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All Journal BERNAS: Jurnal Pengabdian Kepada Masyarakat International Journal of Entrepreneurship and Tourism
Effieta Alfi Wulandari
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Dentistry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Fast Food Simulacra: How MSMEs in Surakarta City Strategize Digitalization In Generation Z Consumption Patterns Arya Danendra Kurnia Dipraja; Diah Puspaningrum; Desita Wahyu Ningrum; Adnandya Muhammad Triwardana; Alief Putri Margiutami; Afifah Melani Putri; Bintang Fahreza; Arientyara Noegraheni; Erie Irawan Heryanto; Effieta Alfi Wulandari
International Journal of Entrepreneurship and Tourism Vol. 3 No. 1 (2025): IJENT sesion 5th 2025
Publisher : Tourism Department, State Polytechnic of Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57203/ijent.v3i1.2025.1-11

Abstract

Globalization drives digitalization in many economic sectors, including businesses; which influence fast food Micro, Small, and Medium Enterprises (MSMEs). The purpose of this research is to analyze the strategies these MSMEs develop, which includes analyzing supporting and inhibiting factor, as a response of Gen-Z changes in consumption pattern. This research uses qualitative method and social fact paradigm to describe how MSMEs adapt to technological developments. The result shows that in response of changes in consumption pattern, MSMEs subjects executing some strategies to support their enterprise in digital era, using food delivery services, social media marketing, and digital training. The lack of technology literacy and human resources becomes the inhibiting factors since enterprises are managed independently by the owner, making digital promotion difficult. This research contributes to society, especially to fast food   entrepreneurs in terms of understanding digital businesses. The input of this research also contributes for government to strengthen collaboration between digital platform and also provides relevant training to support MSMEs transformation in digital era.
Pelatihan Sablon sebagai Media Pemberdayaan ODMK untuk Meningkatkan Keterampilan, Partisipasi Sosial dan Mengurangi Stigma Masyarakat Rahmawati, Triana; Ahmad Zuber; Theofilus Apolinaris Suyadinata; Aris Arif Mundayat; Rezza Dian Akbar; Fitri Ayu Handayani; Effieta Alfi Wulandari
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 2 (2026)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v7i2.17532

Abstract

Orang dengan gangguan jiwa (ODMK) sering mengalami stigma negatif yang menyebabkan isolasi sosial dan menurunnya kepercayaan diri. Penelitian ini menunjukkan efektivitas pelatihan sablon sebagai media pemberdayaan ODMK di Griya Peduli dan Bahagia PMI Kota Surakarta. Menggunakan pendekatan kualitatif dengan wawancara mendalam kepada 2 informan utama dan pengamatan langsung, data dianalisis menggunakan teori pemberdayaan Freire dan pendekatan pengembangan masyarakat. Hasil menunjukkan pelatihan sablon berhasil meningkatkan kepercayaan diri dan partisipasi peserta sosial. Terjadi peningkatan signifikan dalam interaksi sosial, dari yang awalnya tertutup menjadi aktif berkomunikasi. Stigma berkurang melalui apresiasi karya dan kolaborasi dengan mahasiswa serta komunitas eksternal. Pelatihan juga menciptakan peluang ekonomi melalui brand Solvnesia yang menghasilkan merchandise dan pendapatan donasi untuk Griya. Kesimpulannya, pelatihan keterampilan berbasis apresiasi karya merupakan strategi efektif untuk pemberdayaan ODMK sekaligus mengubah persepsi masyarakat terhadap kemampuan dan potensi produktif mereka dalam kontribusi ekonomi sosial.
Co-Authors Adnandya Muhammad Triwardana Afifah Melani Putri Ahmad Zuber Alief Putri Margiutami Arientyara Noegraheni Aris Arif Mundayat Arya Danendra Kurnia Dipraja Bintang Fahreza Desita Wahyu Ningrum Erie Irawan Heryanto Fitri Ayu Handayani Puspaningrum, Diah Rezza Dian Akbar Theofilus Apolinaris Suyadinata Triana Rahmawati