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All Journal Communicative : Jurnal Komunikasi dan Penyiaran Islam
Nanda Risani Raqiqah
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Religion Education

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ANALYSIS OF ANIES BASWEDAN’S RHETORIC AS A POLITICAL COMMUNICATION STRATEGY TO ATTRACT PUBLIC ATTENTION Winda Kustiawan; Faiz Ahmad Zidan; Nanda Risani Raqiqah; Dwi Asyila Sabrina Br. Saragih
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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This study aims to analyze Anies Baswedan’s political communication style and its influence on public appeal, particularly among the younger generation. Although he lost in the 2024 Presidential Election, Anies remains a respected and prominent public figure due to his rhetorical, intellectual, and humanist approach to communication. Using a qualitative method and discourse analysis approach, this research examines how Anies establishes emotional connections with the public through speeches, discussions, social media, and the implementation of populist policies. The findings reveal that Anies’s calm, educational, and persuasive communication style is not only effective in delivering political messages but also serves as a form of intellectual da’wah that promotes public literacy and active civic participation, especially among youth.
UNRAVELING THE COMPLEXITY OF POLITICAL COMMUNICATION AMID THE TIDE OF DISINFORMATION AND DIGITAL POLARIZATION Ahmad Sampurna; Nanda Risani Raqiqah; Dwi Asyila Sabrina Br. Saragih; Muammar Dzaki Ihsani; Muqtada Ibrahim; Muhammad Syarif Harefah
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Political communication serves as a crucial foundation for democratic governance, enabling governments, the media, and the public to engage in open dialogue and information exchange. In the digital era, political communication is increasingly shaped by issues such as disinformation, social media algorithms, and the dissemination of propaganda. This study adopts a qualitative approach through literature review and content analysis to explore key topics in political communication, including media framing, smear campaigns, and technical effects such as deepfakes and political influencers. Elitist political communication characterized by inefficiency, misinformation, and a lack of transparency can negatively impact public trust and escalate polarization. Adaptive communication strategies, strong problem-solving skills, and robust digital capabilities are essential to uphold democratic integrity. For political communication to be effective, transparency, integration, and interactivity are vital to fostering public participation, navigating the complexities of new media, and maintaining political stability.
COMMUNICATION STRATEGY OF THE PUBLIC RELATIONS DIVISION OF LPM DINAMIKA IN DISSEMINATING ISLAMIC INFORMATION TO STUDENTS OF THE STATE ISLAMIC UNIVERSITY OF NORTH SUMATRA Faiz Ahmad Zidan; Nur Hanifah; Fahira Rahmah Hani; Atika Syalsabila Putri; Nanda Risani Raqiqah
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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This study examines the Islamic public relations strategy implemented by the Student Press Organization (Student Press Institute or LPM) Dinamika in disseminating Islamic information to the academic community of the State Islamic University of North Sumatra (UINSU). The research observation was conducted at the LPM Dinamika headquarters using in-depth interview techniques. The rapid development of information technology and the rise of social media penetration demand that student organizations engaged in dakwah adapt effective communication methods to shape Islamic understanding among students. The research employed a qualitative approach with a case study design, focusing on LPM Dinamika’s digital public relations activities through the Instagram platform. Data collection was carried out through in-depth interviews with organization members, participatory observation of digital activities, and content analysis of published materials. The findings indicate that LPM Dinamika has successfully adopted Islamic public relations values in its digital communication practices by producing content that is informative, educational, and persuasive. This strategy reflects the application of core Islamic public relations principles such as truthfulness (ṣidq), trustworthiness (amānah), conveyance (tablīgh), and wisdom (faṭānah), as manifested in various content formats including Islamic articles, dakwah infographics, motivational quotes, and religious-themed storytelling videos. These public relations activities go beyond information delivery, fostering active student participation in dialogue, learning, and digital dakwah. The high level of audience engagement on LPM Dinamika's digital platforms highlights the effectiveness of its public relations strategy, particularly in building credibility and strengthening its reputation as a trusted campus press institution. This research contributes to the development of an Islamic public relations model in the digital era, especially in the context of student organizations at Islamic higher education institutions.
Co-Authors Ahmad Sampurna Atika Syalsabila Putri Dwi Asyila Sabrina Br. Saragih Fahira Rahmah Hani Faiz Ahmad Zidan Muammar Dzaki Ihsani Muhammad Syarif Harefah Muqtada Ibrahim Nur Hanifah Winda Kustiawan