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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Golden Ratio of Marketing and Applied Psychology of Business Eduvest - Journal of Universal Studies
Badawi, Andi Mappatompo
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Aerospace Engineering Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Neuroscience Public Health Social Sciences

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Strengthening Consumer Buying Interest Through Service Quality and Product Existence and Price Nurhayati, N.; Lewangka , Oesman; Badawi, Andi Mappatompo
Golden Ratio of Marketing and Applied Psychology of Business Vol. 4 No. 2 (2024): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v4i2.488

Abstract

MSME actors such as the Roti Bakar 19 Bandung are one of the economic institutions that contribute positively to economic growth so they need to be empowered as an integral part of the people's economy which has a strategic position, role and potential to create a national economic structure that is more balanced, developed and just (Amien & Zulkarnaen, 2022) . The aim of this research is to analyze and test the influence of price and product on perceptions of service quality at the Roti Bakar 19 Bandung in Makassar City. To analyze and test the influence of price, product, perceived service quality on consumer buying interest at the Roti Bakar 19 Bandung in Makassar City. To analyze and test the effect of price and product on consumer buying interest through perceptions of service quality at the Roti Bakar 19 Bandung in Makassar City. This type of research uses quantitative methods. This research was conducted at the Roti Bakar Bandung 19 Makassar City. Sampling used Malhotra theory by calculating 85 samples. The data collection method used in this research was by using questionnaires and interviews. Researchers used a Likert scale as a measurement scale for the questionnaire. The analysis technique used is path analysis. The results of this study indicate that the product has an insignificant positive influence on quality of service with. Price has a significant negative influence on consumer buying interest. The product has a significant positive influence on interested in buying. Service quality has a significant influence on buying interest. Price has a significant influence on consumer buying interest through service quality. The product has a positive and significant influence on Consumer buying interest through service quality.
The Influence Of Workload, Work Environment, And Facilities On The Performance Of Healthcare Workers At The Bintuni Public Health Center In Bintuni District, Teluk Bintuni Subaedah, St.; Badawi, Andi Mappatompo; Rizal, Samsul
Eduvest - Journal of Universal Studies Vol. 4 No. 8 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i8.1791

Abstract

This study aimed to determine, analyze, and describe the influence of workload, work environment, and facilities on the performance of health workers at Bintuni Health Center, Teluk Bintuni Regency, using multiple linear regression analysis techniques. This research was quantitative in nature, employing a questionnaire as the data collection instrument. The study involved 97 respondents comprising health workers at Bintuni Community Health Center. The results indicated that workload had a significant negative influence on the performance of health workers with P = 0.000 < 0.05 and a coefficient value of -0.340. The work environment had a significant positive influence on performance with P = 0.000 < 0.05 and a coefficient value of 0.243, while facilities had a significant positive influence with P = 0.000 < 0.05 and a coefficient value of 0.406. Therefore, higher workload could decrease the performance of health workers, where as a good work environment and facilities would enhance the performance of health workers at Bintuni Community Health Center.
The Influence Of Motivation, Work Environment, And Competency On Asn Performance In The Public Works, Spatial Planning, Housing And Settlement Area (Putrpkp) Enviroment Of Takalar District Amir, Muliyadi; Badawi, Andi Mappatompo; Dg. Maklassa , Dg. Maklassa
Eduvest - Journal of Universal Studies Vol. 4 No. 10 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i10.39018

Abstract

The Influence of Motivation, Work Environment, and Competence on the Performance of Civil Servants in the Public Works, Spatial Planning, Housing and Settlement Areas Office (PUTRPKP) of Takalar Regency, guided by Andi Mappatompo Badawi and Dg. Maklassa. This study aims to analyze and explain the Influence of Work Motivation, Work Environment, and Competence on the Performance of Civil Servants in the Public Works, Spatial Planning, Housing and Settlement Areas Office (PUTRPKP) of Takalar Regency. This type of research is quantitative research, which is research based on data that can be calculated to produce a solid assessment using SPSS. This study used 68 respondents using multiple linear analysis techniques. The results of this study show that work motivation has a significant positive influence on ASN performance with P = 0.007 < 0.05 with a coefficient value of 0.380. The work environment has a positive and insignificant influence on ASN performance with P = 0.502 > 0.05 with a coefficient value of 0.118. Competence has a significant positive influence on ASN performance with P = 0.024 < 0.05 with a coefficient value of 0.280. The Work Motivation variable is the most dominant variable that affects ASN Performance.
PENGARUH ELECTRONIC WORD OF MOUTH DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SKINCARE SKINTIFIC MELALUI MARKETPLACE SHOPEE DI FEB UNIVERSITAS MUHAMMADIYAH MAKASSAR Isra, Sitti; Badawi, Andi Mappatompo; Nurinaya, Nurinaya
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): Volume 6 No. 2 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i2.42786

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Electronic Word of Mouth (E-WOM) dan kualitas produk terhadap keputusan pembelian skincare Skintific melalui Shopee di Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Makassar. Jenis penelitian yang dilakukan adalah kuantitatif. Sampel terdiri dari 110 mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Makassar, yang dipilih menggunakan rumus Malhotra. Data yang digunakan dalam penelitian ini adalah data kuantitatif yang diperoleh dari kuesioner terkait masalah yang diteliti. Pengumpulan data dilakukan melalui distribusi kuesioner, observasi dan studi dokumentasi. Sumber data mencakup data primer dan sekunder. Metode analisis data yang diterapkan meliputi uji validitas, uji reliabilitas, uji asumsi klasik, regresi linear berganda, serta pengujian hipotesis menggunakan SPSS versi 30. Hasil penelitian menunjukkan variabel electronic word of mouth (X1) melalui uji t diperoleh t hitung 8,575 > t tabel 1,984 dengan tingkat signifikansi 0,001, dan variabel kualitas produk (X2) diperoleh t hitung 9,497 > t tabel 1,984 dengan tingkat signifikansi 0,001. Maka d apat disimpulkan variabel electronic word of mouth memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, begitupun variabel harga berpengaruh positif dan signifikan terhadap keputusan pembelian skincare Skintific melalui Shopee di FEB Universitas Muhammadiyah Makassar.
Co-Authors Amir, Muliyadi Dg. Maklassa , Dg. Maklassa Isra, Sitti Lewangka , Oesman Nurhayati Nurhayati Nurinaya Nurinaya, Nurinaya Samsul Rizal Subaedah, St.