Ahyar Junaedi
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Kolaborasi Pemerintah Desa Dan Koperasi Unit Desa Dalam Pengembangan Ekonomi Berbasis Kebun Plasma Kelapa Sawit: Studi di Desa Pondok Damar, Kecamatan Mentaya Hilir Utara, Kabupaten Kotawaringin Timur, Provinsi Kalimantan Tengah Noor Santy, Yuyu Jahratu; Bismar Harris Satriawan; Ahyar Junaedi; Susanti
Journal Ilmu Sosial, Politik dan Pemerintahan Vol. 14 No. 2 (2025): JULI 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37304/jispar.v14i2.21829

Abstract

Pada Desa Pondok Damar Kecamatan Mentaya Hilir Utara merupakan salah satu desa yang dialokasikan untuk perkembunan kelapa sawit. Upaya pengembangan ekonomi masyarakat telah dilakukan oleh pemerintah desa dalam bentuk peningkatkan kesejahteraan masyarakat, dimana dengan mendirikan koperasi Unit Desa Itah Belum Hapakat (IBH) dengan program Pola Kemitraan Inti Plasma. Peneliti memakai teknik deskriptif dan metodologi penelitian kualitatif dalam penelitian berikut. Peneliti menggunakan teori kolaborasi dengan definisi pengaturan yang mengatur di mana satu atau lebih lembaga publik secara langsung melibatkan pemangku kepentingan non- negara dalam proses pengambilan keputusan kolektif yang formal, berorientasi konsensus, dan musyawarah dan yang bertujuan untuk membuat atau mengimplementasikan kebijakan publik atau untuk mengelola program atau aset publik. Hasil penelitian menunjukkan bahwa kolaborasi berjalan dengan saling percayanya antar pihak dan paham akan tujuan dari peningkatan ekonomi. Kemudian adanya komitmen antar pihak dalam program plasma membuat adanya legitimasi dalam antar lembaga sehingga semakin solid untuk implementasi meskipun dalam prosesnya menuai konflik pada masyarakat.
Decoding Purchase Decisions: The Role of Influencer Credibility and Content mohamad rafii rafii; Ahyar Junaedi; Bayu Suratmoko; Nur Annisa
Bitnet: Jurnal Pendidikan Teknologi Informasi Vol. 11 No. 2 (2026): Bitnet: Jurnal Pendidikan Teknologi Informasi
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/bitnet.v11i2.12839

Abstract

The rapid growth of social media has positioned influencer marketing as a key driver of consumer purchase decisions, yet the relative roles of influencer attributes and content characteristics remain unclear. This study investigates the effects of Influencer Credibility, Content Frequency, and Content Relevancy on Purchase Decision using survey data from 516 active social media users analyzed with SEM-PLS 4. The results show that the model explains 58.1% of the variance in Purchase Decision (R² = 0.581) and demonstrates strong predictive relevance (Q²predict = 0.570). Hypothesis testing indicates that Content Relevancy has a strong and significant effect on Purchase Decision (β = 0.613; t = 11.058; p < 0.001; f² = 0.370), making it the most influential predictor. Content Frequency has a positive but weak effect (β = 0.121; t = 2.192; p = 0.014; f² = 0.014), while Influencer Credibility does not significantly influence Purchase Decision (β = 0.080; t = 1.410; p = 0.079; f² = 0.008). These findings suggest that content relevance plays a more critical role than influencer credibility in shaping purchase decisions. The study highlights the importance of content strategy in enhancing the effectiveness of influencer marketing.
Pengaruh Social Media Engagement, Digital Trust, dan Kualitas Informasi terhadap Citra Organisasi Publik di Era Transformasi Digital (Studi pada Mahasiswa S-1 sebagai Digital Native) Bayu Suratmoko Bayu; Mohammad Rafii; Ahyar Junaedi; Jaemi Wahyudi; Saipul
Bitnet: Jurnal Pendidikan Teknologi Informasi Vol. 11 No. 2 (2026): Bitnet: Jurnal Pendidikan Teknologi Informasi
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/bitnet.v11i2.12995

Abstract

The way public organizations operate has been profoundly altered by digital transformation communicate with the general population, especially by using social media is the principal channel of communication. In the impression, information quality, digital trust, and social media participation are significant elements that could affect how public institutions are perceived. This study aims to investigate how learners that are digital natives perceive public organizations in relation to social media engagement, digital trust, and information quality. Purposive sampling procedures were used to choose 250 undergraduate students from Muhammadiyah University Palangka Raya as respondents for this quantitative study with an explanatory design. A Likert scale-based the data was collected via a questionnaire, and it was analyzed using Partial Least Squares-based Structural Equation Modeling (SEM-PLS) utilizing SmartPLS software. According to the results, every construct satisfied the authenticity and dependability requirements. The model's structural evaluation revealed that 58.8% of the variation in Public Organization Image was simultaneously explained by Information Quality, Digital Trust, and Social Media Participation. After information quality along with social networking engagement, digital confidence has the greatest positive and substantial impact on public organization image, according to hypothesis testing. Furthermore, the predictive relevance value demonstrates the model's strong forecasting powers. These results demonstrate that, In the era of the digital shift, the main elements influencing how public institutions are seen are digital trust and information quality. This study offers practical implications for public organizations in developing successful digital communication strategies to improve organizational image and public trust, in addition to theoretical contributions to the body of literature on public organization digital communication.