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All Journal Jurnal Bina Desa
Latifah, Ani Nur Auliyatun
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Pelatihan Pengelolaan Media Sosial sebagai Upaya Penguatan Cultural Destionation Branding Desa Wisata Menari Tanon Kabupaten Semarang Paranti, Lesa; Jazuli, Muhammad; Prameswari, Nadia Sigi; Wiyoso, Joko; Farkhatunnisa, Alif; Latifah, Ani Nur Auliyatun
Jurnal Bina Desa Vol. 6 No. 3 (2024): Vol 6 No 3 (2024)
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jurnalbinadesa.v6i3.12832

Abstract

The potential and uniqueness of Menari Village as a tourist village in Semarang Regency needs to be introduced to the wider community. Based on the survey that was carried out, the community service found problems that needed to be resolved, including 1) Menari Tanon Village already has one social media (Instagram) but it has not been managed optimally; 2) lack of human resource capabilities in terms of understanding and skills in creating content that carries local cultural themes and social media management. The aims of this service include: 1) improving social media management; 2) increasing human resource capabilities and forming cadres. One solution offered to this problem is providing training on content and social media management. The approach used in this service activity is Participatory Rural Appraisal (PRA) which takes the form of a training and mentoring method. The stages carried out in this service include 1) FGD with Pokdarwis, 2) training and assistance in social media management. The training activity involved 17 participants who were the young generation of Tanon Hamlet. The results of the training indicate increased understanding and ability to create content as well as manage social media and create. After the training is related to techniques for creating content on social media with activity output in the form of creative content videos. Next, assistance is provided with social media management by forming a social media team and creating a posting schedule
Inovasi Flashmob Desa Ngrawan Kabupaten Semarang untuk Penguatan Pariwisata Berkelanjutan Paranti, Lesa; Wiyoso, Joko; Prameswari, Nadia Sigi; Latifah, Ani Nur Auliyatun; Romayani, Wulan Suci Nur
Jurnal Bina Desa Vol. 7 No. 3 (2025): Vol 7 No 3 (2025)
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jurnalbinadesa.v7i3.34164

Abstract

As a step to help Ngrawan Village in Semarang Regency develop sustainable tourism, the Community Service team from Universitas Negeri Semarang (UNNES) carried out an innovative activity. The aim was to create attractive art performances, such as flash mobs, to overcome the problem of a lack of innovation and regeneration of artists in the village. This activity employs a Community-Based Sustainability Development (CBSD) approach, which focuses on community empowerment. The methods used include training, mentoring, and evaluation. The main participants are members of the Karang Taruna ‘Omah Cikal’ youth organisation. As a result, a new flashmob dance themed ‘Ngrawan Menawan’ was successfully created and performed for the first time at the Ngrawan Art Festival on 30 August 2025. This innovation is expected to become an iconic dance in Ngrawan Village to strengthen local identity and unite communities from various hamlets. This activity proves that community empowerment through art can support sustainable tourism.
Co-Authors Farkhatunnisa, Alif Joko Wiyoso Lesa Paranti Muhammad Jazuli Nadia Sigi Prameswari Romayani, Wulan Suci Nur