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MATERIAL LOGISTICS RESERVATION PROCEDURE USING SAP AT PT PLN (PERSERO) UP3 LHOKSEUMAWE Rahmah Mutia; Laiya Putri; M. Al Fasha; Alika Zuhra; Intan Cahyani Rachman; Rahmi Raihan,; Yulianisah Yulianisah
HEI EMA : Jurnal Riset Hukum, Ekonomi Islam, Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 2 (2024): Juli
Publisher : Prodi Hukum Ekonomi Syariah, STI Syariah AL-Hilal SIgli

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61393/heiema.v3i2.382

Abstract

This study aims to explain the logistics material reservation procedure implemented at PT PLN (Persero) UP3 Lhokseumawe using the SAP (System Application and Product in Data Processing) system. In its operational process, PT PLN (Persero) requires an efficient and integrated system to support the smooth distribution of logistics materials, especially to support the maintenance and construction of the electricity network. SAP as an Enterprise Resource Planning (ERP) system is used to request, manage, and record materials in a structured and real-time manner, starting from submissions by user units to approval by the Warehouse section through the SAP MM (Material Management) module. The research method used is descriptive qualitative, with data collection techniques through observation, interviews, and documentation. The results of the study indicate that the implementation of the SAP system at PT PLN (Persero) UP3 Lhokseumawe can improve the efficiency of logistics management and reduce the potential for errors in the material request and distribution process. This research is expected to be a reference in the development of logistics information systems in public service-based companies.
CONTENT QUALITY AND CAPTION CONSISTENCY IN INSTAGRAM PROMOTION OF POLITEKNIK NEGERI LHOKSEUMAWE Mahrani, Mahrani; Raisa Fathia; Athina Rizqa; Andini Putri; Anwar Anwar; Maulizar Maulizar; Yulianisah Yulianisah
HEI EMA : Jurnal Riset Hukum, Ekonomi Islam, Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 1 (2024): Januari
Publisher : Prodi Hukum Ekonomi Syariah, STI Syariah AL-Hilal SIgli

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61393/heiema.v3i1.387

Abstract

This study employs a qualitative approach with a descriptive analysis method, chosen to provide an in-depth understanding of the visual content quality and caption consistency on the official Instagram account of Politeknik Negeri Lhokseumawe (@humas_pnl). Data were collected through direct observation of Instagram posts published between January 2023 and January 2024, totaling 184 uploads. The observation focused on identifying patterns in the use of visuals, the presence of captions, and the alignment between text and images. In addition, content analysis was conducted to examine visual elements such as design, color, and typography, as well as textual elements including caption length, language style, message relevance, and consistency. To strengthen the findings, secondary data were gathered from relevant literature and previous studies on digital communication strategies and higher education promotion. Data were analyzed thematically by categorizing findings into visual quality, caption effectiveness, message consistency, and text–visual alignment. The results were then interpreted to provide a comprehensive overview of the effectiveness of Instagram as a promotional strategy for higher education institutions.