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All Journal Jurnal Pengabdian kepada Masyarakat Economic Reviews Journal
Agus Ariffianto, Moch
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Branding dan Digital Marketing dalam Optimalisasi Laba dan Financial Sustainability UMKM Septiawati, Rohma; Wibowo, Rivan; Apriani Sujaya, Fista; Maemunah, Mumun; Agus Ariffianto, Moch; Husenudin, Abdul
Economic Reviews Journal Vol. 5 No. 1 (2026): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v5i1.1116

Abstract

This study aims to analyze the role of branding and digital marketing in optimizing profit and financial sustainability of Jamu Bu Bekti MSME in Karawang. This research uses a qualitative approach with observation and interview methods with the business owner. The results show that branding builds business identity and consumer trust, leading to increased sales. Digital marketing expands market reach and enhances customer engagement, thereby increasing revenue. The combination of both contributes to profit growth that supports the long-term financial sustainability of MSMEs. Therefore, branding and digital marketing are important factors in strengthening MSME competitiveness in the digital era.
STRATEGI BRANDING DAN PENCATATAN KEUANGAN SEDERHANA UNTUK MENINGKATKAN DAYA SAING UMKM DESA CINTAWARGI Septiawati, Rohma; Puspitasari, Meliana; Maemunah, Mumun; Savitri, Citra; Agus Ariffianto, Moch; Wibowo, Rivan
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 12 (2026): Mei 2026
Publisher : Bajang Institute

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Abstract

This community service program aims to improve the competitiveness of MSMEs in Cintawargi Village through the implementation of appropriate branding strategies and simple financial record-keeping. The background of this study stems from the phenomenon of low branding literacy and the limited awareness among MSME actors regarding the importance of simple bookkeeping as a basis for business decision-making. The implementation method involved mentoring, training, and direct application with partner MSMEs. The results of the study show an improvement in understanding of digital branding, the implementation of simple record-keeping, and improvements in financial management that support competitiveness. The recommendations emphasize the importance of continuous support from local government and academics in assisting MSMEs
Co-Authors Apriani Sujaya, Fista Astriani, Devi Husenudin, Abdul Lilis Lasmini Meliana Puspitasari Mumun Maemunah Puspitasari, Meliana Rahayu, Septiana Rohma Septiawati, Rohma Savitri, Citra Septiawati, Rohma Wibowo, Rivan