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All Journal International Journal of Linguistics and Discourse Analytics (ijolida)
Dachi, Elviran Suriani
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Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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An Analysis of Associative Meaning in Tourism Magazine Dachi, Elviran Suriani; Nawung, Agnes; Sukarsih, Ni Nyoman Tri; Awololon, Yohanes; Lindawati, Ni Putu
International Journal of Linguistics and Discourse Analytics Vol 6 No 2 (2025): IJOLIDA Vol. 6 No. 2, March 2025
Publisher : Denpasar Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52232/ijolida.v6i2.146

Abstract

This study examined associative meanings in the English-Indonesian edition of the tourism magazine Api Bali (February–March 2020). Using a qualitative approach grounded in Geoffrey Leech’s (1981) theory, the analysis focused on identifying connotative, social, affective, and collocative meanings. The findings revealed that word and phrase choices were strategically employed to uphold the prestige of Bali’s tourism products and destinations. Affective meanings, in particular, were used to create a positive emotional appeal and foster an optimistic perception of Bali. These results highlight the significance of associative meaning in shaping reader engagement and enhancing the communicative impact of tourism content.
Co-Authors Lindawati, Ni Putu Nawung, Agnes Sukarsih, Ni Nyoman Tri Yohanes Octovianus L. Awololon