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All Journal Jurnal Kajian Dan Penalaran Ilmu Manajemen Escalate : Economics and Business Journal
Isni Suci Ramdina
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Pengaruh Gaya Kepemimpinan Terhadap Kinerja Karyawan Danang Nugroho; Salsabil Putri Nurdianti; Regita Fatrisia Agustina; Isni Suci Ramdina; Syalwa Rezkia Muhti
Jurnal Kajian dan Penalaran Ilmu Manajemen Vol. 2 No. 2 (2024): April : Jurnal Kajian dan Penalaran Ilmu Manajemen
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jkpim.v2i2.412

Abstract

Kinerja serta perilaku etis karyawan disesuaikan oleh kepemimpinan, dimana pemimpin perlu memiliki integritas untuk memastikan keselarasan tindakan mereka dengan nilai organisasi. Studi ini menerapkan pendekatan kualitatif dan menggunakan review literatur untuk mengeksplorasi pentingnya etika kepemimpinan dalam mendukung produktivitas serta keberlangsungan karyawan. Penelitian menunjukkan bahwa etika kepemimpinan memiliki dampak yang besar terhadap kinerja karyawan dan dapat berfungsi sebagai pendorong motivasi.
The Effect of Instagram Digital Promotion and Customer Experience on Purchasing Decisions on the Alfagift Application in Baleendah Bandung Regency Isni Suci Ramdina; Rizka Aula Assaf
Escalate : Economics and Business Journal Vol. 2 No. 02: Innovating People and Planet: Redefining Work, Behavior, and Sustainability in the Di
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v2i02.425

Abstract

Digital transformation and social media have significantly affected consumer purchasing patterns, especially in e-grocery applications like Alfagift. This study aims to examine the influence of Instagram digital promotion and customer experience on purchasing decisions among Alfagift users in Baleendah, Bandung Regency. The research used a quantitative approach with a causal associative method. A total of 100 respondents aged 17–35 years who had used Alfagift in the past three months were selected through non-probability sampling. Data were collected using a structured questionnaire and analyzed using classical assumption tests, multiple linear regression, and hypothesis testing. Results show that both Instagram digital promotion and customer experience have positive and significant effects on purchasing decisions, explaining 54.6% of their variation. The findings indicate that improved digital promotion quality and user experience can significantly increase consumers’ willingness to purchase through Alfagift. The conclusion emphasizes the importance of optimizing digital marketing content and app usability to enhance consumer loyalty.
Co-Authors Danang Nugroho Regita Fatrisia Agustina Rizka Aula Assaf Salsabil Putri Nurdianti Syalwa Rezkia Muhti