Enhancing the Efficiency of Animal Feed Production through Digital Marketing and Governance Training

Sabda Dian Nurani Siahaan (Universitas Negeri Medan)
Dede Ruslan (Universitas Negeri Medan)
Siti Ulgari (Universitas Negeri Medan)
Lenti Susanna Saragih (Universitas Negeri Medan)
Dodi Pramana (Universitas Negeri Medan)
Saronom Silaban (Universitas Negeri Medan)
Eka Putra Dairi Boangmanalu (Universitas Negeri Medan)

Jurnal Pengabdian Masyarakat Bestari (JPMB)
Vol. 3 No. 10 (2024): October 2024

This community service aims to enhance and sustain business operations to increase production capacity, ultimately improving the economic conditions of the partners. The process includes analyzing the situation, identifying issues, conducting Focus Group Discussions, preparing tools and materials, providing training and mentoring, and finally, evaluating the outcomes. The community service activity will primarily use training and mentoring methods. Through this, Barisan Sada Orjok members will gain hands-on experience in boosting their business by training and assisting partners with marketplace account creation and e-commerce registration. Additionally, organizational governance training led to the development of a new organizational structure with specific job descriptions for each member.