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All Journal Jurnal Pengabdian Masyarakat Bestari (JPMB)
Siti Ulgari
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Computer Science & IT Decision Sciences, Operations Research & Management Education Industrial & Manufacturing Engineering Social Sciences

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Enhancing the Efficiency of Animal Feed Production through Digital Marketing and Governance Training Siahaan, Sabda Dian Nurani; Dede Ruslan; Siti Ulgari; Lenti Susanna Saragih; Dodi Pramana; Saronom Silaban; Eka Putra Dairi Boangmanalu
Jurnal Pengabdian Masyarakat Bestari Vol. 3 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmb.v3i10.11119

Abstract

This community service aims to enhance and sustain business operations to increase production capacity, ultimately improving the economic conditions of the partners. The process includes analyzing the situation, identifying issues, conducting Focus Group Discussions, preparing tools and materials, providing training and mentoring, and finally, evaluating the outcomes. The community service activity will primarily use training and mentoring methods. Through this, Barisan Sada Orjok members will gain hands-on experience in boosting their business by training and assisting partners with marketplace account creation and e-commerce registration. Additionally, organizational governance training led to the development of a new organizational structure with specific job descriptions for each member.
Uncaria Gambir Roxb Business Development in the IM Kita Farmers Group in Boangmanalu Village, Salak District, Pakpak Bharat Regency Siahaan, Sabda Dian Nurani; Siti Ulgari; Saronom Silaban; Dede Ruslan; Lenti Susanna Saragih; Dodi Pramana
Jurnal Pengabdian Masyarakat Bestari Vol. 3 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmb.v3i10.11508

Abstract

Gambier plants thrive in tropical regions with sloping and hilly terrain, such as North Sumatra, West Sumatra, and Papua. The partners in this community service proposal are the Im Kita Farmers Group in Boangmanalu Village, Salak District, Pakpak Bharat Regency, who are gambier farmers. Over the past 7 years of running the business, the partners have faced many challenges, including the lack of digital marketing and the absence of a sharp business strategy management, resulting in weak business competitiveness. Addressing this issue urgently is necessary to improve the welfare of the partners and as a form of empowerment of our own natural resources. This community service activity has been carried out on July 27, 2024, and all stages from preparation to implementation have run smoothly. Through this activity, the partners have been trained in conducting digital marketing and business strategy management training.
Co-Authors DEDE RUSLAN Dodi Pramana Eka Putra Dairi Boangmanalu Lenti Susanna Saragih SARONOM SILABAN Siahaan, Sabda Dian Nurani