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All Journal Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) As-Syirkah: Islamic Economic & Financial Journal
Nurbani, Kharisma
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Promo Gofood Dan Kemudahan Penggunaan Gopay Sebagai Faktor Penentu Keputusan Pembelian Mahasiswa Manajemen Universitas Negeri Medan Lubis, Adelina; Syahreza, Dina Sarah; Aulia, Dina; Tambunan, Indah Permatasari; Nurbani, Kharisma; Hutapea, Marsela Natalie
Jurnal Ilmiah METANSI ”Manajemen dan Akuntansi” Vol 8 No 2 (2025): Jurnal Ilmiah Metansi (Manajemen dan Akuntansi)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57093/metansi.v8i2.405

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh promo GoFood dan kemudahan transaksi GoPay terhadap keputusan pembelian mahasiswa Fakultas Ekonomi Universitas Negeri Medan. Dengan pendekatan kuantitatif dan 102 responden, hasil menunjukkan bahwa kedua variabel berpengaruh signifikan, di mana promo GoFood memberikan pengaruh paling dominan. Model ini mampu menjelaskan 94,7% variasi keputusan pembelian. Temuan ini menegaskan pentingnya promosi digital dan kemudahan transaksi dalam memengaruhi perilaku konsumen mahasiswa.
Pentingnya Transparasi: Kurangnya Komunikasi di Perusahaan PT Garuda Indonesia (Persero) Tentang Kisruh Lepkuei Garuda dan OJK Mengenai Analisis Laporan Keuangan Harmen, Hilma; Wati, Aprina; Ajwa, Isna Firdasari; Nurbani, Kharisma; Lubis, Melani Catherine M; Harahap, Nadya Viska; Simanullang, Richard Josua; Telaumbanua, Rizky Idaman
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 2 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/nc600s63

Abstract

This journal reveals issues at PT Garuda Indonesia (Persero) due to a lack of communication involving the Lapkeu Garuda turmoil, which implicates the OJK (Financial Services Authority), primarily stemming from miscommunication problems between the OJK and Garuda Indonesia's management. Insufficient communication adversely impacts the company's performance and results in inaccurate and non-transparent financial reporting. Utilizing a qualitative literature review method, this research investigates various relevant literature sources on the topic. The study aims to explore the significance of transparency concerning the communication deficit at PT Garuda Indonesia (Persero), particularly regarding the Lapkeui Garuda turmoil and the OJK's role in financial statement analysis. This journal provides practical implications, indicating that transparency in financial reporting is not only an obligation but also a long-term investment for sustainability and company growth. The company needs to enhance both internal and external communication and improve collaboration with regulators to ensure adequate transparency in financial information dissemination. Collaborative efforts will aid in restoring stakeholder trust, reducing reputation risks, and establishing a strong foundation for sustainable business growth.  
Co-Authors Ajwa, Isna Firdasari Dina Aulia Harahap, Nadya Viska Hilma Harmen Hutapea, Marsela Natalie LUBIS, ADELINA Lubis, Melani Catherine M Simanullang, Richard Josua Syahreza, Dina Sarah Tambunan, Indah Permatasari Telaumbanua, Rizky Idaman Wati, Aprina