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All Journal AKUNTANSI DEWANTARA Jurnal Mantik Enrichment : Journal of Management Jurnal Pijar : Studi Manajemen dan Bisnis Mestaka: Jurnal Pengabdian Kepada Masyarakat INTERNATIONAL JOURNAL OF ECONOMICS AND MANAGEMENT REVIEW Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi International Journal of Management, Accounting & Finance Journal of Economic and Economic Education
Rahmawati, Esti Dwi
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other

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Penyuluhan Pengembangan Potensi Agribisnis Dan Pariwisata Di Desa Plumbon Kecamatan Tawangmangu Kabupaten Karanganyar Setiyani, Rahmawati; Rahmawati, Esti Dwi; Rahmadhani, Istining
MESTAKA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 6 (2024): Desember 2024
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v3i6.564

Abstract

Plumbon Village is one of the villages located in Tawangmangu District, Karanganyar Regency. Plumbon Village has a very strategic location and has the support for the development of the potential of the agribusiness and tourism sectors. The partner in this community service activity is Plumbon Village. The methods used in this community service are (1) identification of partner problems, (2) counseling on the development of agribusiness and tourism potential, (3) evaluation of activities. The problem faced by partners is that the potential in Plumbon Village has not been optimally utilized to improve community welfare. The purpose of this community service activity is to develop the potential of the agribusiness and tourism sectors in Plumbon Village. The development of the potential of the agribusiness and tourism sectors can be carried out with several strategies, including making tourism icons that have certain attraction such as educational tourism, utilizing social media account as a means of promotion, and making educational tourism posters. Based on the results of the implementation of community service, participants were enthusiastic in participating in the activity. It is hoped that this community service activity can provide new insights for partners and can have a positive impact on the progress of Plumbon Village and improve community welfare.
Branding Kebumen Geopark through enhancing the intent of tourists to return Rahmawati, Esti Dwi; Prastiwi, Putri Intan
Enrichment : Journal of Management Vol. 14 No. 4 (2024): October: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i4.2040

Abstract

This study explores the factors influencing revisit intention to Kebumen Geopark, Indonesia. Using a quantitative approach and Structural Equation Modeling-Partial Least Squares (SEM-PLS) analysis, data was collected through an online questionnaire from 100 tourists. The analysis results show that destination image, electronic word-of-mouth (eWOM), and perceived risk have a significant impact on revisit intention. A positive destination image can enhance tourist satisfaction and encourage them to return, while eWOM serves as an effective promotional tool in the digital era. Perceived risk also influences tourists' decisions, where a good image can reduce the negative effects of perceived risk. Recommendations for destination managers include improving visitor experiences, utilizing social media for promotion, and enhancing facilities to reduce perceived risks. This study identifies the importance of comprehensive marketing strategies to enhance the image of Kebumen Geopark and attract more tourists
Hubungan Kualitas Makanan dan Pelayanan Terhadap Kepuasan Pelanggan Rumah Makan XX Latifah, Rizqa Nurul; Rahmawati, Esti Dwi; Muftiyanto, Taufiq Nur
Journal of Economics and Economic Education Vol. 2 No. 1 (2025): Journal of Economic and Economic Education
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jeee.v2i1.1442

Abstract

Penelitian ini bertujuan untuk mengetahui hubungan kualitas makanan dan pelayanan terhadap kepuasan pelanggan Rumah Makan XX. Penelitian ini menggunakan metode penelitian kuantitatif. Populasi dalam penelitian ini adalah pelanggan di Rumah Makan XX dan jumlah sampel dalam penelitian ini sebanyak 100 responden menggunakan teknik purposive sampling. Variabel yang digunakan dalam penelitian ini adalah kualitas makanan dan pelayanan dan kepuasan pelanggan. Data yang digunakan dalam penelitian ini berupa data primer. Metode pengumpulan data yang digunakan adalah kuesioner. Teknik analisis menggunakan analisis regresi linear berganda menggunakan alat SPSS 27, dengan uji instrumen, uji asumsi klasik, uji t, dan uji f. Hasil penelitian ini menunjukan bahwa kualitas makanan memiliki hubungan positif dan signifikan terhadap kepuasan pelanggan, dan kualitas pelayanan memiliki hubungan hubungan positif dan signifikan terhadap kepuasan pelanggan.
LINGKUNGAN KERJA, ETOS KERJA, DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN Arum, Rosita Sekar; Rahmawati, Esti Dwi; Suyatno, Agus
Jurnal Pijar Vol 1 No 4 (2023): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v1i4.738

Abstract

The achievement of a company's goals is the company's success in managing its human resources. This is a form of human capital or human capital whose value is entirely in the form of talent, knowledge, performance, experience and motivation that the workforce has for the company. Therefore, this research aims to determine how influential the work environment variables, work ethos and work discipline on employee performance at the Baru Toserba Wonogiri. This research uses a quantitative method with multiple linear regression analysis. The sample used was 80 respondents from a total population of 240 employees at Baru Toserba Wonogiri. Collecting data in this research using a questionnaire to employees at the Baru Toserba Wonogiri. From the results of the research it was obtained that partially, the work environment (X1) has a positive and significant effect on employee performance (Y), work ethos has a positive and significant effect on employee performance (Y), and work discipline has a positive and significant effect on employee performance (Y). The results simultaneously (together) obtained that the work environment (X1), work ethos (X2), and work discipline (X3) have a positive and significant effect on employee performance (Y) at Baru Toserba Wonogiri
The Relationship Between the Use of Information Technology and Work Motivation on Work Productivity of Surakarta City Government Employees Rahmawati, Wiedy; Suyatno, Agus; Rahmawati, Esti Dwi
INTERNATIONAL JOURNAL OF ECONOMICS AND MANAGEMENT REVIEW Vol 3 No 3 (2025): Current issue 8
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/ijemr.v3i3.354

Abstract

Purpose - This study aims to examine the influence of information technology utilization and work motivation on the work productivity of civil servants at the Surakarta City Government. It emphasizes the importance of digital transformation and internal motivation in enhancing bureaucratic performance. Design/methodology/approach - This quantitative research employed a survey distributed to 100 respondents selected through cluster sampling across 10 government departments. Data were analyzed using Structural Equation Modeling (SEM-PLS) with the assistance of SmartPLS 4 software. Originality -  This study contributes to the ongoing discourse on public sector digitalization by simultaneously assessing the relative influence of technology adoption and work motivation on productivity outcomes in a regional government setting. Findings and Discussion - The findings reveal that both variables significantly affect productivity. Work motivation had a stronger effect (coefficient = 0.751; p < 0.001) than information technology (coefficient = 0.154; p < 0.05). These results indicate that motivational factors are primary drivers of employee performance, while technology acts as a complementary enabler. Conclusion - The study suggests the need for dual-strategy implementation: strengthening internal motivation through supportive policies and improving technology adoption via training and user-centered design to optimize productivity gains in public services.
PENGARUH KUALITAS PELAYANAN KETEPATAN WAKTU PADA PENGIRIMAN SERTA BIAYA PENGIRIMAN TERHADAP KEPUASAN PELANGGAN EKSPEDISI HERONA EXPRESS PADA AGEN SOLO Shahirah, Rosida Apriliana; Suyatno, Agus; Rahmawati, Esti Dwi
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 12 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kepuasan pelanggan terhadap herona Express expeditions menjadi fokus studi ini, dan tujuannya adalah untuk mengetahui bagaimana harga pengiriman, waktu pengiriman, dan kualitas layanan berhubungan satu sama lain. Agen atau pengguna yang mendampingi pelanggan Salah satu kelompok yang termasuk dalam penelitian ini adalah Herona Express Solo. Maksimal 85 peserta dilibatkan dalam penelitian ini. Kualitas layanan, waktu penyelesaian, biaya pengiriman, dan kebahagiaan konsumen adalah variabel independen penelitian. Data penelitian dikumpulkan dari sumber resmi dan tidak resmi. Kuisioner digunakan untuk mengumpulkan data. Paket statistik SPSS, versi 27, digunakan untuk memproses data dalam penyelidikan ini. Kepuasan pelanggan dipengaruhi secara positif dan signifikan oleh kualitas layanan, menurut kesimpulan penelitian ini, ketepatan waktu pengiriman, biaya pengiriman, dan efek gabungan dari ketiga faktor tersebut.
STUDI KOMPARASI PADA ADOPSI FINANCIAL TECHNOLOGY TERHADAP PROFITABILITAS PERBANKAN DI INDONESIA Prastiwi, Putri Intan; Rahmawati, Esti Dwi; Muthma’inah, Evi; Mahendra, Erlinta Shella
AKUNTANSI DEWANTARA Vol 8 No 1 (2024): AKUNTANSI DEWANTARA VOL. 8 NO. 1 APRIL 2024
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/ad.v8i1.15699

Abstract

mobile banking, internet banking, phone banking , Return on Assets (ROA).
Hubungan Sosial Media Marketing dan Citra Merek Terhadap Minat Beli Produk Skincare Skintific di Solo Raya Aini, Febyanti Nur; Rahmawati, Esti Dwi; Suyatno, Agus
Journal of Economics and Economic Education Vol. 2 No. 1 (2025): Journal of Economic and Economic Education
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jeee.v2i1.1443

Abstract

Penelitian ini bertujuan untuk menganalisis hubungan antara sosial media marketing dan citra merek terhadap minat beli produk skincare Skintific di Solo Raya. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif asosiatif. Data diperoleh melalui penyebaran kuesioner kepada 100 responden yang mengetahui atau berminat membeli produk Skintific, dengan teknik purposive sampling. Instrumen penelitian diuji menggunakan uji validitas dan reliabilitas, serta dianalisis menggunakan regresi linier berganda dengan bantuan SPSS versi 26. Hasil penelitian menunjukkan bahwa sosial media marketing dan citra merek berpengaruh positif dan signifikan baik secara parsial maupun simultan terhadap minat beli. Sosial media marketing menunjukkan nilai signifikansi sebesar 0,001 dan citra merek sebesar 0,000. Koefisien determinasi (R²) sebesar 0,548 menunjukkan bahwa 54,8% variabel minat beli dapat dijelaskan oleh kedua variabel independen. Temuan ini memperkuat teori perilaku konsumen dalam pemasaran digital dan memberikan implikasi praktis bagi perusahaan dalam meningkatkan strategi promosi serta memperkuat citra merek untuk mendorong keputusan pembelian konsumen.
Digitalization and Automatization on the Performance of Employees of the Karanganyar Environmental Service through Job Satisfaction Pancaningsih, Rahayu; Suyatno, Agus; Rahmawati, Esti Dwi
International Journal of Management, Accounting & Finance (KBIJMAF) Vol. 2 No. 3 (2025): July: International Journal of Management, Accounting & Finance (KBIJMAF)
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/kbijmaf.v2i3.337

Abstract

This study aims to examine the effect of digitalization and automation on employee performance, with job satisfaction as a mediating variable. The background of this research is based on the dynamics of modern organizations that are required to continuously adapt to technological developments, particularly in the era of digital transformation. The implementation of digital technology and automation systems has become a key strategy for improving operational efficiency, accelerating work processes, and optimizing workforce productivity. However, this transformation also poses new challenges, particularly regarding how technology impacts employee job satisfaction and overall performance. This study employed a quantitative approach with a survey method. A questionnaire using a 4-point Likert scale was distributed to 65 employees of the Karanganyar Regency Environmental Agency. Data collection was conducted directly, and data analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS) to examine the relationships between variables and the mediating role of job satisfaction. The results indicate that digitalization and automation have a positive and significant impact on employee performance. Furthermore, job satisfaction was also shown to play a significant mediating role in strengthening the influence of digitalization and automation on performance. These findings demonstrate that the success of technology implementation in the workplace is not solely determined by technical aspects, but also depends heavily on how the technology improves employee well-being and job satisfaction. Therefore, organizations need to consider employee psychological aspects at every stage of their digital transformation. This research provides theoretical and practical contributions to understanding the role of digitalization and automation in improving employee performance through a job satisfaction-oriented approach.
Memorable tourist experience, service quality, and revisit intention: strategies for strengthening sustainable tourism at Kebumen Geopark Rahmawati, Esti Dwi; Setiyani, Rahmawati
Jurnal Mantik Vol. 9 No. 3 (2025): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i3.6679

Abstract

Sustainable tourism is a strategic issue that is not only oriented towards economic growth, but also environmental sustainability and cultural preservation. This study aims to analyze the influence of memorable tourist experience (MTE) and service quality on tourist satisfaction and revisit intention. The method used is a mixed methods with a sequential explanatory design, combining quantitative analysis using SEM-PLS and a qualitative approach through in-depth interviews. The results show that MTE has a positive and significant effect on tourist satisfaction and revisit intention. Service quality is proven to have a significant effect on satisfaction, but not a significant effect on revisit intention. In addition, tourist satisfaction has a significant positive effect on revisit intention and acts as a mediating variable in both the relationship between MTE and service quality on revisit intention. Practically, the results of this study can be a reference for destination managers in strengthening the strategy for managing the Kebumen Geopark sustainably.
Co-Authors Agus Suyatno Aini, Febyanti Nur Arum, Rosita Sekar Latifah, Rizqa Nurul Mahendra, Erlinta Shella Muftiyanto, Taufiq Nur Muthma’inah, Evi Pancaningsih, Rahayu Putri Intan Prastiwi Rahmadhani, Istining Rahmawati, Wiedy Setiyani, Rahmawati Shahirah, Rosida Apriliana