International Journal of Linguistics and Discourse Analytics (ijolida)
Vol 6 No 2 (2025): IJOLIDA Vol. 6 No. 2, March 2025

An Analysis of Associative Meaning in Tourism Magazine

Dachi, Elviran Suriani (Unknown)
Nawung, Agnes (Unknown)
Sukarsih, Ni Nyoman Tri (Unknown)
Awololon, Yohanes (Unknown)
Lindawati, Ni Putu (Unknown)

Article Info

Publish Date
31 Mar 2025

Abstract

This study examined associative meanings in the English-Indonesian edition of the tourism magazine Api Bali (February–March 2020). Using a qualitative approach grounded in Geoffrey Leech’s (1981) theory, the analysis focused on identifying connotative, social, affective, and collocative meanings. The findings revealed that word and phrase choices were strategically employed to uphold the prestige of Bali’s tourism products and destinations. Affective meanings, in particular, were used to create a positive emotional appeal and foster an optimistic perception of Bali. These results highlight the significance of associative meaning in shaping reader engagement and enhancing the communicative impact of tourism content.

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Journal Info
International Journal of Linguistics and Discourse Analytics (ijolida)
Website

Abbrev

ijolida

Publisher

Denpasar Institute

Subject

Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

Description

International Journal of Linguistics and Discourse Analytics (IJOLIDA) is a peer-reviewed academic journal of linguistics and discourse analytics published by Denpasar Institute. The journal publishes both articles and book reviews. It publishes two special issues a year. IJOLIDA encourages ...