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All Journal eCo-Fin JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB)
Lamia Eva Rini
Politeknik Manufaktur Negeri Bangka Belitung
Economics, Econometrics & Finance

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Pengaruh Value Product dan Experience Value Terhadap Loyalitas Pelanggan Kinikawa Suci Ananda Febrianti; Lusi Olis Vera; Lamia Eva Rini; Fitria Azizah; Ummu Artha Tsary Rumalessin
eCo-Fin Vol. 8 No. 1 (2026): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v8i1.3622

Abstract

Customer loyalty plays an essential role in enhancing business performance, especially within the coffee shop industry where competition continues to escalate. This research investigates how Value Product and experiential value influence customer loyalty at Kinikawa Coffee. A quantitative research framework was employed, with data collected from 122 customers through a questionnaire survey. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS software. The bootstrapping results indicate that Value Product has a strong and statistically significant effect on customer loyalty (β = 0.670, p < 0.001). On the other hand, experiential value shows a positive but statistically insignificant relationship with customer loyalty (β = 0.184, p = 0.198). These findings suggest that customer loyalty at Kinikawa is primarily driven by perceived Value Product factors, including product quality, price fairness, and variety range, while experiential factors do not play a decisive role in determining loyalty. This study contributes to the literature on customer loyalty by providing empirical evidence from a local coffee shop context and offers managerial recommendations for coffee shop managers to focus on enhancing Value Product as a key strategy to foster enduring customer loyalty.
PENGARUH PERCEIVED VALUE TERHADAP TOURIST SATISFACTION: STUDI KASUS BANGKA BELITUNG Lamia Eva Rini; Rindi Ardika Melsalasa Sahputri; Septiana Sihombing
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 1 (2025): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v6i1.235

Abstract

Bangka Belitung Province has strong potential for tourism development, supported by natural beauty and cultural diversity. Increasing revisits is a key indicator of tourism success and regional economic growth. This study aims to examine the influence of perceived value, specifically quality value, emotional value, and social value on tourist satisfaction. Using a quantitative approach and SEM-PLS analysis, data were collected from tourists who visited Bangka Belitung. Results show that emotional value (p = 0.000) and social value(p = 0.032) significantly affect tourist satisfaction, while quality value (p = 0.067) does not. These findings suggest that emotional and social experiences are stronger predictors of satisfaction than perceived service quality. Practical implications recommend destination managers to prioritize emotional engagement and social interaction in experience design. Future studies are encouraged to include additional variables such as e-WOM, destination uniqueness, and tourist demographics to expand the conceptual framework. Keywords: Satisfaction; Perceived Value; emotional value; social value; quality value
Co-Authors Fitria Azizah Lusi Olis Vera Rindi Ardika Melsalasa Sahputri Septiana Sihombing Suci Ananda Febrianti Ummu Artha Tsary Rumalessin