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All Journal Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Journal of Artificial Intelligence and Digital Business
Putri, Melati Triani
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Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering

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The Role of Social Media Platforms as a Means of Digital Marketing Innovation for Startups in Indonesia Widjaja, Trees Nia Sari; Putri, Melati Triani; Renatasari, Distya Ayu; Wardhana, Hendra; Redjeki, Finny
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1933

Abstract

This study explores the role of social media platforms as an innovative digital marketing tool for startups in Indonesia. With the growing number of digital startups and internet penetration, social media has become a strategic platform to build brand awareness, engage customers, and enhance business growth. The research adopts a qualitative literature review approach, analyzing various studies and cases in the Indonesian startup ecosystem. Findings suggest that platforms like Instagram, TikTok, Facebook, and LinkedIn significantly contribute to marketing innovation by enabling low-cost promotions, real-time customer interaction, and viral campaigns. The paper also identifies challenges including algorithm changes, content saturation, and limited human resources. Strategic recommendations are provided for startups to optimize their social media presence.
Dampak Implementasi Rekam Medis Elektronik terhadap Waktu Tunggu dan Kepuasan Pasien IGD Rahman, Arif; Paramarta, H. Vip; Istiqomah, Syafa; Rohmawan, Hanung Choiri; Prabowo, Hanif Agung; Putri, Melati Triani
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 6 No. 3 (2025): Nopember
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v6i3.4285

Abstract

This study aims to analyze the impact of Electronic Medical Record (EMR) implementation on waiting time and patient satisfaction in the Emergency Department (ED) of Muhammadiyah University Hospital Semarang (RS UNIMUS). A qualitative descriptive approach was employed through in-depth interviews, direct observation, and document analysis of hospital policies. The study involved six key informants directly engaged in the implementation of EMR, including two emergency physicians, two nurses, one administrative officer, and one medical record staff member. The findings reveal that EMR implementation has a positive impact on service efficiency, particularly in patient registration and medical data recording, leading to a significant reduction in waiting time. The system also improves data accuracy and integration among hospital units, thereby enhancing interprofessional coordination and communication. The success of EMR implementation at RS UNIMUS is influenced not only by technological readiness but also by organizational support, staff competence, and the gradual development of a digital work culture. Consequently, the adoption of EMR contributes to improved emergency service quality and reinforces the hospital’s digital transformation toward data-driven and efficient healthcare delivery within a teaching hospital context.
Co-Authors Arif Rahman Hendra Wardhana Istiqomah, Syafa Paramarta, H. Vip Prabowo, Hanif Agung Redjeki, Finny Renatasari, Distya Ayu Rohmawan, Hanung Choiri Widjaja, Trees Nia Sari