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Pelatihan Digitalisasi dan Pemasaran Dalam Mendukung Peluang dan Menghadapi Tantangan bagi UMKM Tiarapuspa; Firdayetti, Firdayetti; Dian Oktaviani; Ega Ayu Aprilia; Herliana Febrianti; Nisma Faturahmi
Empowerment: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2024): Januari 2024
Publisher : Pusat Riset Manajemen dan Publikasi Ilmiah Serta Pengembangan Sumber Daya Manusia Sinergi Cendikia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55983/empjcs.v3i1.411

Abstract

This training aims to analyze the application of marketing digitalization to Micro, Small and Medium Enterprises (MSMEs) run by housewives and identify the obstacles and challenges faced by MSMEs in implementing digital marketing. The research methodology uses an action research approach involving the PKK Seruni RT 017 in Mangunjaya Village, Bekasi Regency. The research steps include problem identification, action planning, action implementation, observation and reflection, as well as evaluation and planning for the next cycle. Data were obtained through interviews and observations of 10 respondents who were members of the PKK Seruni RT 017 group. The results showed that there was a significant increase in the application of marketing digitalization after the training. Most MSMEs that previously did not use social media or online platforms started using Instagram as a marketing platform. MSMEs are expected to receive advanced training regarding content creation and customer interaction management. Continuous support and assistance is also needed to assist MSMEs in implementing digital marketing strategies effectively. In addition, it is necessary to develop and implement management and promotion strategies that can overcome existing weaknesses. MSMEs also need to continue to maintain their strengths, such as product quality, competitive prices, and customer service.
The Effect of Environmental Social Governance, Market Capitalization, Dividend Payout Ratio, and Financial Performance on SRI KEHATI Stock Returns Lia Anggraeni; Diniati, Bintis Ti'anatud; Herliana Febrianti; Muhammad Asrori
Jurnal Manajemen dan Inovasi (MANOVA) Vol. 9 No. 1 (2026): January
Publisher : Management Department, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/manova.v9i1.2292

Abstract

Abstract Objective – This study aims to analyze the influence of Environmental Social Governance, market capitalization, and financial performance on stock returns of companies listed in the Sri Kehati Index for the period 2020–2024, both simultaneously and partially. Design / Methodology / Approach – The research method applied is a quantitative approach. The sample was selected using purposive sampling, and the study employed secondary data. Data analysis methods include descriptive statistical analysis, panel data regression testing, classical assumption testing, hypothesis testing, and the coefficient of determination test. Data analysis was conducted using Eviews 12. Findings – The results indicate that, simultaneously, Environmental Social Governance, market capitalization, Dividend Payout Ratio, and financial performance have a positive and significant effect on stock returns of companies listed in the Sri Kehati Index for the period 2020–2024. Partially, market capitalization has a positive and significant effect on stock returns of companies in the Sri Kehati Index for the same period. Meanwhile, Environmental Social Governance, Dividend Payout Ratio, and financial performance do not have a significant effect on stock returns when tested partially. Research limitation / implications – This study is limited to a sample of 10 companies in the Sri Kehati Index, a relatively short observation period, and restricted variables, thus not covering all factors that may affect stock returns. Practical implications – This research encourages investors to pay closer attention to market capitalization and sustainability aspects in making investment decisions in companies listed in the Sri Kehati Index. Furthermore, the findings can serve as a reference for company management to strengthen financial performance and consider sustainability practices to enhance attractiveness in the eyes of investors. Originality / Value – The originality of this research lies in the integration of Environmental Social Governance analysis with fundamental company indicators (market capitalization, Dividend Payout Ratio, and financial performance) within the context of companies listed in the Sri Kehati Index, using the most recent research period of 2020–2024. The capital market is a platform used for trading various types of securities such as stocks, bonds, and other financial instruments through licensed brokers. In its development, the capital market has shifted its orientation not only toward financial gains but also toward sustainable development aspects or the Sustainable Development Goals (SDGs) (Arifianti & Widianingsih, 2023). The SDGs represent global development goals established by the United Nations, consisting of 17 objectives. Indonesia is among the countries committed to implementing the SDGs, as stated in Presidential Regulation No. 59 of 2017 concerning the Implementation and Achievement of the Sustainable Development Goals. Based on SDGs Score data, Indonesia recorded a score of 68.44 in 2020. This figure increased to 68.95 in 2021, then rose to 69.24 in 2022, and further to 69.43 in 2023. However, in 2024, Indonesia’s SDGs score slightly declined to 68.70.