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p-Index From 2021 - 2026
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All Journal Jurnal Pengabdian Mandiri International Journal of Entrepreneurship and Tourism
Effieta Alfi Wulandari
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Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Fast Food Simulacra: How MSMEs in Surakarta City Strategize Digitalization In Generation Z Consumption Patterns Arya Danendra Kurnia Dipraja; Diah Puspaningrum; Desita Wahyu Ningrum; Adnandya Muhammad Triwardana; Alief Putri Margiutami; Afifah Melani Putri; Bintang Fahreza; Arientyara Noegraheni; Erie Irawan Heryanto; Effieta Alfi Wulandari
International Journal of Entrepreneurship and Tourism Vol. 3 No. 1 (2025): IJENT sesion 5th 2025
Publisher : Tourism Department, State Polytechnic of Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57203/ijent.v3i1.2025.1-11

Abstract

Globalization drives digitalization in many economic sectors, including businesses; which influence fast food Micro, Small, and Medium Enterprises (MSMEs). The purpose of this research is to analyze the strategies these MSMEs develop, which includes analyzing supporting and inhibiting factor, as a response of Gen-Z changes in consumption pattern. This research uses qualitative method and social fact paradigm to describe how MSMEs adapt to technological developments. The result shows that in response of changes in consumption pattern, MSMEs subjects executing some strategies to support their enterprise in digital era, using food delivery services, social media marketing, and digital training. The lack of technology literacy and human resources becomes the inhibiting factors since enterprises are managed independently by the owner, making digital promotion difficult. This research contributes to society, especially to fast food   entrepreneurs in terms of understanding digital businesses. The input of this research also contributes for government to strengthen collaboration between digital platform and also provides relevant training to support MSMEs transformation in digital era.
PENINGKATAN INTERAKSI SOSIAL MELALUI PELATIHAN SABLON UNTUK ODMK DI KOMUNITAS GRIYA SCHIZOFREN, SURAKARTA Triana Rahmawati; Ahmad Zuber; Theofilus Apolinaris Suryadinata; Aris Arif Mundayat; Rezza Dian Akbar; Fitri Ayu Handayani; Effieta Alfi Wulandari
JURNAL PENGABDIAN MANDIRI Vol. 5 No. 1 (2026): Januari 2026
Publisher : Bajang Institute

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Abstract

This community service program aims to improve social interaction of People with Mental Health Problems (ODMK) through sublimation screen printing training at the Griya Schizofren Community, Surakarta. Negative stigma towards ODMK causes social isolation and limited access to productive economy. The method used is participatory training with an inclusive approach involving 20 residents of Griya PMI. The results showed a significant increase in participants' social interactions, with more than 50% of residents showing improvements in communication and self-confidence. Participants were able to produce merchandise such as mugs, shirts, and tote bags marketed through the Solvenesia brand. This activity also succeeded in unraveling stigma through social media campaigns and collaboration with various parties. This program contributes to the achievement of SDGs points 3 (Good Health and Well-being), 4 (Quality Education), 8 (Decent Work and Economic Growth), and 10 (Reduced Inequalities). Program sustainability is supported by a funding system through dawn donations and happiness contributors.
Co-Authors Adnandya Muhammad Triwardana Afifah Melani Putri Ahmad Zuber Alief Putri Margiutami Arientyara Noegraheni Aris Arif Mundayat Arya Danendra Kurnia Dipraja Bintang Fahreza Desita Wahyu Ningrum Erie Irawan Heryanto Fitri Ayu Handayani Puspaningrum, Diah Rezza Dian Akbar Theofilus Apolinaris Suryadinata Triana Rahmawati