Claim Missing Document
Check
Articles

Found 2 Documents
Search

Penguatan Daya Saing Umkm Desa Melalui Digitalisasi Pemasaran Dan Manajemen Di Desa Amoito, Kecamatan Ranomeeto Barat, Kabupaten Konawe Selatan La Ode Anto; La Ode Suriadi; Erwin Hadisantoso; Nursaban Rommy Suleman; Riski Amalia Madi; Nurul Ittaqullah
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 6 (2025): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i6.6883

Abstract

This community service activity focuses on Strengthening the Competitiveness of Village MSMEs (Micro, Small, and Medium Enterprises) through Digital Marketing and Management in Amoito Village, West Ranomeeto District, South Konawe Regency. The program aims to increase the turnover and operational efficiency of MSMEs, while instilling a culture of transparent and accountable financial management through the adoption of digital technology. This activity utilizes a descriptive qualitative and participatory action method, which includes needs assessment, intensive socialization, implementation assistance, and post-training monitoring. The results indicate that the digital intervention successfully expanded the MSMEs' market reach through e-commerce and social media, strengthened the accountability of financial management, and increased time efficiency in business operations. Nevertheless, challenges still exist regarding the consistency of MSME actors in recording daily transactions and the need for adequate hardware support.  
Peningkatan Efisiensi Rantai Pasok UMKM di Desa Wabula Satu untuk Memperluas Akses Pasar dan Meningkatkan Daya Saing Produk Dzulfikri Azis Muthalib; Husin Husin; Unika Oktaviani Damau; Harmiaty Bahar; Windayani Windayani; Conny Conny; Juharsah Juharsah; Nursaban Rommy Suleman; Laode Asfahyadin Aliddin; Ambo Masse
Inovasi Sosial : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2025): November : Inovasi Sosial : Jurnal Pengabdian Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/inovasisosial.v2i4.2603

Abstract

This community service activity aims to enhance supply chain efficiency and expand market access for Micro, Small, and Medium Enterprises (MSMEs) in Wabula Satu Village, Buton Regency, Southeast Sulawesi. The main problems faced by MSMEs include inefficient supply chain management, limited production coordination, and low utilization of digital technology for product marketing. The program was implemented using an educational-participatory approach through a series of training sessions, simulations, and mentoring activities. The results revealed significant improvements in participants’ understanding of supply chain management, production efficiency, and digital marketing skills, particularly through social media and marketplace platforms. MSMEs also showed progress in branding and product packaging, while collaborative networks were established to support collective raw material procurement and joint distribution. This program has contributed to improving local business competitiveness, productivity, and sustainability. Moreover, it demonstrates an effective community empowerment model based on technology adoption and collaboration to strengthen village economic resilience in the digital era.