The Transformation Mandailing Community Traditions in the Context of Endogamous Marriages within a Single Clan

Zahra, Naila
Hasibuan, Hotna Ria
Kholijah, Nita
Ginting, Dea Veronika Br
Arianto, Tomi

Literasi Bahasa dan Sastra Jurnal
Vol. 1 No. 2 (2024): LIBAS Vol. 1 No.2 September 2024

This study analyzes the transformation of mandailing community traditions in endogamous marriages within a single clan using everettrogers’(19625)difusion of innovation theory.Cultural changes occur as traditions adapt to moderzation and shifting social values.Using a descriptive qualitative approach,data were collected through virtual interviews with parents,community leaders,and local residents.The findings show that the tranformation of endogamous marriage traditions follows Rogers five stages of innovation adoption: awareness, interest, evaluation, experimentation, and acceptance. While traditional values persist, reinterpretations emerge due to religious, social, and urban influences. This study highlights how traditions evolve while maintaining cultural identity in changing social systems.