Muhammad Al Hafis
Unknown Affiliation

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

THE EFFECT OF ENTREPRENEURIAL ORIENTATION ON SOCIAL MEDIA MARKETING ADOPTION AND MSME PERFORMANCE: THE MODERATING ROLE OF INNOVATION ABILITY Muhammad Al Hafis; Naufal Bachri; Mohd. Heikal; Ikramuddin; Adnan; Heriyana
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 5 (2025): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i5.4404

Abstract

This study aims to examine the influence of entrepreneurial orientation on the adoption of social media marketing and the performance of MSMEs: the moderating role of innovation capability. This study was conducted on 120 MSMEs in North Aceh Regency, and data collection was carried out through questionnaires distributed through Google Forms. The data analysis tool used Structural Equation Modeling (SEM) operated with Amos. The results of the study found that entrepreneurial orientation significantly influenced the adoption of social media marketing and the performance of MSMEs. The adoption of social media marketing and innovation capability also significantly improved the performance of MSMEs. And in testing the mediation effect of social media marketing adoption significantly mediated the influence of customer value on customer loyalty. Furthermore, in testing the moderation effect, innovation capability significantly moderated the influence of social media marketing adoption on MSME performance. The results of this study are expected to provide important contributions for stakeholders in formulating MSME business marketing policies and strategies in the future
ANALISIS NILAI-NILAI PANCASILA PADA TRADISI LAMPU COLOK DI KECAMATAN BANTAN Muhammad Al hafis; Sri Erlinda; Haryono
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 02, Juni 2026 Produce
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.53350

Abstract

Pancasila values embodied in this tradition remain limited. Therefore, this study aims to analyze the Pancasila values reflected in the implementation of the Lampu Colok tradition in Bantan District, Bengkalis Regency, Riau Province. This research employed a qualitative descriptive approach. Data were collected through observation, in-depth interviews, and documentation involving government leaders, traditional leaders, religious leaders, community leaders, and youth as informants. Data were analyzed using the interactive model of Miles and Huberman, while data validity was ensured through triangulation.The results indicate that the Lampu Colok tradition reflects all five principles of Pancasila. The value of Belief in One Supreme God is reflected in the tradition’s origin as a means of illuminating religious activities, its implementation on the 27th night of Ramadan associated with Laylat al-Qadr, and mosque-shaped designs as religious symbols. The value of Just and Civilized Humanity is manifested through voluntary participation, social solidarity, and tolerance toward the involvement of non-Muslim communities. The value of the Unity of Indonesia is demonstrated through mutual cooperation and collective participation throughout all stages of the tradition. The value of Democracy Guided by the Inner Wisdom in Deliberation/Representation is reflected in decision-making through deliberation and the involvement of various community representatives. The value of Social Justice for All Indonesians is embodied in a flexible funding system that enables participation from all social groups. This study concludes that the Lampu Colok tradition functions not only as a cultural activity but also as a medium for internalizing Pancasila values within community life.