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p-Index From 2021 - 2026
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This Author published in this journals
All Journal Journal of Business Integration Competitive Journal of Finance Integration and Business Independence
Affendy Abu Hassim
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Driving Repurchase Intention in E-Commerce: The Synergistic Role of Promotional Innovation and User Experience among Lazada Consumers Tambunan, Debora; Mega Hernawati Harefa; M Chandra Wibowo; Dini Vientiany; Affendy Abu Hassim
Journal of Business Integration Competitive Vol. 2 No. 1 (2025): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v2i1.28

Abstract

This study is to examine the impact of promotional innovation and user experience on the repurchase intentions of Lazada consumers in Medan City, both individually and collectively. This study also aims to enhance comprehension of how new advertising techniques and gratifying user experiences might augment consumer loyalty in the digital marketplace. The methodology employed is quantitative, utilizing a survey technique. Data were gathered from 200 Lazada users in Medan City, chosen through purposive sampling based on the criterion of having shopped at Lazada multiple times and being residents of Medan. The Partial Least Squares–Structural Equation Modeling (PLS-SEM) method was used to analyze the data and examine the association between the research variables. SmartPLS 4.0 software was used to do this. The data shows that both promotional innovation and user experience have a favorable and significant effect on the intention to buy again, both on their own and together. This analysis shows that good user experiences and inventive marketing methods are important for getting people to buy again and making them more loyal. This study enhances the digital marketing literature by elucidating the synergistic impact of promotional innovation and user experience on consumer repurchase intention, specifically within the realm of e-commerce in Indonesia. These findings underscore the necessity for e-commerce entities such as Lazada to cultivate creative promotional techniques and enhance the user experience to foster enduring consumer loyalty and bolster competitiveness in the digital age. This study was limited to Lazada customers in Medan City; hence, the findings may not be applicable to other regions or e-commerce platforms with distinct consumer demographics
Assessing the Efficiency of Village Fund Expenditures in Infrastructure Projects: A Public Sector Financial Accounting Approach Loly, Loly; Septa Diana Nabella; Erina Alimin; Affendy Abu Hassim; Cici Handayani
Journal of Finance Integration and Business Independence Vol. 1 No. 2 (2025): Journal of Finance Integration and Business Independence
Publisher : YAYASAN BINA BISNIS NUSANTARA MEDAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jofibi.v1i2.43

Abstract

This study investigates the efficiency of Village Fund expenditures in infrastructure projects within Kutambaru Subdistrict, Langkat Regency, and identifies which villages demonstrate efficient or inefficient budget utilization. The analysis is based on secondary data, including Village Budget (APBDes), Budget Plans (RAB), budget realization reports, and accountability reports from eight villages. Efficiency is measured using four public sector accounting indicators: budget-realization ratio, cost-to-physical-output ratio, cost variance (CV), and value for money (VfM). Findings reveal varying levels of efficiency across villages. Kaperas, Namotogan, and Rampal are categorized as the most efficient, characterized by low cost per meter, positive cost variance, and high VfM scores. In contrast, Kuta Gajah and Sulkam are deemed inefficient due to cost overruns (negative CV), high cost per meter, and low infrastructure utility. These inefficiencies are primarily attributed to weaknesses in budget planning (RAB), inaccurate volume estimations, uneconomical material procurement, and suboptimal technical supervision. The study highlights the importance of comprehensive financial performance evaluation at the village level using a value for money approach to ensure that Village Funds yield economic, efficient, and effective development outcomes. The findings are expected to serve as a reference for village and regional governments in improving infrastructure budget governance.
Co-Authors Cici Handayani Debora Tambunan Dini Vientiany Erina Alimin Loly, Loly M Chandra Wibowo Mega Hernawati Harefa Septa Diana Nabella