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Development of Marketing Strategies Using Social Media to Increase Business Sales of Amai Desu Cake Products Among Students in the Industry 4.0 Era Harnisa, Sehli; Kartika, Hera Anis; Yolanda, Fransiska; Wahyuni, Messy; Risdianto, Eko
FINGER : Jurnal Ilmiah Teknologi Pendidikan Vol. 2 No. 3 (2023): FINGER : Jurnal Ilmiah Teknologi Pendidikan
Publisher : CV. Media Inti Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58723/finger.v2i3.122

Abstract

Marketing strategy is a form of planning found in the field of marketing. In general, marketing is a social process by which individuals and groups get what they need and want by creating and exchanging products and value with other individuals and groups. Data analysis techniques in research use quantitative descriptive analysis techniques. The data collection technique used in this study was using questionnaire sheets that were distributed directly to 10 respondents. This research was conducted at the University of Bengkulu in March. In this study, the factors or variables used for data collection are social media used, culinary variations offered, target customers / marketing, and turnover. In the study, variable X is the selection of social media, information updates, response to buyers and quality and price, while variable Y is an increase in sales of Amai Desu Cake products. After the distribution of questionnaires to find out opinions, perceptions about Amai Desu Cake (ADC) products. In accordance with the results of the distribution of questionnaires, the response of 10 respondents to amai desu cake (ADC) products received 80%, where this category is located in the criteria for delicious. Based on the results of data processing as a whole factors or variables can be accepted, that social media has a role and benefits in increasing the marketing of Amai Desu Cake (ADC) products or increasing the value of turnover, besides that based on the processed data it can also be concluded that all variables X (selection of social media, information updates, response to buyers and quality and price) have a positive effect on variable Y (culinary business marketing).
PELATIHAN BERMAIN MUSIK ANGKLUNG UNTUK MENGEMBANGKAN KECERDASAN MUSIKAL ANAK USIA DINI DI PAUD ST. ANTONIUS DARI PADUA SINTANG Mulyadi, Yohanes Berkhmas; Suryameng, Suryameng; Lorentina, Lorentina; Somalinggi, Agata Meli; Yolanda, Fransiska; Priskyilla, Priskyilla
JPPM: Jurnal Pelayanan dan Pemberdayaan Masyarakat Vol 4, No 2 (2025): Edisi Nopember
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jppm.v4i2.5746

Abstract

Every child has artistic potential within him. Art is also one aspect of a child's growth and development. Playing angklung music is an art as well as a world heritage that needs to be developed and trained from an early age so that children have a sense of art within themselves as well as to train concentration, patience, dan calm. This community service activity stems from the problem that children of PAUD St. Antonius from Padua sometimes play angklung musical instruments as they please, lack concentration and do not follow the instructions of the teacher. The purpose of community service is that children can learn how to play angklung music well and correctly, increase children's musical intelligence, train concentration, patience and calm as the benefits of playing angklung music. The method used is training and demonstration. The results of community service are that children can play angklung musical instruments happily and happily, musical intelligence begins to appear, children begin to concentrate and patiently follow the coach's instructions