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All Journal Literasi Bahasa dan Sastra Jurnal
Hasibuan, Hotna Ria
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Arts Humanities Languange, Linguistic, Communication & Media

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The Transformation Mandailing Community Traditions in the Context of Endogamous Marriages within a Single Clan Zahra, Naila; Hasibuan, Hotna Ria; Kholijah, Nita; Ginting, Dea Veronika Br; Arianto, Tomi
Literasi Bahasa dan Sastra Jurnal Vol. 1 No. 2 (2024): LIBAS Vol. 1 No.2 September 2024
Publisher : Yayasan Tri Edukasi Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63462/xc4pr418

Abstract

This study analyzes the transformation of mandailing community traditions in endogamous marriages within a single clan using everettrogers’(19625)difusion of innovation theory.Cultural changes occur as traditions adapt to moderzation and shifting social values.Using a descriptive qualitative approach,data were collected through virtual interviews with parents,community leaders,and local residents.The findings show that the tranformation of endogamous marriage traditions follows Rogers five stages of innovation adoption: awareness, interest, evaluation, experimentation, and acceptance. While traditional values persist, reinterpretations emerge due to religious, social, and urban influences. This study highlights how traditions evolve while maintaining cultural identity in changing social systems.
Co-Authors Arianto, Tomi Ginting, Dea Veronika Br Kholijah, Nita Zahra, Naila