Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi, Manajemen, Akuntansi
Morales, Alberto Emmanuel Conti
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Integrating Management, Education, and Marketing Strategies in Secondary Schools: A Comparative Qualitative Study in South Jakarta and South Tangerang Murtini, Murtini; Musti, Mohamad Irvan Septiar; Rakhmawati, Ditta Mustika; Artipah, Artipah; Morales, Alberto Emmanuel Conti
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 1: November 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i1.11601

Abstract

This study aims to analyze the integration of management, education, and marketing strategies in secondary schools through a qualitative approach. The research was conducted in two schools located in South Jakarta and South Tangerang, involving principals, teachers, management staff, and parents as key informants. The findings reveal how school management strategies are implemented to enhance educational quality while simultaneously building the school’s image through educational marketing practices. The results indicate contextual differences between the two locations, yet both schools face similar challenges regarding competition and the need for innovative marketing approaches. This research contributes to interdisciplinary understanding by highlighting how educational management and marketing strategies can collaborate to strengthen school competitiveness.
Co-Authors Artipah, Artipah Murtini Murtini, Murtini Musti, Mohamad Irvan Septiar Rakhmawati, Ditta Mustika