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All Journal Communicative : Jurnal Komunikasi dan Penyiaran Islam
Rashin Salsabila
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Religion Education

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POLITICAL COMMUNICATION STRATEGIES IN THE DIGITAL ERA Ahmad Sampurna Rambe; Rara Ardina Khairi; Rashin Salsabila; Amelia Lestari Butar Butar; Risky Azzahra; Shendy Sanjaya
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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In the digital era, political communication has undergone a significant transformation, particularly in campaign strategies that utilize social media. Through this communication approach, political actors deliver messages, build images, and foster public engagement within the digital space. This study employs a literature review method to analyze how political communication adapts within the context of viral campaigns in digital media. The findings reveal that political communication is not merely an instrument for conveying information, but also a strategic tool capable of shaping public opinion, expanding campaign reach, and strengthening political legitimacy. This research offers valuable insights into the relationship between digital communication and political influence in the modern era.
THE EFFECTIVENESS OF SOCIAL MEDIA IN ENHANCING PUBLIC ENGAGEMENT AND TRUST: A STUDY ON ISLAMIC PUBLIC RELATIONS AT BAZNAS NORTH SUMATRA Afdal Hafiz Takar; Fauzul Azmi Daulay; Rashin Salsabila; Rara Ardina Khairi
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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This study aims to analyze the effectiveness of social media in enhancing public engagement and trust toward the National Zakat Board (BAZNAS) of North Sumatra, particularly within the context of Islamic public relations. In today's digital era, social media serves as a strategic medium for delivering information rapidly, transparently, and broadly to the public. As a zakat management institution, BAZNAS bears the responsibility of building public trust through effective communication grounded in Islamic values. Through platforms such as Instagram, TikTok, and its official website, BAZNAS North Sumatra utilizes informative, interactive, and persuasive content to encourage public participation and strengthen institutional credibility.This research adopts a qualitative approach using a case study method. Data were collected through in depth interviews, participatory observation, and content analysis of BAZNAS North Sumatra’s social media channels. The findings indicate that the digital communication strategy employed by BAZNAS has been relatively successful in fostering positive relationships with its audience. Public engagement is reflected in the high level of interaction on Instagram and TikTok, while the website functions as an information hub that reinforces transparency.Key factors influencing the effectiveness of BAZNAS’s digital communication include the transparent presentation of information through infographics and fund distribution reports, prompt responsiveness to public inquiries, and active collaboration with religious figures and influencers. These elements have directly contributed to increased public trust in the institution. This study recommends improving content consistency, strengthening collaborative strategies, and optimizing interactive website features as strategic steps for advancing sustainable Islamic public relations through social media.
AN ANALYSIS OF COMMUNICATION STRATEGIES IN INSTAGRAM CAPTIONS ON THE @MISSHIJABSUMATERAUTARA ACCOUNT Winda Kustiawan; Rara Ardina Khairi; Rashin Salsabila; Muhammad Panusunan Harahap
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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This study aims to analyze the textual and visual message design in Instagram social media posts as a form of identity representation and public communication strategy. The research focuses on the @misshijabsumaterautaraa account, which consistently produces content themed around Muslim women, digital da'wah, and Islamic social values. Using a qualitative approach with content analysis methods, data were collected through documentation of posts and participatory observation conducted from January to April 2025. The findings reveal that the message design on this account integrates visual symbols, religious narratives, and participatory strategies to construct the image of the ideal Muslim woman: devout, modern, and communicative. Caption texts and visual elements work synergistically to build identity narratives, convey values, and encourage audience engagement within an online community. These findings affirm that social media functions not only as a medium of communication but also as a symbolic space rich in ideological meaning and social representation. This study contributes to the development of digital visual communication studies, particularly in the context of da'wah and identity formation in the era of new media.
Co-Authors Afdal Hafiz Takar Ahmad Sampurna Rambe Amelia Lestari Butar Butar Fauzul Azmi Daulay Muhammad Panusunan Harahap Rara Ardina Khairi Risky Azzahra Shendy Sanjaya Winda Kustiawan