Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Economic Reviews Journal
Agus Ariffianto, Moch
Unknown Affiliation
Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Branding dan Digital Marketing dalam Optimalisasi Laba dan Financial Sustainability UMKM Septiawati, Rohma; Wibowo, Rivan; Apriani Sujaya, Fista; Maemunah, Mumun; Agus Ariffianto, Moch; Husenudin, Abdul
Economic Reviews Journal Vol. 5 No. 1 (2026): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v5i1.1116

Abstract

This study aims to analyze the role of branding and digital marketing in optimizing profit and financial sustainability of Jamu Bu Bekti MSME in Karawang. This research uses a qualitative approach with observation and interview methods with the business owner. The results show that branding builds business identity and consumer trust, leading to increased sales. Digital marketing expands market reach and enhances customer engagement, thereby increasing revenue. The combination of both contributes to profit growth that supports the long-term financial sustainability of MSMEs. Therefore, branding and digital marketing are important factors in strengthening MSME competitiveness in the digital era.
Co-Authors Apriani Sujaya, Fista Astriani, Devi Husenudin, Abdul Lilis Lasmini Meliana Puspitasari Mumun Maemunah Rahayu, Septiana Rohma Septiawati, Rohma Septiawati, Rohma Wibowo, Rivan