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All Journal Jurnal Al-Iqtishad Jurnal Ekonomi dan Bisnis Islam PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING
Zahirah, Qonitah Rifda
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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GLOBAL TRENDS AND KNOWLEDGE STRUCTURES IN HALAL TOURISM RESEARCH: INSIGHTS FROM BIBLIOMETRIC ANALYSIS Julina, Julina; Harahap, Nazruddin Safaat; Zahirah, Qonitah Rifda; Masrizal, Masrizal; Moi, Mohammed Rizki
Jurnal Ekonomi dan Bisnis Islam (Journal of Islamic Economics and Business) Vol. 11 No. 2 (2025): JULY - DECEMBER 2025
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jebis.v11i2.80850

Abstract

Halal tourism has grown into one of the fastest-growing sectors of the travel industry worldwide, driven by rising demand for Sharia-compliant services. However, practical challenges persist in the industry, such as inconsistent service implementation, uncertainties in operational costs, and ambiguous international standardization. Our research aims to examine halal tourism using published studies from 2020 to 2025 to provide a comprehensive basis for forming a coherent picture of its evolution. Our research examines halal tourism using published studies from 2020 to 2025 to provide a comprehensive overview of its development. In this quantitative study, we utilized a bibliometric analysis approach. We retrieved data from the Scopus database and analyzed them using the Biblioshiny R module to explore publication trends, citation patterns, influential authors, journals, institutions, and country contributions. We also applied a keyword co-occurrence analysis to map the main intellectual and thematic patterns in halal tourism research. The findings demonstrate that Indonesia and Malaysia dominate both publication output and institutional productivity. We found that the Journal of Islamic Marketing is the most frequently cited journal in halal tourism research. The thematic mapping analysis highlights four principal clusters: Muslim consumer behavior and intention; service quality and competitiveness; sustainability and innovation; and governance and certification issues. This study contributes to  our integrative understanding of halal tourism scholarship by providing a comprehensive synthesis of performance indicators and thematic evolution. Our findings reveal emerging directions such as  digital transformation, halal lifestyle, and international collaboration, each of which is expected to guide future research efforts among scholars, practitioners, and policymakers.
HOW ECONOMIC DYNAMICS INFLUENCE POVERTY: THE MODERATING POWER OF THE HUMAN DEVELOPMENT INDEX Zahirah, Qonitah Rifda; Wibowo, Muhammad Ghafur; Musthofa, Muhammad Wakhid; Julina, Julina
Jurnal Al-Iqtishad Vol 21, No 1 (2025): June 2025
Publisher : Economic and Science Faculty of Islamic State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jiq.v21i1.38035

Abstract

This study explores how economic dynamics shape poverty levels in Indonesia, with a particular focus on the moderating influence of the Human Development Index (HDI). Utilizing a quantitative approach, data were gathered from 34 provinces across Indonesia over the period 2020–2024. Key variables examined include the open unemployment rate, Gross Regional Domestic Product (GRDP), population size, and regional minimum wage, while HDI functions as a moderating factor. The analysis employed multiple linear regression via the Generalized Least Square (GLS) method, followed by Moderated Regression Analysis (MRA) using EViews 12 software. By integrating panel data techniques and interaction effect assessments, the study reveals that both unemployment and population size significantly and negatively impact poverty reduction. In contrast, GRDP shows no statistically significant direct effect. The regional minimum wage demonstrates a significant influence, though its direction varies based on model specifications. Notably, HDI emerges as a powerful factor that not only significantly reduces poverty but also amplifies the negative impact of population size on poverty levels. However, its moderating role on other economic variables remains statistically insignificant. These insights underscore the intricate nature of poverty in Indonesia and emphasize the critical need for inclusive, human-centered development policies to drive meaningful and sustainable poverty alleviation.
Beyond The Algorithm: The Mediating Role of Perceived Value in Driving Customer Loyalty Julina, Julina; Nurlasera, Nurlasera; Miftah, Desrir; Zahirah, Qonitah Rifda
International Conference on Business Management and Accounting Vol 4 No 1 (2025): Proceeding of International Conference on Business Management and Accounting
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/icobima.v4i1.5300

Abstract

In the era of rapid digital commerce, understanding the factors that drive customer loyalty in online shopping is crucial for retailers seeking to maintain a competitive advantage. This study examines the impact of Product Recommendation Relevance, Content and Promotion Personalization, and Adaptive Navigation Ease on Perceived Value and Customer Loyalty, considering both direct and indirect effects through perceived value. Data from 162 respondents were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that Product Recommendation Relevance significantly influences Perceived Value and has a significant indirect effect on loyalty, though its direct effect on loyalty is not significant. In contrast, Content and Promotion Personalization does not significantly affect either perceived value or loyalty, directly or indirectly. Adaptive Navigation Ease has a significant positive effect on both Perceived Value and Customer Loyalty, and also exhibits a significant indirect effect on loyalty through perceived value. Moreover, Perceived Value plays a strong mediating role, significantly influencing customer loyalty. These findings highlight that improving navigation ease and delivering relevant product recommendations are key strategies to enhance perceived value and foster customer loyalty. From a managerial perspective, online retailers should prioritize optimizing website or app navigation and curating product recommendations, while personalization efforts should be carefully aligned with consumer preferences to effectively impact loyalty.
Optimizing Digital Platform Marketing Strategies: Analysis of Impuls Purchase Behavior in Live Streaming Commerce on Gen Z In Pekanbaru, Indonesia Eravia, Diana; Lahamid, Qomariah; Zulhaida, Zulhaida; Zahirah, Qonitah Rifda
International Conference on Business Management and Accounting Vol 4 No 1 (2025): Proceeding of International Conference on Business Management and Accounting
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/icobima.v4i1.5463

Abstract

This study aims to analyze the effectiveness of live streaming commerce marketing strategies in encouraging spontaneous purchases among Generation Z in Pekanbaru, Indonesia. Using a quantitative approach through Structural Equation Modeling (SEM)-PLS on 124 respondents, the study tested the influence of real-time interactivity, host credibility, and entertainment atmosphere on impulsive purchase intent through customer engagement as a mediating variable. The results revealed that host credibility significantly affected customer engagement (β = 0.294, p = 0.021), while real-time interactivity and entertainment atmosphere showed no significant direct influence. Customer engagement showed a strong positive influence on impulse purchase intent (β = 0.758, p = 0.000) and mediated a full relationship between host credibility and impulse purchase. This model explains a 56.6% variation in impulsive buying intent (R² adjusted = 0.566). These findings suggest that a successful live streaming commerce strategy should prioritize building host credibility and increasing customer engagement over just entertainment features or interactive functionality. The research provides practical implications for digital marketers to optimize their live streaming commerce strategies with a focus on developing authentic hosts and meaningful customer engagement initiatives, particularly in targeting the Gen Z demographic in emerging markets like Indonesia. Keywords: Digital Marketing, Live Streaming Commerce, Impulse Purchases, Customer Engagement, Host Credibility, Generation Z
HOW ECONOMIC DYNAMICS INFLUENCE POVERTY: THE MODERATING POWER OF THE HUMAN DEVELOPMENT INDEX Zahirah, Qonitah Rifda; Wibowo, Muhammad Ghafur; Musthofa, Muhammad Wakhid; Julina, Julina
Jurnal Al-Iqtishad Vol 21, No 1 (2025): June 2025
Publisher : Economic and Science Faculty of Islamic State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jiq.v21i1.37570

Abstract

This study explores how economic dynamics shape poverty levels in Indonesia, with a particular focus on the moderating influence of the Human Development Index (HDI). Utilizing a quantitative approach, data were gathered from 34 provinces across Indonesia over the period 2020–2024. Key variables examined include the open unemployment rate, Gross Regional Domestic Product (GRDP), population size, and regional minimum wage, while HDI functions as a moderating factor. The analysis employed multiple linear regression via the Generalized Least Square (GLS) method, followed by Moderated Regression Analysis (MRA) using EViews 12 software. By integrating panel data techniques and interaction effect assessments, the study reveals that both unemployment and population size significantly and negatively impact poverty reduction. In contrast, GRDP shows no statistically significant direct effect. The regional minimum wage demonstrates a significant influence, though its direction varies based on model specifications. Notably, HDI emerges as a powerful factor that not only significantly reduces poverty but also amplifies the negative impact of population size on poverty levels. However, its moderating role on other economic variables remains statistically insignificant. These insights underscore the intricate nature of poverty in Indonesia and emphasize the critical need for inclusive, human-centered development policies to drive meaningful and sustainable poverty alleviation.
Co-Authors Diana Eravia Julina Julina Miftah, Desrir Moi, Mohammed Rizki Muhammad Ghafur Wibowo, Muhammad Ghafur Muhammad Wakhid Musthofa Nazruddin Safaat H Nurlasera, Nurlasera Qomariah Lahamid Zulhaida, Zulhaida