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All Journal Jurnal Dharma Duta Jurnal Ilmiah Hospitality Management
Laluas, Efraim
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Religion Humanities Computer Science & IT Languange, Linguistic, Communication & Media Social Sciences

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Strategi Komunikasi Pariwisata dalam Pengelolaan Ekowisata Bahari di Taman Nasional Bunaken Laluas, Efraim; Wilantari, Ni Nyoman Ayu; Selti, Selti
Dharma Duta Vol 23 No 02 (2025): Dharma Duta : Jurnal Penerangan Agama Hindu
Publisher : Fakultas Dharma Duta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33363/dd.v23i02.1788

Abstract

Bunaken National Park is one of Indonesia's leading marine tourism destinations, which has high biodiversity but also faces pressure from tourism activities. This study aims to analyze tourism communication strategies in the management of marine ecotourism in Bunaken using a literature review method. The results of the study show that tourism communication plays a strategic role in supporting the sustainability of destinations through five main dimensions, namely: (1) promotional and marketing communication to build Bunaken's image as a sustainable destination, (2) interpretive communication in conveying ecological education to tourists, (3) cross-cultural communication to improve the intercultural competence of tourism stakeholders, (4) participatory communication that places local communities as the main actors in management, and (5) environmental communication and issue management to maintain the image of the destination from ecosystem damage and negative publicity. This study confirms that the success of Bunaken's management is not only determined by ecological conservation and infrastructure development, but also by the effectiveness of a holistic, integrative, and sustainable tourism communication strategy.
Design and Planning of the Sara Island Tourism Destination, Taulad Regency, North Sulawesi Lagarense, Helni Desty Yanice; Laluas, Efraim; Pramesti, Dinar Sukma
Jurnal Ilmiah Hospitality Management Vol. 15 No. 2 (2025): June 2025
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jihm.v15i2.318

Abstract

Sara Island in the Talaud Islands Regency holds great potential for sustainable marine tourism due to its pristine beaches and rich biodiversity, yet its development is constrained by limited infrastructure, accessibility, and coordination. This study aims to design a conceptual master plan for sustainable tourism development using the AFITH-based framework (Attraction, Facility, Infrastructure, Transportation, Hospitality) integrated with Community-Based Tourism (CBT) principles. A qualitative descriptive method was applied through field observations, interviews, and document analysis, with data processed using content analysis and triangulation for credibility. The results present an integrated master plan featuring eco-friendly facilities such as solar lighting, waste segregation, sanitation areas, and relaxation zones, emphasizing participatory and environmentally responsible planning. The findings show that sustainable island tourism depends on balancing infrastructure development, conservation, and community involvement. This research provides a theoretical contribution to sustainable destination design and offers practical implications for local policy, recommending the establishment of a Destination Management Organization (DMO) and future mixed-method research to assess environmental and economic feasibility.
Co-Authors Dinar Sukma Pramesti Lagarense, Helni Desty Yanice Selti, Selti Wilantari, Ni Nyoman Ayu