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All Journal Jurnal Ekonomi, Manajemen, Akuntansi PESHUM
Musti, Mohamad Irvan Septiar
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Humanities Economics, Econometrics & Finance Education Social Sciences

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Integrating Management, Education, and Marketing Strategies in Secondary Schools: A Comparative Qualitative Study in South Jakarta and South Tangerang Murtini, Murtini; Musti, Mohamad Irvan Septiar; Rakhmawati, Ditta Mustika; Artipah, Artipah; Morales, Alberto Emmanuel Conti
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 1: November 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i1.11601

Abstract

This study aims to analyze the integration of management, education, and marketing strategies in secondary schools through a qualitative approach. The research was conducted in two schools located in South Jakarta and South Tangerang, involving principals, teachers, management staff, and parents as key informants. The findings reveal how school management strategies are implemented to enhance educational quality while simultaneously building the school’s image through educational marketing practices. The results indicate contextual differences between the two locations, yet both schools face similar challenges regarding competition and the need for innovative marketing approaches. This research contributes to interdisciplinary understanding by highlighting how educational management and marketing strategies can collaborate to strengthen school competitiveness.
Artificial Intelligence for Inclusive Language Education: Bridging English and Indonesian Language Pedagogy in Higher Education Susandi, Deny Gunawan; Musti, Mohamad Irvan Septiar; Murtini, Murtini; Damayanti, Erma; Setyo, Nur Adi
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 5 No. 3: April 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v5i3.15812

Abstract

Inclusive education within the framework of Education for All requires pedagogical innovation that responds to diverse learner needs, including linguistic diversity, socio-economic disparities, varied proficiency levels, and digital access differences. In multilingual higher education contexts, English and Indonesian language programs face challenges in designing equitable and adaptive instruction. This qualitative interpretive study investigates how Artificial Intelligence (AI) can bridge English and Indonesian language pedagogy to support inclusive practices in university classrooms. Data were generated through semi-structured interviews, focus group discussions, and document analysis involving lecturers from both departments, and analyzed using reflexive thematic analysis. Findings indicate that AI is perceived as a pedagogical augmentation tool that can scaffold academic literacy, support differentiated instruction, and expand multilingual participation when aligned with inclusive design principles. However, participants also raised concerns regarding digital divides, algorithmic bias, and ethical governance. The study proposes an equity-driven conceptual framework positioning human-AI collaboration as a mediational strategy for inclusive language education in higher education.
Co-Authors Artipah, Artipah Damayanti, Erma Morales, Alberto Emmanuel Conti Murtini Murtini, Murtini Rakhmawati, Ditta Mustika Setyo, Nur Adi Susandi, Deny Gunawan