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All Journal Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Multidisiplin Edukasi
Amanatus Sholehah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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ANALISIS STRATEGI INOVATIF UNTUK MENARIK MINAT GENERASI Z DALAM PRODUKSI BATIK MELALUI PENDEKATAN ERA DIGITAL Fadali Rahman; Rani Nur Fitrianti; Arikatul Faradies; Amanatus Sholehah; Ach Mahfudz
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 11 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi November 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i11.1272

Abstract

The Indonesian batik industry faces significant challenges in attracting Generation Z, who tend to prefer modern, digital-based fashion products. To overcome this challenge, an innovative marketing strategy is needed by leveraging digital technologies such as augmented reality (AR), virtual reality (VR), and product personalization through digital platforms. This study analyzes how the application of digital technology can enhance the engagement of young consumers in shopping for batik. The results show that the use of AR and VR can create a more immersive and interactive shopping experience, while product personalization through digital platforms increases consumer satisfaction. By integrating these elements into marketing strategies, batik can be positioned as a fashion product relevant to Generation Z's lifestyle and have global appeal.
The Influence of Green Ambidexterity Innovation, Strategic Stakeholder Alliance, and Green HRM Practices on Sustainable Green Competitive Advantage and Sustainable Business Performance of SMEs Zainurrafiqi Zainurrafiqi; Isnain Bustaram; Istianah Asas; Moh. Redy; Ummi Wahyuni; Arikatul Faradies; Amanatus Sholehah
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 4 No. 2 (2026): April: JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v4i2.3781

Abstract

This study investigates the influence of Green Ambidexterity Innovation (GAI), Strategic Stakeholder Alliance (SSA), and Green Human Resource Management Practices (GHRMP) on Sustainable Green Competitive Advantage (SGCA) and Sustainable Business Performance (SBP) in Small and Medium Enterprises (SMEs) in Pamekasan, Indonesia. With increasing global competition and the need for environmentally sustainable practices, SMEs face the challenge of balancing innovation, stakeholder collaboration, and environmental responsibility. Using a mixed-method approach, this research employs both quantitative surveys of 100 SME managers and qualitative interviews to gather comprehensive data. Quantitative data analysis is conducted through WarpPLS 7.0, focusing on both the inner and outer models of the relationships among variables. Findings indicate that Green HRM Practices significantly positively impact SGCA, while Green Ambidexterity Innovation and Strategic Stakeholder Alliances demonstrate weaker or insignificant effects on SGCA. Moreover, SGCA does not significantly influence SBP. These results suggest that while Green HRM Practices can enhance competitive advantage, a more nuanced approach may be required for SMEs to fully leverage innovation and stakeholder collaboration for long-term sustainable business performance. This research contributes to the growing body of knowledge on green strategies in SMEs, offering practical recommendations for business leaders to integrate sustainability into their operational strategies. The study aligns with Sustainable Development Goals (SDG) 8, 9, 12, and 13, aiming for responsible production and climate action.
Co-Authors Ach Mahfudz Arikatul Faradies Bustaram, Isnain Istianah Asas Moh. Redy Rahman, Fadali Rani Nur Fitrianti Ummi Wahyuni Zainurrafiqi Zainurrafiqi