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All Journal Mimbar Agama Budaya Welfare: Jurnal Pengabdian Masyarakat
Agustin, Suci
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Religion Arts Humanities Education Environmental Science Social Sciences

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Strategi Pengembangan Branding Identitas Lokal Sebagai Pendorong Peningkatan Penjualan Produk UMKM Agustin, Suci; Nurhayati, R; Wulan, Sry; Nur, Makmur Jaya; Is, Sitti Satriani
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2024): Welfare : June 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i2.1429

Abstract

Micro, Small and Medium Enterprises (MSMEs) are an important sector in the Indonesian economy, but often face challenges in improving product branding. This article discusses a community service project carried out by students and lecturers at Ahmad Dahlan Sinjai Islamic University in Lappacinrana Village, Sinjai Regency, South Sulawesi, from January to March 2024. This program aims to increase MSME players' understanding of branding strategies as a means of business expansion. Activities are carried out through direction, coaching and training with a participatory approach. The results show increased awareness of MSME participants about the importance of branding to strengthen product identity and increase competitiveness in the market. Participants are also able to design branding strategies according to the local characteristics of their products. This project makes a real contribution in empowering MSMEs as drivers of village economic growth and opens up market expansion opportunities for local products.
Eco-Sufism of Kajang Tribe in the Tradition of "Pasang Rikajang" Indigenous Community of Sulawesi, Indonesia Haq, Syamsul; Lubis, Sopian; Raqieb, Achmad; Agustin, Suci
Mimbar Agama Budaya Vol. 41 No. 2 (2024)
Publisher : Center for Research and Publication (PUSLITPEN), UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/mimbar.v41i2.41541

Abstract

This research aims to assess the compatibility between the legacy of Pasang ri Kajang and the Sufistic ideal. The research methodology used a literature review approach, utilizing various scientific publications, books, and articles. The research used sample data from the Kajang community located in Bulukumba Regency, South Sulawesi. The findings of this study indicate that the Pasang tradition shows compatibility with the value of Sufism values sourced from God (Turie A'rana), which has been passed down from generation to generation by the first Ammatoa generation (Too Riolota). The principle of the Pasang tradition is harmony with the relationship between humans and God, as well as the relationship between humans and their natural environment. As well as upholding sufficiency and simplicity of lifestyle that aims to give more respect to the forest, as well as environmental ecosystem management. This conformity is in line with Sufistic principles
Co-Authors Haq, Syamsul Is, Sitti Satriani Lubis, Sopian Nur, Makmur Jaya Nurhayati, R Raqieb, Achmad Wulan, Sry