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All Journal Afkarina : Jurnal Pendidikan Agama Islam Proceeding Of International Conference On Education, Society And Humanity Jurnal Manajemen dan Ilmu Administrasi
Ni’am, Muhammad Durrin
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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ANALYSIS OF INDEPENDENT CURRICULUM MANAGEMENT POLICY FROM THE PERSPECTIVE OF ISLAMIC EDUCATION Ni’am, Muhammad Durrin
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 3, No 1 (2025): First International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

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Abstract

The Independent Curriculum  policy, initiated by the Ministry of Education, Culture, Research, and Technology, brings about major changes in the national education system by emphasizing the Pancasila-based student profile and learning autonomy. For Islamic educational institutions, this policy requires a managerial and pedagogical reorientation to remain aligned with Islamic values. This study aims to analyze the management of the implementation of the Independent Curriculum from an Islamic education perspective, specifically in interpreting the policy and implementing strategies at the educational unit level. Using a qualitative case study approach, data was obtained through document analysis, n-depth interviews, and participatory observation in several Islamic schools implementing the Independent Curriculum. The research results show that Islamic educational institutions adaptively interpret and implement the Independent Curriculum while maintaining their Islamic identity. The strategies implemented include; Integrating Islamic values into all subjects through a monotheistic epistemological approach, Strengthening the role of Islamic Religious Education and Character Education, and Developing Islamic-influenced projects, such as waqf-based social entrepreneurship. In conclusion, the management of the Independent Curriculum in Islamic educational institutions is adaptive, creative, and contextual, guided by an Islamic educational vision. The implication is that policymakers need to understand the characteristics of Islamic institutions, while educational administrators are required to have strategic capacity to manage change without losing their Islamic mission.
Manajemen Strategik dalam Lembaga Pendidikan Madrasah Aliyah untuk Meningkatkan Pendidikan yang Bermutu Aminullah, Aminullah; Firmansyah, Mohammad; Febrianto, Febi; Rofik, Moh; Fikri, Ahmad Rausan; Ni’am, Muhammad Durrin; Alwahedi, Mohammad Abdul Aziz
Jurnal Manajemen dan Ilmu Administrasi Vol 1 No 3 (2025): DESEMBER
Publisher : CV. Lentera Literasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58472/jmia.v1i3.175

Abstract

This study aims to analyse the implementation of strategic management to improve the quality of education at Madrasah Aliyah Ihyaul Ulum Guntung. The main focus is on how planning, execution, and evaluation of managerial strategies are carried out by the madrasah to achieve quality education. The method used is a qualitative approach with a case study. Data were collected through interviews, observations, and documentation, then analysed using data reduction, data presentation, and conclusion drawing techniques. The results show that strategic management is applied through the formulation of clear vision and mission, strengthening teachers' competencies, and optimising the role of the madrasah head as a leader. These strategies have a positive impact on discipline, academic achievement, and community participation in supporting madrasah activities. The findings emphasise the importance of planned and sustainable strategic management to enhance the quality of education, particularly in Islamic educational institutions aimed at building students' character and competencies.
Analisis Manajemen Strategi dalam Meningkatkan Mutu Yayasan Pendidikan Islam Ni’am, Muhammad Durrin; Firmansyah, Mohammad; Aminullah, Aminullah; Rofik, Moh; Febrianto, Febi; Alwahedi, Mohammad Abdul Aziz; Fikri, Rausyan; Mudarris, Badrul
Jurnal Manajemen dan Ilmu Administrasi Vol 1 No 3 (2025): DESEMBER
Publisher : CV. Lentera Literasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58472/jmia.v1i3.177

Abstract

Improving the quality of Islamic educational institutions is a strategic challenge in the modern era that demands the integration of Islamic values with a professional management system. This study analyzes the application of strategic management in improving the quality of education at the Nurul Masyithoh Lumajang Foundation, one of the oldest women's Islamic educational institutions in East Java. A qualitative approach with a case study design was used, with data obtained through in-depth interviews, observations, and documentation of foundation administrators, madrasah heads, teachers, and other related parties. The results of the study show that the foundation implements three main strategies: strengthening human resources through continuous training and coaching, developing a curriculum based on character and the values of Ahlussunnah wal Jama'ah, and implementing a structured and participatory quality management system. The implementation of this strategy has been proven to improve the academic quality, discipline, and religious character of students. This research emphasizes that strategic management based on Islamic values is an effective instrument in maintaining the sustainability of the quality of Islamic educational institutions. These findings can be a conceptual model for the development of similar institutions in facing the challenges of globalization and modernization of education.
The Power of Word-of-Mouth: Understanding the Dynamics of Organic Marketing in Faith-Based Educational Institutions Ni’am, Muhammad Durrin; Firdausiyah, Rifka Jannatul; Kamil, Moh; Hasanah, Siti Nur Aviatun; Rofik, Moh; Dewi, Annisa Tri Ananda; Kunta, Ittaqillah Haitsuma; Agus R, Abu Hasan
AFKARINA: Jurnal Pendidikan Agama Islam Vol 10, No 1 (2025)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/afkarina.v10i1.15096

Abstract

This study analyzes how word-of-mouth (WOM) is used as an organic marketing strategy in faith-based educational institutions, especially its influence on the perception and decisions of prospective students. The research was conducted by quantitative surveys, collecting data from active students, alumni, and parents through structured questionnaires and supporting documents from institutions. The results show that the positive experiences of students, the credibility of mentors and teachers, and recommendations from senior students and alumni greatly influence the decision of prospective students. Data analysis showed positive experiences contributed the most, followed by the credibility of sources and peer recommendations. This confirms that direct interaction is more influential than formal promotion. Digital media is only an additional channel of information, while interpersonal interaction remains a major factor in the effectiveness of WOM. This study concludes that WOM in faith-based educational institutions runs through social interaction and trusted personal networks, thus becoming an effective and efficient marketing strategy. The implication of this research is that institutional managers can improve their reputation and attract prospective students by creating positive experiences, strengthening the role of mentors and seniors, and documenting original testimonials to optimize organic marketing strategies.
Neuro-Marketing in Islamic Education: An Analysis of Emotional and Spiritual Influences in Parents' Decision to Choose a School Musthofa, Zackyl; Kholilurrohman, Muhammad; Abrar, Muhammad Thoiful; Kusumawati, Ida; Shiyamah, Unzilah Khomairotus; Khofsah, Siti; Ni’am, Muhammad Durrin; Abdullah, Abdullah
AFKARINA: Jurnal Pendidikan Agama Islam Vol 10, No 2 (2025)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/afkarina.v10i2.15108

Abstract

This study aims to examine the influence of emotional and spiritual factors in parents' decision to choose an Islamic school, with a focus on Madrasah. This study uses a qualitative method with an exploratory-interpretive approach, through in-depth interviews, direct observations, and Focus Group Discussions (FGD) with parents of students and the school. The results of the study showed that parents' decisions were influenced by emotional factors, such as concerns about negative environmental influences, and spiritual factors, which included expectations for the formation of Islamic morals and the blessings of education. The two work simultaneously and complement each other, which leads to the decision to choose a school that not only provides academic education, but also prioritizes religious values. These findings also show that tahfidz Islamic boarding schools are a concrete manifestation of the integration of emotional and spiritual factors in parental decisions. This study concludes that in-depth religious education and strong character development are the main considerations for parents in choosing a school. The implication of this study is that the marketing strategy of Islamic education needs to consider the emotional and spiritual dimensions, in addition to the academic aspect, to attract parents' interest in choosing an educational institution
Transforming Traditional Preaching Through Digital Marketing for More Effective Islamic Education Kamil, Moh.; Firdausiyah, Rifka Jannatul; Ni’am, Muhammad Durrin; Rofik, Moh.; Kunta, Ittaqillah Haistuma; Aviatun, Siti Nur
AFKARINA: Jurnal Pendidikan Agama Islam Vol 10, No 2 (2025)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/afkarina.v10i2.15109

Abstract

This study aims to examine how transforming traditional da'wah through the use of digital marketing can increase the effectiveness of Islamic education, both in terms of disseminating knowledge and reaching a wider audience. The method used in this study is a qualitative approach with literature review and in-depth interviews. Data was collected through relevant sources such as scientific articles, books, and discussions with digital da'wah practitioners and Islamic educators. The results show that integrating traditional da'wah with digital marketing can expand access to Islamic education, accelerate the dissemination of information, and enhance interaction with audiences. The use of digital platforms such as social media, blogs, and podcasts can attract the interest of the younger generation to become more actively involved in da'wah activities and Islamic education. The implication of this study is that traditional da'wah needs to adapt to technological developments to increase its effectiveness. The use of digital marketing in the context of Islamic education opens new opportunities for broader dissemination of knowledge and creates innovative ways for Muslims to learn and interact with da'wah.
Co-Authors Abdullah Abdullah Abrar, Muhammad Thoiful Agus R, Abu Hasan Alwahedi, Mohammad Abdul Aziz Aminullah Aminullah, Aminullah Aviatun, Siti Nur Dewi, Annisa Tri Ananda Febrianto, Febi Fikri, Ahmad Rausan Firdausiyah, Rifka Jannatul Hasanah, Siti Nur Aviatun Kamil, Moh Kamil, Moh. Khofsah, Siti Kholilurrohman, Muhammad Kunta, Ittaqillah Haistuma Kunta, Ittaqillah Haitsuma Kusumawati, Ida Mohammad Firmansyah Mudarris, Badrul Musthofa, Zackyl Rausyan Fikri, Rausyan Rofik, Moh Rofik, Moh. Shiyamah, Unzilah Khomairotus