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All Journal Communicative : Jurnal Komunikasi dan Penyiaran Islam
Dwi Asyila Sabrina Br. Saragih
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Religion Education

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ANALYSIS OF ANIES BASWEDAN’S RHETORIC AS A POLITICAL COMMUNICATION STRATEGY TO ATTRACT PUBLIC ATTENTION Winda Kustiawan; Faiz Ahmad Zidan; Nanda Risani Raqiqah; Dwi Asyila Sabrina Br. Saragih
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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This study aims to analyze Anies Baswedan’s political communication style and its influence on public appeal, particularly among the younger generation. Although he lost in the 2024 Presidential Election, Anies remains a respected and prominent public figure due to his rhetorical, intellectual, and humanist approach to communication. Using a qualitative method and discourse analysis approach, this research examines how Anies establishes emotional connections with the public through speeches, discussions, social media, and the implementation of populist policies. The findings reveal that Anies’s calm, educational, and persuasive communication style is not only effective in delivering political messages but also serves as a form of intellectual da’wah that promotes public literacy and active civic participation, especially among youth.
UNRAVELING THE COMPLEXITY OF POLITICAL COMMUNICATION AMID THE TIDE OF DISINFORMATION AND DIGITAL POLARIZATION Ahmad Sampurna; Nanda Risani Raqiqah; Dwi Asyila Sabrina Br. Saragih; Muammar Dzaki Ihsani; Muqtada Ibrahim; Muhammad Syarif Harefah
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Political communication serves as a crucial foundation for democratic governance, enabling governments, the media, and the public to engage in open dialogue and information exchange. In the digital era, political communication is increasingly shaped by issues such as disinformation, social media algorithms, and the dissemination of propaganda. This study adopts a qualitative approach through literature review and content analysis to explore key topics in political communication, including media framing, smear campaigns, and technical effects such as deepfakes and political influencers. Elitist political communication characterized by inefficiency, misinformation, and a lack of transparency can negatively impact public trust and escalate polarization. Adaptive communication strategies, strong problem-solving skills, and robust digital capabilities are essential to uphold democratic integrity. For political communication to be effective, transparency, integration, and interactivity are vital to fostering public participation, navigating the complexities of new media, and maintaining political stability.
THE EFFECTIVENESS OF SOCIAL MEDIA IN SUPPORTING THE PUBLIC RELATIONS ROLE OF THE INDONESIAN ULEMA COUNCIL IN BUILDING ORGANIZATIONAL IMAGE AND CREDIBILITY Dwi Asyila Sabrina Br. Saragih; Sri Indah Wati Haraha; Muammar Dzaki Ihsan; Muqtada Ibrahim
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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This study examines the public relations role of the Indonesian Ulema Council (Majelis Ulama Indonesia/MUI) in building the organization's image and credibility through social media. Employing a qualitative approach with a case study method and social media content analysis, the findings reveal that MUI has actively utilized various social media platforms to disseminate religious information, fatwas, and relevant programs, contributing to increased public engagement. Social media has proven effective in shaping MUI's image and credibility, particularly in raising public awareness and trust in the organization. The study recommends that MUI continue to strengthen its social media strategy to build organizational image and credibility, as well as to regularly monitor and analyze the effectiveness of its social media efforts. This research provides significant implications for MUI in leveraging social media to enhance its image and organizational credibility.
Co-Authors Ahmad Sampurna Faiz Ahmad Zidan Muammar Dzaki Ihsan Muammar Dzaki Ihsani Muhammad Syarif Harefah Muqtada Ibrahim Nanda Risani Raqiqah Sri Indah Wati Haraha Winda Kustiawan