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All Journal Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) As-Syirkah: Islamic Economic & Financial Journal
Tambunan, Indah Permatasari
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Promo Gofood Dan Kemudahan Penggunaan Gopay Sebagai Faktor Penentu Keputusan Pembelian Mahasiswa Manajemen Universitas Negeri Medan Lubis, Adelina; Syahreza, Dina Sarah; Aulia, Dina; Tambunan, Indah Permatasari; Nurbani, Kharisma; Hutapea, Marsela Natalie
Jurnal Ilmiah METANSI ”Manajemen dan Akuntansi” Vol 8 No 2 (2025): Jurnal Ilmiah Metansi (Manajemen dan Akuntansi)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57093/metansi.v8i2.405

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh promo GoFood dan kemudahan transaksi GoPay terhadap keputusan pembelian mahasiswa Fakultas Ekonomi Universitas Negeri Medan. Dengan pendekatan kuantitatif dan 102 responden, hasil menunjukkan bahwa kedua variabel berpengaruh signifikan, di mana promo GoFood memberikan pengaruh paling dominan. Model ini mampu menjelaskan 94,7% variasi keputusan pembelian. Temuan ini menegaskan pentingnya promosi digital dan kemudahan transaksi dalam memengaruhi perilaku konsumen mahasiswa.
Peningkatan Efektivitas Komunikasi Vertikal: Pendekatan Analisis Terhadap Dinamika Interaksi di Perusahaan PT Pos Medan Harmen, Hilma; Wati, Aprina; Hutapea, Marsela Natalie; Tambunan, Indah Permatasari; Aulia, Dina; Samuel, Zsevta; Hasibuan, Najwa Aulia Putri
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 2 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/5h3nhw07

Abstract

Vertical communication is the process of exchanging information, ideas, or instructions that occurs between various hierarchical levels or strata in an organization. This research aims to analyze and improve the effectiveness of vertical communication in the PT Pos Medan company environment through an analytical approach to the dynamics of interaction between hierarchical levels. Effective vertical communication is essential in ensuring the smooth flow of information and coordination within the organization. In this research, we use an analytical approach to understand communication patterns between management levels, identify factors inhibiting communication, and evaluate strategies that can improve collaboration and coordination between organizational levels.  
Co-Authors Dina Aulia Hasibuan, Najwa Aulia Putri Hilma Harmen Hutapea, Marsela Natalie LUBIS, ADELINA Nurbani, Kharisma Samuel, Zsevta Syahreza, Dina Sarah Wati, Aprina