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All Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE)
Zulfa Salma Fatin
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Energy Social Sciences Other

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INCREASING THE CAPACITY AND COMPETITIVENESS OF MSMES THROUGH EMPOWERMENT SEMINAR IN MUARA DUA DISTRICT Muhammad Multazam; Azhari; Ismed Wijaya; Zulfa Salma Fatin; Tasyaul Azkia
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 2 (2025): July-October 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v5i2.4328

Abstract

This community service activity aims to improve the capacity of Micro, Small, and Medium Enterprises (MSMEs) through a training program focused on business management, product marketing strategies, and the use of digital technology. The program employed Participatory Action Research (PAR) as its method, emphasizing active participant participation through interactive workshops and direct mentoring. The program was implemented in July 2024 and involved 30 participants from various MSME sectors in the Muara Dua sub-district. The results demonstrated a significant increase in participants' understanding of business management, marketing strategy development, and increased confidence in adopting new technologies. Technology implementation was evident in the use of social media as a primary tool in MSME product marketing strategies. Furthermore, this activity also had a positive impact on increasing revenue and expanding market reach for entrepreneurs. Strengthening networks between MSMEs, local governments, and local communities contributes to the creation of a sustainable and competitive business ecosystem in the future.
THE EFFECT OF WORK-LIFE BALANCE AND ORGANIZATIONAL SUPPORT ON EMPLOYEE WELFARE AT TVRI NORTH SUMATRA STATION Yusnidar; Rahmiatul Aula; Ismed Wijaya; Zulfa Salma Fatin; Tasyaul Askia
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.1273

Abstract

This study aims to analyze the influence of Work-Life Balance and Organizational Support on Employee Welfare at TVRI North Sumatra Station. This study was conducted at TVRI North Sumatra Station in January 2025, using a survey method involving 98 employee respondents as samples. Data were collected through a questionnaire in the form of a google form distributed to respondents and then analyzed using multiple linear regression tests and correlation coefficient tests to test the simultaneous and partial influence of the Work-Life Balance and Organizational Support variables on Employee Welfare. The results of the study showed that simultaneously, the Work-Life Balance and Organizational Support variables had a significant effect on Employee Welfare with an F count value of 257.327 which was greater than F table 2.70 and a significance level of 0.000 (<0.05). Partially, Work-Life Balance significantly influences Employee Well-Being, with a calculated t-value of 2.861, which is greater than the t-table of 1.660 and a significance level of 0.005 (<0.05). Organizational Support significantly influences Employee Well-Being, with a calculated t-value of 6.441, greater than the t-table of 1.660 and a significance level of 0.000 (<0.05). The correlation coefficient of 0.919 indicates a very strong relationship between the two variables, while the R2 value of 0.844 indicates that 84.4% of the variation in Employee Well-Being can be explained by Work-Life Balance and Organizational Support, while the remaining 16.6% is influenced by other variables. In conclusion, TVRI North Sumatra Station is recommended to improve its Work-Life Balance policy through work flexibility and equitable distribution of organizational support for all employees. Management also needs to strengthen internal communication and pay attention to workloads to maintain employee well-being.
Co-Authors Azhari Ismed Wijaya Muhammad Multazam Rahmiatul Aula Tasyaul Askia Tasyaul Azkia Yusnidar