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The Influence of Social Media in Increasing the Number of New Students at the Private Islamic Senior High School (MAS) Aisyiyah Medan Nur Jannah; Dewi Wulandari; Cici Handayani
Jurnal Ekonomi Vol. 14 No. 03 (2025): Jurnal Ekonomi, 2025
Publisher : SEAN Institute

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Abstract

This study aims to examine the influence of social media in increasing the number of new students at the Private Madrasah Aliyah (MAS) Aisyiyah Medan. Social media is considered an effective tool in promoting educational institutions, given its increasingly important role in everyday life, especially for the younger generation. This study uses a quantitative method with multiple linear regression analysis to measure the relationship between social media use and the number of new student registrants. The results of the study indicate that social media has a significant positive effect on increasing the number of new students at MAS Aisyiyah Medan. The t-test and F-test prove that the use of social media overall has a significant impact on attracting prospective students, with a regression coefficient of 0.418 and a significance value of 0.000 indicating a strong influence. In addition, the majority of students who registered were 14 years old, with 56% of them being female students. These findings indicate that social media is an effective marketing tool to reach a wider and more diverse audience. This study contributes to the development of social media-based educational marketing strategies in Indonesia, especially for private educational institutions.
Compensation and Employee Competency Development in Improving Employee Performance at PT. Bahtera Sarana Cargo Parluhutan Siahaan, Christian Devid; Cici Handayani; Dewi Wulandari
Jurnal Ekonomi Vol. 14 No. 03 (2025): Jurnal Ekonomi, 2025
Publisher : SEAN Institute

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Abstract

This study aims to analyze the effect of compensation and competency development on improving employee performance at PT. Bahtera Sarana Cargo. The results of the study indicate that compensation based on job level, attendance level, and employee permanence status contributes positively to employee motivation and loyalty. In addition, incentives and bonuses have been shown to encourage employees to demonstrate optimal work performance. On the other hand, employee competency development through training and skill development has also been shown to improve employee work ability and readiness in facing the company's operational challenges. Both factors synergistically support the creation of better and sustainable employee performance. This study emphasizes the importance of strategic human resource management in improving company competitiveness through superior employee performance.
The Effect of Fintech Payment and Financial Literacy on Impulsive Buying of college students in Medan City Pakpahan, Dewi Rapiah; Cici Handayani; Mega Sanjaya
Journal of Finance Integration and Business Independence Vol. 1 No. 1 (2024): Journal of Finance Integration and Business Independence
Publisher : YAYASAN BINA BISNIS NUSANTARA MEDAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jofibi.v1i1.9

Abstract

This study aims to determine the effect of Fintech Payment and Financial Lit-eration on Impulsive Buying of students in Medan City. The research method used is a descriptive method with a quantitative approach. This descriptive method involves collecting data to test hypotheses or answer questions about people's opinions on an issue or topic. The population in this study were 6th semester students from 8 universities in Medan City totaling 3700 students, the sampling technique used a quota sample with sample determination using the Slovin formula which amounted to 361 students who were sampled in this study. In this study, the authors used Partial Least Square (PLS) data analysis techniques. PLS is a statistical data analysis method that analyzes independent variables (exogenous) and dependent variables (endogenous) simultaneously. The results showed that directly Fintech payment has a positive and significant effect on impulsive buying on students in Medan City with a tcount> ttable value of 2.312 > 1.98 and a pvalue of 0.021 < 0.05. Directly Financial literacy has no positive and insignificant effect on impulsive buying on students in Medan City with a tcount > ttable value of 1.601 < 1.98 and a pvalue of 0.055 > 0.05. Directly Fintech Payment and Financial literacy have a positive and significant effect on Impulsive buying on students in Medan City with a tcount> ttable value of 3.048 > 1.98 and a pvalue of 0.008 < 0.05. This research is expected to provide deeper insight into the consumption behavior of students, especially related to the use of fintech payments. By understanding the factors that influence impulsive buying, universities and educational institutions can design more effective educational programs to improve financial literacy among students
Strategi Guru Pendidikan Agama Islam Dalam Pembentukan Akhlak Siswa Kelas IX MTs. Muhammadiyah 1 Salawati Kabupaten Sorong Cici Handayani; Zulkifli; Ambo Tang
Jurnal Pendidikan Agama Islam Vol. 4 No. 2 (2025): Jurnal Pendidikan Agama Islam
Publisher : Universitas Pendidikan Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/jurnalpai.v4i2.3373

Abstract

Kata akhlak secara bahasa berarti budi pekerti, perilaku, dan kebiasaan, sedangkan menurut al-ghazali, akhlak adalah sifat yang tertanam dalam jiwa yang secara spontan melahirkan perbuatan baik ataupun buruk, tanpa memerlukan pertimbangan rasional. Dalam konteks pendidikan, pembinaan akhlak sangat penting untuk membentuk karakter siswa. Penelitian ini dilakukan secara kualitatif dengan pendekatan deskripsi di MTs Muhammadiyah 1 Salawati Kabupaten Sorong, papua barat daya. Hasil observasi dan wawancara menunjukkan guru Pendidikan Agama Islam menerapkan dua strategi utama dalam pembinaan akhlak siswa kelas IX MTs Muhammadiyah 1 Salawati Kabupaten Sorong, yaitu strategi pembiasaan yang meliputi kegiatan keagamaan rutin seperti sholat dhuha, mengaji dan sholat dzuhur dan strategi keteladanan ditunjukkan melalui sikap guru yang jujur, ramah dan disiplin sebagai contoh langsung bagi siswa. kegiatan tambahan seperti membaca surah pendek saat jam kosong, kajian Islam, dan kegiatan keikhwanan juga membantu menanamkan nilai-nilai akhlak. Faktor pendukung keberhasilan strategi ini adalah kerja sama antar guru, dukungan kepala sekolah, lingkungan sekolah religius, serta peran keluarga dan teman sebaya. Namun terdapat beberapa faktor penghambat dalam pembentukan akhlak siswa kelas IX MTs Muhammadiyah 1 Salawati Kabupaten Sorong, seperti: kurangnya kesadaran dan motivasi siswa, minimnya keterlibatan orang tua dalam pembinaan akhlak di rumah, serta pengaruh lingkungan negatif dan media sosial yang tidak mendidik. Kata Kunci : Akhlak, pembiasaan, keteladanan.
Assessing the Efficiency of Village Fund Expenditures in Infrastructure Projects: A Public Sector Financial Accounting Approach Loly, Loly; Septa Diana Nabella; Erina Alimin; Affendy Abu Hassim; Cici Handayani
Journal of Finance Integration and Business Independence Vol. 1 No. 2 (2025): Journal of Finance Integration and Business Independence
Publisher : YAYASAN BINA BISNIS NUSANTARA MEDAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jofibi.v1i2.43

Abstract

This study investigates the efficiency of Village Fund expenditures in infrastructure projects within Kutambaru Subdistrict, Langkat Regency, and identifies which villages demonstrate efficient or inefficient budget utilization. The analysis is based on secondary data, including Village Budget (APBDes), Budget Plans (RAB), budget realization reports, and accountability reports from eight villages. Efficiency is measured using four public sector accounting indicators: budget-realization ratio, cost-to-physical-output ratio, cost variance (CV), and value for money (VfM). Findings reveal varying levels of efficiency across villages. Kaperas, Namotogan, and Rampal are categorized as the most efficient, characterized by low cost per meter, positive cost variance, and high VfM scores. In contrast, Kuta Gajah and Sulkam are deemed inefficient due to cost overruns (negative CV), high cost per meter, and low infrastructure utility. These inefficiencies are primarily attributed to weaknesses in budget planning (RAB), inaccurate volume estimations, uneconomical material procurement, and suboptimal technical supervision. The study highlights the importance of comprehensive financial performance evaluation at the village level using a value for money approach to ensure that Village Funds yield economic, efficient, and effective development outcomes. The findings are expected to serve as a reference for village and regional governments in improving infrastructure budget governance.