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All Journal Jurnal Buana Kata: Pendidikan, Bahasa, dan Ilmu Komunikasi
Indrianita, Nadira
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Religion Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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THE FLUENCE OF SHOPEE’S DOUBLE DATE DISCOUNTS ON THE CONSUMPTIVE BEHAVIOUR OF COMMUNICATION SCIENCE STUDENTS AT UNIVERSITY SRIWIJAYA, CLASS OF 2023 Indrianita, Nadira; Zahra, Syarifah; Razaq, Abdur; Nugraha, Muhamad Yudistira
Jurnal Buana Kata: Pendidikan, Bahasa, dan Ilmu Komunikasi Vol. 2 No. 2 (2025): Jurnal Buana Kata: Pendidikan, Bahasa, dan Ilmu Komunikasi
Publisher : Laboratorium Pembelajaran Bahasa, FKIP Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/buanakata.v2i2.554

Abstract

This research aims to analyze the effect of Shopee's "Double Date" discount on the consumer behavior of students of the Communication Science Study Program at Sriwijaya University class of 2023. In the digital era, discount-based promotions are increasingly popular among consumers, especially among students with limited purchasing power. The research method used is a quantitative survey with data collection through questionnaires distributed to 50 students. Data analysis is carried out using a simple linear regression technique to see the relationship between the effect of Shopee discounts and consumptive behavior. Research results show that the "Double Date" discount has a positive and significant influence on students' purchasing decisions, with the main influencing factors being the motivation to get goods at a lower price and social influence from peers. This finding is expected to provide insight for e-commerce platforms and academics in understanding the trend of consumption behavior of the young generation in the digital era.
EFEKTIVITAS MEDIA SOSIAL INSTAGRAM DISKOMINFO PALEMBANG SEBAGAI SALURAN INFORMASI PEMERINTAH KOTA Indrianita, Nadira; Razzaq, Abdul; Hati, Putri Citra
Jurnal Buana Kata: Pendidikan, Bahasa, dan Ilmu Komunikasi Vol. 2 No. 4 (2025): Jurnal Buana Kata: Pendidikan, Bahasa, dan Ilmu Komunikasi
Publisher : Laboratorium Pembelajaran Bahasa, FKIP Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/buanakata.v2i4.1356

Abstract

Sejak pergantian abad, kemajuan teknologi seluler telah mendorong interaksi daring, termasuk dalam pemerintahan. Di Indonesia, media sosial menjadi inovasi penting dalam tata kelola pemerintahan karena memungkinkan partisipasi publik secara langsung. Penelitian ini mengevaluasi efektivitas penggunaan Instagram oleh Diskominfo Kota Palembang dalam meningkatkan pelayanan publik, dengan metode kualitatif melalui studi literatur. Data diambil dari unggahan Instagram dan situs resmi, dianalisis menggunakan teori efektivitas organisasi Gibson, Ivancevich, dan Donnelly. Hasilnya, meskipun konten telah diproduksi secara rutin dan informasi publik tersampaikan dengan lebih transparan, interaksi dan keterlibatan masyarakat masih perlu ditingkatkan. Diperlukan strategi yang lebih baik untuk mengoptimalkan peran media sosial dalam mendukung pelayanan publik dan tata kelola pemerintahan. Since the turn of the century, advances in mobile technology have driven bold interactions, including in government. In Indonesia, social media has become an important innovation in government governance because it allows direct public participation. This research is the effectiveness of the use of Instagram by the Palembang City Diskominfo in improving public services, using qualitative methods through literature studies. Data was taken from Instagram posts and official websites, analyzed using Gibson, Ivancevich, and Donnelly's organizational effectiveness theory. As a result, even though content has been produced regularly and public information is conveyed more transparently, public engagement and interaction still needs to be improved. A better strategy is needed to optimize the role of social media in supporting public services and government governance.
Co-Authors Abdul Razzaq Hati, Putri Citra Nugraha, Muhamad Yudistira Razaq, Abdur ZAHRA, SYARIFAH