover intention di PT Cahaya Indah Sang Surya Pekanbaru. Variabel konflik, stres kerja, dan kepuasan kerja telah berkontribusi sebesar 91,6% terhadap variabel turnover intention, walaupun masih terdapat 8,4% pengaruh pada faktor-faktor lain yang tidak termasuk didalam penelitian. Kata Kunci : Konflik, Stres Kerja, Keuasan Kerja, Turnover Intention
Analisis Pengaruh Motivasi Kerja, Lingkungan Kerja, Gaya Kepemimpinan Kerja Dan Pengupahan Terhadap Kinerja Karyawan Di PT.Trisakti Harapan Riau Prabudi, Anton; Purwati, Astri Ayu; Hamzah, Zulfadl
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 3 No. 2 (2022): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v3i2.337

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisa pengaruh motivasi kerja, lingkungan kerja, gaya kepemimpinan kerja dan pengupahan terhadap kinerja karyawan di PT.Trisakti Harapan Riau Populasi dari penelitian ini adalah seluruh konsumen PT.Trisakti Harapan Riau yang berjumlah 50 karyawan. Teknik Pengambilan Sampel menggunakan Sampel Jenuh, sehingga sampel yang digunakan dalam penelitian ini sebanyak 50 Karyawan. Metode pengumpulan data menggunakan kuisioner dan wawancara. Hasil penelitian menunjukkan secara parsial variabel motivasi kerja, lingkungan kerja, gaya kepemimpinan kerja dan pengupahan berpengaruh signifikan terhadap kinerja karyawan. Kata Kunci : Kinerja Karyawan, Motivasi Kerja, Lingkungan Kerja, Gaya Kepemimpinan Kerja, Pengupahan
Pengaruh Kualitas Pelayanan, Brand Image (Citra Merek), Pengalaman Konsumen dan Kepuasan Konsumen Terhadap Loyalitas Konsumen Pada PT. Kertajaya Utama Pekanbaru Tanoto, Eric; Purwati, Astri Ayu; Komardi, Dadi; Hamzah, Muhammad Luthfi
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 3 No. 2 (2022): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v3i2.338

Abstract

Penelitian ini bertujuan untuk menganalisis bagaimana adalah kualitas pelayanan, citra merek, pengalaman konsumen dan kepuasan konsumen terhadap loyalitas konsumen. loyalitas konsumen adalah kesetiaan konsumen terhadap perusahaan, merek maupun produk. Sampel yang digunakan dalam penelitian ini adalah 100 orang pelanggan yang membeli di PT Kertajaya Utama Pekanbaru. Penentuan sampel menggunakan metode purposive sampling dan teknik analisis data yang digunakan adalah regresi linier berganda dengan SPSS. Variabel Independen adalah kualitas pelayanan, citra merek, pengalaman konsumen dan kepuasan konsumen yang diuji pengaruhnya terhadap loyalitas konsumen sebagai variabel dependen. Hasil penelitian ini menunjukkan bahwa kualitas pelayanan, citra merek, pengalaman konsumen dan kepuasan konsumen memiliki pengaruh positif dan signifikan terhadap loyalitas konsumen.   Kata kunci     : kualitas pelayanan, citra merek, pengalaman konsumen, kepuasan konsumen, loyalitas konsumen
Co-Authors Abdullah, Siti Intan Nurdiana Wong Achmad Tavip Junaedi Ahmad, Shukri Akhdan, Akhdan Anisa, Nurul Ansharullah Ansharullah Bianca, Kimberly Christa Bracken, Paul Cutan, Michael Deli, Mazzlida Mat Desnelita, Yenny Fadhillah, Maisya Fadrul, Fadrul frengky, frengky Gustientiedina Hamzah Hamzah Hamzah, Muhammad Luthfi Hamzah, Zulfadl Hamzah, Zulfadli Hanafiah, Anggi Irwan Irwan Isnaidi, Isnaidi Komardi, Dadi Kurniawan, Johan Layla Hafni Liem, Nicholas Löfstedt, Ragnar M. Fahli Zatrahadi Mery, Silvia Miftah Syarif, Miftah Mimelientesa Irman Muhammad Rizki Mutia, Tika Noor, Murniati Nuraini, Putri Octafilia, Yusnita Oscardo, Jason Prabudi, Anton Putri, Septia Aldina Rahman, Sarli Rahmat, Zetri Rauf, Ummu Ajirah Abdul Richardo, Richardo Riko Fridolend Sianturi Rusilawati, Ermina Safitri, Wulan Syaulia Salleh, Mohd Fairuz Md. Sandria, Wella Sarbaini Sarbaini Sari, Tri Purnama Selvi Selvi Shanum, Arsyila Luthfia Sianturi, Lioni Silitonga, Aseptua Gesima Sitompul, Silvia Sari Sri Fitria Retnawaty Staderlin, Mauren Sudarno Sudarno Suharti Suriyanti, Linda Hetri Surya Safari SD Suyono Suyono Syawal, Mohd. Elvisrafi Tanoto, Eric Ugli, Tilovmurodov Dostonbek Furqat Wahyu Joni Kurniawan, Wahyu Joni Wen Via Trisna Wijaya, Evelyn Winata, Fidelya Rachael