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All Journal Jurnal Abdimas Sangkabira Dharma Bhakti
Purwaningtyas, Ni Wayan Mona
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Economics, Econometrics & Finance Education Social Sciences

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OPTIMALISASI BRANDING DESA WISATA MELALUI KAMPANYE DIGITAL DAN PEMANFAATAN ARTIFICIAL INTELLIGENCE DI DESA WISATA KERTALANGU Purwaningrat, Putu Atim; Premayani, Ni Wayan Wina; Wulandari, Ni Luh Adisti Abiyoga; Suartina, I Wayan; Purwaningtyas, Ni Wayan Mona; Saputri, Arista Dwi
Dharma Bhakti Vol. 3 No. 2 (2025): Dharma Bhakti
Publisher : Universitas Hindu Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/mpn97r15

Abstract

This community service program aims to optimize the branding of Kertalangu Tourism Village through the implementation of digital campaign strategies and the utilization of Artificial Intelligence (AI) technologies. Kertalangu Village, which holds rich cultural, educational, and natural tourism potential, requires promotional approaches that are adaptive to current digital advancements. Through a series of training and mentoring sessions, this program introduced techniques in social media campaigning, creative content production, and basic AI applications such as chatbots and digital data analysis to enhance promotional effectiveness and engagement with tourists. The outcomes of the program indicate an increase in the community’s understanding and skills in managing digital branding, alongside a growing awareness of the importance of innovation in local tourism development. Despite challenges such as limited infrastructure and digital literacy, this initiative has laid the groundwork for a sustainable digital transformation in Kertalangu Tourism Village. It is expected that this program can serve as a replicable model for other tourism villages aiming to strengthen community-based tourism through the integration of technology
MENINGKATKAN KAPASITAS PENGELOLAAN MANAJEMEN: MELALUI PELATIHAN PENGAJUAN PERIZINAN BERUSAHA BERBASIS OSS Purwaningrat, Putu Atim; Oktarini, Luh Nik; W, Rai Dwi Andayani; Purwaningtyas, Ni Wayan Mona; Saputri, Arista Dwi
Jurnal Abdimas Sangkabira Vol. 6 No. 1 (2025): Jurnal Abdimas Sangkabira, Desember 2025
Publisher : Program Studi Diploma III Akuntansi Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdimassangkabira.v6i1.2581

Abstract

Isu utama yang dihadapi oleh UMKM Nasi Penek Giri Blahbatuh adalah rendahnya pemahaman terhadap tata kelola manajemen usaha dan proses legalitas usaha melalui sistem perizinan berbasis Online Single Submission (OSS). Kondisi tersebut menyebabkan keterbatasan akses terhadap peluang pengembangan usaha dan dukungan pemerintah. Kegiatan pengabdian ini berfokus pada upaya meningkatkan kapasitas pengelolaan manajemen terkait legalitas usaha melalui pelatihan dan pendampingan dalam pengajuan perizinan berusaha berbasis OSS. Metode yang digunakan meliputi pendekatan partisipatif, berupa sosialisasi, pelatihan langsung, dan pendampingan teknis dalam proses pendaftaran izin usaha. Hasil kegiatan menunjukkan peningkatan dalam pemahaman peserta terhadap pentingnya legalitas usaha serta kemampuan mengoperasikan sistem OSS secara mandiri. Selain itu, pelatihan ini juga menumbuhkan kesadaran pelaku usaha untuk mengelola bisnis secara lebih profesional, transparan, dan berorientasi pada keberlanjutan. Dengan demikian, kegiatan ini memiliki kontribusi untuk meningkatkan daya saing dan kemandirian UMKM lokal di wilayah Blahbatuh.
Co-Authors I Wayan Suartina Ni Luh Adisti Abiyoga Wulandari Ni Wayan Wina Premayani, Ni Wayan Wina Oktarini, Luh Nik Putu Atim Purwaningrat Saputri, Arista Dwi W, Rai Dwi Andayani