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All Journal Kompleksitas: Jurnal Ilmiah Manajemen, Organisasi, dan Bisnis JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Electronic Journal of Education, Social Economics and Technology
Kasyfan, Nadhif Muhammad
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Veterinary Other

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HUBUNGAN TUNTUTAN ORGANISASI KEMAHASISWAAN TERHADAP KESEHATAN MENTAL MAHASISWA ANGGOTA ORGANISASI DI KAMPUS UPI TASIKMALAYA Yasin, Muhammad Yahya; Kasyfan, Nadhif Muhammad; Makiyah, Salma Zahara Nurul; Ramdhani, Moch. Yusuf Haidar Ali
KOMPLEKSITAS: JURNAL ILMIAH MANAJEMEN, ORGANISASI DAN BISNIS Vol 13, No 2 (2024): KOMPLEKSITAS EDISI DESEMBER 2024
Publisher : ITB Swadharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56486/kompleksitas.vol13no2.532

Abstract

This research aims to determine the relationship between the demands of student organizations and the mental health of student members in organizations at UPI Tasikmalaya Campus. The quantitative method with an associative approach involving 39 randomly selected respondents. Data were collected through questionnaires and analyzed using the Spearman Rank correlation test and data processing with SPSS. The results show that organizational demands significantly affect students' mental health. The t-test confirms that organizational demands significantly impact mental health with a sig value < 0.001. The coefficient of determination (R Square) of 0.611 indicates that organizational demands can explain 61.1% of the variation in mental health. This result indicates that the higher the organizational demands, the more significant the impact on students' mental health. This research highlights the importance of managing organizational demands in maintaining the balance between self-development and students' psychological well-being.Penelitian ini bertujuan untuk mengetahui hubungan antara tuntutan organisasi kemahasiswaan terhadap kesehatan mental mahasiswa anggota organisasi di Kampus UPI Tasikmalaya. Metode yang digunakan adalah kuantitatif dengan pendekatan asosiatif, melibatkan 39 responden yang dipilih secara acak. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan uji korelasi Rank Spearman serta pengolahan data dengan SPSS. Hasil penelitian menunjukkan bahwa tuntutan organisasi berpengaruh signifikan terhadap kesehatan mental mahasiswa. Uji t mengonfirmasi bahwa tuntutan organisasi memiliki pengaruh signifikan terhadap kesehatan mental dengan nilai sig < 0.001. Koefisien determinasi (R Square) sebesar 0.611 menunjukkan bahwa 61.1% variasi dalam kesehatan mental dapat dijelaskan oleh tuntutan organisasi. Hasil ini mengindikasikan bahwa semakin tinggi tuntutan organisasi, semakin besar dampaknya terhadap kesehatan mental mahasiswa. Penelitian ini menyoroti pentingnya manajemen tuntutan organisasi dalam menjaga keseimbangan antara pengembangan diri dan kesejahteraan psikologis mahasiswa
PENGARUH KREDIBILITAS DAN RELEVANSI BEAUTY INFLUENCER TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINTIFIC DI TIKTOK @TASYAFARASYA Rustiawati, Elis; Esther, Ivana; Anargya, Layra Narda; Kasyfan, Nadhif Muhammad; Maesaroh, Syti Sarah
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 2 (2024): JIMB - VOLUME 7 NOMOR 2 SEPTEMBER 2024
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v7i2.27489

Abstract

Abstrak: Penelitian ini bermaksud untuk meneliti bagaimana keputusan konsumen untuk membeli produk Skintific di TikTok @tasyafarasya dipengaruhi oleh relevansi dan kredibilitas terhadap beauty influencer. Data utama yang dikumpulkan dengan memberikan kuesioner kepada 100 responden yang pernah menggunakan produk Skintific, mengikuti Tasya Farasya, dan menggunakan TikTok. Analisis regresi linier berganda dan pendekatan kuantitatif digunakan dalam penelitian ini, dan temuannya menunjukkan bahwa relevansi beauty influencer berdampak positif pada keputusan konsumen untuk membeli. Kesimpulan dari penelitian ini termasuk pentingnya menggunakan beauty influencer dalam kampanye pemasaran untuk meningkatkan penjualan produk dan menawarkan saran yang berguna tentang bagaimana industri kecantikan dapat berkolaborasi dengan beauty influencer untuk mencapai tujuan pemasaran.
An Experimental Study of Human and Artificial Intelligence Collaboration in TikTok Advertising: Effects on Audience Perception and Engagement Kasyfan, Nadhif Muhammad; Purwaamijaya, Btari Mariska; Ar Ridlo, Muhammad Dzikri
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.1165

Abstract

The use of generative artificial intelligence, or GenAI in short form video advertising, continues to grow due to its efficiency and scalability. However, questions remain regarding audience acceptance, perceived authenticity, and the effectiveness of AI-generated advertising on social media platforms such as TikTok. This study examines how different creative configurations, namely Human Only, AI Only, and Human-AI Collaboration, influence audience perception and engagement in TikTok advertising. This study employed an experimental mixed methods approach. Quantitatively, two sequential A B split tests were conducted using TikTok Ads Manager to compare Human Only versus AI Only advertising and Human Only versus Human-AI Collaboration advertising. Audience engagement was measured using Completion Rate as the primary indicator and six-second view rate as a secondary indicator. Qualitatively, in-depth interviews with active TikTok users were conducted to examine audience processing mechanisms based on the Elaboration Likelihood Model. The results show that Human Only advertising achieved higher completion rates and early engagement than AI Only advertising. Furthermore, Human-AI Collaboration generated the highest engagement compared to Human-Only advertising. Qualitative findings indicate that human involvement strengthens perceived authenticity and trust, while AI supports visual structure that sustains attention and message elaboration. In conclusion, Human-AI Collaboration represents the most effective and socially acceptable approach to short-form video advertising, with implications for digital advertising strategy, ethical AI use, and the sustainable integration of generative technologies in social media communication.
Co-Authors Anargya, Layra Narda Ar Ridlo, Muhammad Dzikri Esther, Ivana Maesaroh, Syti Sarah Makiyah, Salma Zahara Nurul Purwaamijaya, Btari Mariska Ramdhani, Moch. Yusuf Haidar Ali Rustiawati, Elis Yasin, Muhammad Yahya