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Human resource planning management in the construction of mitha pre-marriage healthcare and aesthetic clinic Damanik, Rani; Kustiawan, Unggul; Indradewa, Rian; Dhafi Iskandar, Muhammad
Jurnal EduHealth Vol. 15 No. 01 (2024): Jurnal eduHealt, Edition January - March, 2024
Publisher : Sean Institute

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Abstract

This research aims to analyze the role of human resource planning management in the development of KLINIK MITHA, which specifically focuses on pre-wedding and aesthetic health services. The research method involved a qualitative approach by conducting a detailed case study of KLINIK MITHA, which involved in-depth interviews with the human resource manager, clinic owner, and relevant staff. Data analysis was conducted using content analysis techniques to identify key patterns related to human resource planning management. The results showed that effective human resource planning management plays a key role in the development and operationalization of KLINIK MITHA. Aspects such as selective recruitment, staff training and development, and targeted performance appraisals have a significant impact on service quality and business sustainability. In addition, alignment between staff needs and the clinic's strategic goals is also a key factor in successful human resource management. The conclusion of this study is that well-focused and integrated human resource planning management contributes positively to the development and operation of KLINIK MITHA. The findings provide business practitioners and clinic owners with an in-depth understanding of the importance of effective human resource management in managing health and aesthetic clinics. The practical implication of this study is that careful implementation of human resource planning management practices can improve clinic performance and provide a competitive advantage.
Financial optimization planning at Mitha Pre-Marriage Healthcare and Aesthetic Clinic Wulandari, Hesti; Iskandar, Muhammad Dhafi; Indradewa, Rian; Kustiawan, Unggul
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.426

Abstract

This study aims to investigate and design financial optimization planning strategies at KLINIK MITHA Pre-Marriage Healthcare and Aesthetic. Healthcare and aesthetic clinics, such as KLINIK MITHA, have an important role in providing quality healthcare and aesthetic treatments to the community. Therefore, effective financial management is key to support their growth and operational continuity. The research method we applied in this study involved a thorough analysis of the clinic's financial structure. We focused on the management of financial resources, which includes aspects of cash management, proper budget allocation, as well as smart investment strategies. We analyzed KLINIK MITHA's financial data over the past few years quantitatively and qualitatively to understand their dynamics and challenges. The results of this study show that effective financial optimization planning is crucial in the context of health and aesthetic clinics. Efficient cash management ensures clinics can meet their operational needs and remain sustainable. Proper budget allocation helps maximize the use of financial resources, while smart investment strategies can provide significant returns on investment. The conclusions of this study strongly emphasize the importance of careful financial planning in achieving operational success and long-term growth in the healthcare and aesthetic services sector. Our findings provide valuable insights for the management of similar clinics that are looking for ways to improve their financial efficiency and achieve sustainable business goals. This research can provide a solid foundation for better financial planning strategies in the future.
Strategic marketing plan in achieving marketing values and objectives at Mitha Pre-Marriage Healthcare and Aesthetic Clinic Hannak, Nasriyatul; Kustiawan, Unggul; Indradewa, Rian; Dhafi Iskandar, Muhammad
International Journal of Applied Finance and Business Studies Vol. 11 No. 4 (2024): March: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v11i4.223

Abstract

Klinik Mitha is a business entity in the form of a Limited Liability Company (PT) in the field of health services in accordance with the definition referred to in 1 Permenkes No 028/2011 and the estimate required for the stages until it becomes a PT is 1 month until the notarial deed. Marketing plan is a planning process in the field of marketing in order to achieve the marketing targets that have been set. In marketing planning is closely related to marketing strategies that concern the values and goals of the company. In this chapter, Mitha Clinic will focus on Marketing Goals and Objectives, STP Strategy that will be carried out, B2C Marketing Mix, Sales activities, Sales Budget Projections and Revenue Stream projections. The purpose of this research is for a Clinic known to the DKI Jakarta Community for reputable premarital and aesthetic health services, Customer Satisfaction by Optimizing Premarital and Aesthetic Health Services and in the long term can build new branch clinics again. The results of this study indicate that the marketing plan strategy in achieving value and marketing goals is influenced by several factors such as the purpose of establishing the business, marketing planning which includes price, location, promotion, sales, and planning in finance.