Article Per Year (5 Year)
p-Index From 2020 - 2025
4.399
P-Index
This Author published in this journals
All Journal Imaji: Jurnal Seni dan Pendidikan Seni JDM (Jurnal Dinamika Manajemen) Harmonia: Journal of Research and Education Jurnal Sosioteknologi ANDHARUPA Arty: Jurnal Seni Rupa Brikolase : Jurnal Kajian Teori, Praktik dan Wacana Seni Budaya Rupa Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Jurnal Bina Desa
Nadia Sigi Prameswari
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

Published : 40 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 40 Documents
Search

 1   2   3   4 
Developing E-Commerce for Micro Small Medium Enterprise (MSME) to Cope with Cultural Transformation of Online Shopping Prameswari, Nadia Sigi; Suharto, Mohamad; Afatara, Narsen
JDM (Jurnal Dinamika Manajemen) Vol 8, No 2 (2017): September 2017 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v8i2.12759

Abstract

This study aims to examine factors contributing to societies’ tendencies to choose online shopping, the characteristics of e-commerce needed by societies and obstacles faced by MSME in handling business competition. E-commerce is a set of dynamic technology, application and business process which connects certain companies, consumers and communities through electronic transaction. Trade of goods, services and information is performed electronically. The development of E-commerce system for MSME aims to change its culture which still relies on conventional purchasing into online shopping, improve MSME’s sales in order to promote, market and sell products to internet users through website without any space and time limits. The research subjects are people involving in MSME and communities of Jebres village, Surakarta. This study applies qualitative paradigm. The research subjects were taken using purposive sampling techniques. Data were collected using various techniques: structured interview, questionnaire, observation and content analysis or archive analysis. Data were later analyzed using four stages, namely data reduction, classification, data presentation and verification.
STUDI EKSPLORASI BIOMORFIK SEBAGAI IDE DASAR DALAM PENCIPTAAN KARYA SENI RUPA TIGA DIMENSI Afatara, Narsen; Prameswari, Nadia Sigi
Brikolase : Jurnal Kajian Teori, Praktik dan Wacana Seni Budaya Rupa Vol. 11 No. 1 (2019)
Publisher : Institut Seni Indoensia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (585.198 KB) | DOI: 10.33153/brikolase.v11i1.2677

Abstract

Art is making quality work that can be enjoyed by others. The stages of making art are determined by ideas, ideas and being able to reconstruct into valuable works of art. One way to get ideas, ideas is to make observations. One object that can be used as observation is Ameba. Joan Miro and Santiago Calatrava are among the artists whose works are inspired by Amoeba or biomorphics. The purpose of this study is to find out how far artists explore and produce high-value works with Amoeba or biomorphics as the basic ideas in making art.
DI BALIK TOPENG MASKULINITAS IKLAN ROKOK: KRITIK TERHADAP IKLAN ROKOK A MILD MEDIA OUTDOOR VERSI BERANI TAKUT Nadia Sigi Prameswari
Imaji Vol 12, No 2 (2014): IMAJI AGUSTUS
Publisher : FBS UNY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (549.84 KB) | DOI: 10.21831/imaji.v12i2.3159

Abstract

Tujuan kajian ini adalah memberikan pengertian, apresiasi, dan evaluasi mengenai fenomena di balik iklan rokok A Mild media outdoor versi Berani Takut. Metode  yang  digunakan  dalam  kajian  ini  adalah  studi  pustaka  dan  observasi. Iklan rokok A Mild versi Berani Takut menjadikan maskulinitas sebagai bentuk komodifikasi  dalam  penyampaian  pesan  iklan.  Hubungan  antara  komodifikasi maskulinitas  dan  realitas  adalah  bertolak  belakang.  Imaji  maskulinitas  yang dibentuk dari iklan hanyalah fragmen ideologi yang terbentuk dari konotator pada tahapan mitos. Keterkaitan antara hasil analisis semiotika dengan ketiga contoh iklan tidak menampilkan realitas produk yang sesungguhnya (mirror of reality), melainkan  realitas  yang  tidak  sesungguhnya  dari  sebuah  produk  (distorted  of mirror reality).
STRATEGI BRANDING MELALUI INOVASI DESAIN KEMASAN BAGI HOME INDUSTRY SABUN CAIR Nadia Sigi Prameswari
Desain Komunikasi Visual, Manajemen Desain dan Periklanan (Demandia) Vol 3 No 02 (2018): Vol 03, No 02 (September 2018) demandia - Jurnal Desain Komunikasi Visual, Manaj
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/demandia.v3i02.1547

Abstract

Industri Rumah Tangga merupakan salah satu wujud dari Usaha Mikro Kecil Menengah (UMKM) yang memproduksi barang-barang dan dilakukan di dalam rumah serta berskala kecil. King Queenclong dan Star Sabun Herbal merupakan produk home industry sabun cair di kota Surakarta. Saat ini produk sabun cair tersebut telah dikemas dalam botol ukuran 300 ml dan terdapat label yang menunjukkan identitas produk, namun saat ini penjualan kian menurun lantaran banyaknya kompetitor produk sejenis dengan desain kemasan yang lebih memukau sehingga menarik minat beli masyarakat. Oleh karena itu, diperlukan suatu upaya inovasi branding melalui packaging dan labelling. Hasil penelitian terhadap responden menunjukkan faktor utama dalam memilih produk sabun adalah desain kemasan, faktor selanjutnya adalah harga dan isi. Berdasarkan observasi yang dilakukan, telah diujicobakan desain kemasan sabun cuci piring pada responden diantaranya adalah bentuk botol pump volume 300ml, warna botol bening dengan label warna hijau dan putih. Sedangkan bentuk botol untuk sabun cuci tangan adalah botol flip top volume 300ml, warna botol bening dengan label warna ungu-putih (Sabun King Queenclong) dan label warna hijau-putih (Star Sabun Herbal). Inovasi branding ini diharapkan dapat memberi dorongan kepada konsumen untuk membeli produk sabun cair King Queenclong dan Star Sabun Herbal.
Perluasan Jaringan Pemasaran melalui Kemitraan dengan Marketplace bagi PKL Dampak Relokasi Pemkot Surakarta Nadia Sigi Prameswari; Pratama Bayu Widagdo; Eko Sugiarto
Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Vol 1 No 02 (2019): Volume 01, Nomor 02, Oktober 2019
Publisher : Program Studi Desain Komunikasi Visual, Fakultas Sains dan Teknologi, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/cd.v1i02.248

Abstract

Street Vendors (PKL) are considered to cause chaos in the city of Surakarta because it makes slums and causes congestion. In order to preserve the beauty of the city, street vendors are being targeted by the Surakarta City Government. This condition creates new problems for street vendors because of the loss of customers and the low number of visitor anemos because most people do not know about the existence of new shanties after relocation. The solution that can be taken from these problems is through marketing innovation training and promotion strategies for street vendors, including: (1) training and mentoring focusing on marketing innovation strategies, including: partnerships with marketplace / e-commerce culinary products, (2) alternative design programs promotion in accordance with the target market, and promotion in social media, and (3) training in promotion strategies through designing visual identity designs that are applied to various media, such as booths / carts, product packaging, product design, uniforms and online promotional media. The method used is training and assistance with a collaborative participatory approach. The long-term outcome expected from this service is the expansion of marketing networks, increasing income and welfare of street vendors through marketing innovation and promotion.
Strategi Pembentukan Citra Produk UKM melalui Perancangan Desain Kemasan Stick Snack “Sabilla Djaya” Nadia Sigi Prameswari; Muhammad Dziaa’ul Haq; Gunadi Gunadi; Pratama Bayu Widagdo
Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Vol 3 No 01 (2021): Volume 03, Nomor 01, Maret 2021
Publisher : Program Studi Desain Komunikasi Visual, Fakultas Sains dan Teknologi, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/cd.v3i01.357

Abstract

Perkembangan sektor ekonomi menjadikan persaingan yang ketat pada pelaku UKM. Kondisi persaingan pasar menunjukkan semakin banyaknya UKM yang menawarkan produk yang sama namun dengan desain kemasan yang menarik dan beragam. Dengan persaingan yang semakin ketat, desain kemasan yang seadanya kurang dapat menarik minat para konsumen. Saat ini desain kemasan memiliki pengaruh yang besar bagi sebuah merek, kemasan menjadi salah satu faktor yang membuat konsumen menginginkan suatu produk. Hal ini mengakibatkan terjadinya ketimpangan omset penjualan antar produk. Perancangan desain kemasan selain bertujuan untuk meningkatkan kualitas desain dalam hal nilai perlindungan, juga ingin meningkatkan brand awareness sehingga dapat memiliki nilai untuk lebih bersaing. Penelitian ini menggunakan metode kualitatif. Objek penelitian ini adalah kemasan produk makanan “Sabilla Djaya”. Pada kemasan makanan “Sabilla Djaya” yang telah ada, ditemui beberapa kelemahan, salah satunya mengenai kemampuan kemasan dalam melindungi isi produk dan kualitas tampilan desain kemasan yang kurang sesuai dengan harga jual serta target marketnya. Perancangan desain kemasan ini dilakukan dengan tujuan untuk mengatasi permasalahan pada kemasan sebelumnya dan diharapkan melalui perancangan desain kemasan ini mampu meningkatkan citra dan kualitas dari produk di mata konsumen yang berakibat pada peningkatan penjualan. Hasil penelitian ini adalah penciptaan desain kemasan makanan UKM “Sabilla Djaya” untuk menyesuaikan karakteristik yang dibutuhkan dengan mengacu pada prinsip-prinsip desain agar menghasilkan desain yang baik. Karya desain final yang dihasikan diharapkan dapat meningkatkan minat masyarakat agar produk UKM Sabilla Djaya diminati oleh orang dan pasar serta untuk meningkatkan nilai penjualan dari produk stick snack Sabilla Djaya di pasaran.
Tinjauan Histori pada Gaya Visual Iklan Cetak Coca-Cola Nadia Sigi Prameswari
Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Vol 2 No 02 (2020): Volume 02, Nomor 02, Oktober 2020
Publisher : Program Studi Desain Komunikasi Visual, Fakultas Sains dan Teknologi, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/cd.v2i02.381

Abstract

Zeitgeis (the soul of the times) has a great influence on the characteristics of works of art in the form of paintings, sculptures, reliefs, illustrations, writing to develop into advertisements. Advertising is one of the works of art that appeared in the 17th century. In the 1880s, several manufacturers or companies adapted the techniques by which advertisements appeared on posters. Various producers of food, beverage, medicine and toiletries began to introduce their products through poster advertisements. In 1886, The Coca-Cola Company was founded in America. In 1906, William D'Arcy joined as the Creative Team that planned the Coke advertising concept and had the view that "Coca-Cola commercials should create scenes that draw people in and make them part of a pleasant interlude of everyday life." This study is a historical review of the influence of styles during the Antiquity, Mediaeval, Renaissance, and Baroque periods on the development of the visual style of Coca-Cola's print ad. Zeitgeis provided a transition to the development of the visual style of Coca-Cola's print advertising in every period of time.
MENYELIDIKI TREN UTAMA DALAM DESAIN KEMASAN NEW NORMAL Wirania Swasty; Nadia Sigi Prameswari
Jurnal Sosioteknologi Vol. 21 No. 2 (2022): JULY 2022
Publisher : Fakultas Seni Rupa dan Desain ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/sostek.itbj.2022.21.2.4

Abstract

The coronavirus disease 2019 (COVID-19) pandemic has changed the people’slifestyles all over the world. This crisis has influenced the packaging design activityas well. Thus, companies should define the new normal packaging that responds to thepandemic situation and new normal living. This study aims to explore the new normalin packaging design by using blog text analysis. Thematic analysis with an inductiveapproach was done using NVivo12 software and an Excel sheet was used to discoverpatterns of common ideas or themes of the new normal packaging design. This studyhas identified 13 key trends in new normal packaging design, including sustainability,e-commerce, and hygienic-centric design. The findings provide insights for packagingdesigners, brand owners, and marketers to create and develop new standard packaging.
Pengaruh Nilai Islam pada Visual Pakaian Pengantin Adat Minangkabau Koto Gadang Akbar, Taufik; Imelda, Desra; Prameswari, Nadia Sigi; Putri, Selfi Mahat
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol. 8 No. 02 (2022): June 2022
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/andharupa.v8i02.5268

Abstract

Abstrak Pakaian pengantin tradisional Koto Gadang merupakan salah satu produk seni budaya Minangkabau yang identik dengan nilai Islam. Walaupun bukan sebagai tempat masuknya Islam di Minangkabau dan Sumatera Barat tetapi masyarakat Koto Gadang mampu mencerminkan nilai Islam yang kuat pada visual pakaian pengantin yang khas. Penelitian ini adalah sebuah pengamatan visual tentang nilai-nilai Islam yang diwakili melalui pakaian pengantin Koto Gadang. Pengamatan dilakukan dengan pendekatan etnografis Spradley melalui analisis elemen dan komponen visual pakaian pengantin Koto Gadang serta didukung oleh teori semiotika dyadic Ferdinand De Saussure. Hasil penelitian menunjukan pengaruh nilai-nilai Islam pada busana mempelai wanita terdiri dari telekung, baju kurung, dan sarung kodek. Pada pakaian mempelai pria pengaruh Islam terlihat jelas pada atribut penutup kepala yang disebut deta ameh gadang dan kain penutup celana yang disebut sesamping. Penelitian ini dapat menambah studi tentang pengaruh sosio-kultural terhadap karya seni, khususnya di Sumatera Barat. Kata Kunci: budaya Minangkabau, nilai Islam, pakaian pengantin, Koto Gadang, etnografi AbstractThe Koto Gadang traditional wedding dress is one of the Minangkabau’s cultural arts product that are identical to Islamic values. Although not as a place for the entry of Islam in Minangkabau and West Sumatra, the Koto Gadang community is able to reflect strong Islamic values in the visuals of a distinctive wedding dress. This research is a visual observation about the Islamic values represented through the Koto Gadang wedding dress. Observations performed with an ethnographic approach through a process of Spradley’s visual components analyzing in the Koto Gadang wedding dress and also supported by the dyadic semiotics theory of Ferdinand De Saussure.The result of the analysis show that there are influences of Islamic values in trousseau consist of telekung, baju kurung, and kodek sarong. In the groom's clothes, the influence of Islamic values clearly visible in turban called deta ameh gadang and the cloth covering pants called sesamping. This research is expected to contribute to the study of socio-cultural influences in artworks, particularly in West Sumatra. Keywords: ethnographic, Islamic values, Koto Gadang, Minangkabau culture, wedding dress
Reinterpretation of Gender Concept and Its Influence on Preservation of Barong Show Performance in Blora Cahyono, Agus; Sunarto, Sunarto; Ary, Deasylina da; Prameswari, Nadia Sigi; Guntaris, Endik
Harmonia: Journal of Arts Research and Education Vol 23, No 2 (2023): December 2023
Publisher : Department of Drama, Dance and Music, FBS, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/harmonia.v23i2.46332

Abstract

Barongan Blora is a traditional folk dance in Central Java that has existed since 1830. The passage of time brings up new social conceptions that influence the implementation of Barongan performances, particularly those relating to gender. This research aims to look into the gender roles of Barongan dancers and how they interact with social and cultural components of society. Gender interpretation aims to understand the social construction of men’s and women’s roles in society. These roles include male and female dancers whose motions express diverse traits while maintaining the performance’s significant values. This study employs a qualitative research design with case studies on various Barongan groups in Blora, Indonesia. In May 2023, data was gathered through interviews, observation, and documentation. The results suggest that cat motions dominate the Barongan dance steps, which are supported by strong, energetic, and nimble characters. On the other hand, each character’s movements are tailored to the roles and the dancers who portray them. Male dancers are cast as characters who appear strong and emphasize masculine attributes, such as Barongan, Gembong Amijoyo, Joko Lodro, Untup, and Nayantaka. Meanwhile, female dancers who play male characters, such as Barongan and Jathilan, must be agile, strong, and feminine. Gender distinctions in Barongan performance can be noticed in the movements created. Still, there are no substantial disparities in physical appearance between male and female dancers because both needed a physique corresponding to the characters being played. The Barongan performance also impacts society’s social and cultural features. Regarding social qualities, Barongan embodies the populist traits of the Blora people, which are based on humanist principles. In terms of culture, Barongan Blora has evolved to keep up with changing times, yet it remains and can be appreciated by all levels of society. Due to its uniqueness, Barongan’s preservation is still carried out in line with the times while maintaining cultural values and content in physical and non-physical forms.
Co-Authors @ Mohd Nasir, Roziani Binti Mat Nashir Afatara, Narsen Afatara, Narsen Agus Cahyono Akhmad, Zunaila Al-Faruq, Moh. Yudik Alfian Romadhon, Alfian Amilya, Nabila Rizky Antiqa, Angeline Sekar Ardian Safitri, Mike Ary, Deasylina da Athian, Rahman Aulia, Dyah Septi Anisatul Daffa, Muhammad Darwoto Darwoto Dziaa’ul Haq, Muhammad Eko Setiawan Eko Sugiarto Farkhatunnisa, Alif Fiyanto, Arif Gunadi Gunadi Guntaris, Endik Hamidah, Zainab Hannah Hassan, Hanisa Herdadi, Nadinti Salsabila Imelda, Desra Joko Wiyoso Latifah, Ani Nur Auliyatun Lesa Paranti Maria Krisnawati Mataram, Sayid Muhammad Dziaa’ul Haq Muhammad Jazuli Mulyanto Mulyanto Naafi, N. Nisa Milenia Sholiha Natasya Putri, Elisabet Negara, Malik Wiranata Prasetiyo, Sheehan Rizky Akbar Pratama Bayu Widagdo Purwantoro, Agus Putri, Selfi Mahat Romayani, Wulan Suci Nur Sarwono Sarwono sigit purnomo adi Suharto, Mohamad Suharto, Mohamad Sunarto Sunarto Taufik Akbar Vincentius Yoga Waltz, Hilmi Hasbiya Zahrani Wandah Wibawanto Widagdo, Pratama Bayu Wirania Swasty