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All Journal Journal of Management and Social Sciences Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Yuniarti Ma’nawiyah
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Computer Science & IT Decision Sciences, Operations Research & Management Social Sciences Transportation

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Analisis Kualitas Kemasan, Persepsi Harga Dan Citra Merek Terhadap Loyalitas Konsumen Pada Biskuit Oreo : Studi Kasus Di Toko Sarimulya Limbangan Wetan Hanifah Mahry; Yuniarti Ma’nawiyah; Andi Yulianto; Ari Kristiana; Azizah Indriyani
Journal of Management and Social Sciences Vol. 2 No. 4 (2023): November : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i4.1046

Abstract

A business actor to maintain its extension in order to enter and attract customers by creating good relationships with customers. Creating a good relationship is the goal of business actors to have loyal customers. The purpose of this study is to examine the effect of packaging quality, price perception and brand image on consumer loyalty of Oreo biscuits. This research includes quantitative research. The population of this study is visitors from May 2023 as many as 564 buyers. The sampling technique used in this study was the Slovin formula with a margin of error of 10% obtained by 85 respondents. The data analysis techniques used are instrument tests, classical assumption tests, multiple regression analysis, and hypothesis testing. The results of this study show that packaging quality has a positive and significant effect on consumer loyalty, price perception has a positive and significant effect on consumer loyalty, brand image has a positive and significant effect on consumer loyalty. Packaging quality, price perception, and brand image simultaneously have a positive and significant effect on consumer loyalty of Oreo products at the Sarimulya Limbangan store.
Pengaruh Literasi Keuangan Digital, Kepercayaan Konsumen dan Perilaku Risiko Keuangan terhadap Minat Bertransaksi Menggunakan QRIS di Era Digital: Studi Kasus pada Konsumen di Sarimulya Swalayan, Brebes Yuniarti Ma’nawiyah; Dwi Harini; Hendri Sucipto; Azizah Indriyani; Slamet Bambang Riono
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 4 No. 3 (2025): September : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v4i3.5321

Abstract

Although the Quick Response Code Indonesian Standard (QRIS) has been widely adopted across various retail sectors, its utilization at the local level remains suboptimal, as evidenced in Sarimulya Swalayan Brebes. This study aims to analyze the influence of digital financial literacy, consumer trust, and financial risk behavior on consumers’ interest in conducting transactions using QRIS in the digital era. The research employed a quantitative method with a survey approach involving 139 respondents who were customers of Sarimulya Swalayan. Data were collected using a Likert-scale questionnaire and analyzed through multiple linear regression with the assistance of statistical software. The findings reveal that digital financial literacy, consumer trust, and financial risk behavior each have a significant partial influence on the intention to transact using QRIS, while simultaneously, these three independent variables also significantly affect the dependent variable. The results emphasize that improving digital financial literacy helps consumers better understand the operational mechanisms, benefits, and security aspects of QRIS transactions, thereby reducing uncertainty and hesitation in its usage. Moreover, consumer trust in the system is confirmed as a key determinant in fostering willingness to adopt QRIS, as confidence in the reliability and safety of the service encourages greater acceptance of digital payments. In addition, financial risk behavior plays an essential role in guiding consumers to remain prudent, careful, and rational when utilizing QRIS-based payment services. Overall, this study highlights the importance of strengthening digital financial education, enhancing consumer trust, and managing financial risks as strategic measures to support the adoption and sustainability of QRIS, particularly in the context of local retail.
Co-Authors Andi Yulianto Ari Kristiana DWI HARINI Hanifah Mahry Hendri Sucipto Indriyani, Azizah Riono, Slamet Bambang