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All Journal Communicatus: Jurnal Ilmu Komunikasi Aptisi Transactions on Technopreneurship (ATT) IJEFSD
Baxtishodovich, Sobirov Bobur
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Impact of Shopee Promotions on Spontaneous Buying in Pematangsiantar Julyanthry, Julyanthry; Suryati, Lili; Mamadiyarov, Zokir; Silalahi, Marto; Judijanto, Loso; Simanjuntak, Markus Doddy; Baxtishodovich, Sobirov Bobur
Aptisi Transactions On Technopreneurship (ATT) Vol 7 No 3 (2025): November
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v7i3.619

Abstract

This study aims to determine the impulse buying behavior influenced by the Shopee marketplace sales promotion in the Sibatu-batu Block 9 community, Sitalasari, Pematangsiantar city. This study uses a library research design and field research. The sample of this study was 38 people. The types of data used in this study are qualitative and quantitative data, while the data sources consist of primary data and secondary data. Data collection was carried out through interviews, questionnaires, and documentation. The analysis techniques used include normality tests, qualitative descriptive analysis, and quantitative descriptive analysis. The results of this study show that sales promotion is good and impulse buying is high, and there is a strong and positive relationship between the two variables. The findings also indicate that variations in impulse buying can be explained by sales promotion, and the hypothesis test confirms that H0 is rejected, meaning that sales promotion significantly affects impulse buying on the Shopee marketplace. Based on these findings, the study suggests that Shopee should consider re-adjusting the minimum purchase requirements to obtain shipping discounts, especially for areas outside Sumatra, in order to improve the effectiveness of sales promotion. Furthermore, to increase impulse buying, Shopee is advised to add time and quantity limits combined with tiered discounts.
Exposure to Information Through E-Commerce Media and Its Influence on Product Purchasing Decisions Arifin, Mochammad; Abadi, Totok Wahyu; Khakima, Yasnaul; Baxtishodovich, Sobirov Bobur; Anantanathorn , Anurat
Communicatus: Jurnal Ilmu komunikasi Vol. 9 No. 2. December (2025): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v9i2.50008

Abstract

Research purposes this is analyze and explain influence quality online transactions, trust, consumer behavior, information exposure, and e-commerce media to product purchase decision community in East Java. Research methods use approach quantitative with technique analysis path analysis of 205 respondents e-commerce platform users as sample. Research results show that influencing factors​ to product purchase decisions are e-commerce media (p = 0.001), information exposure (p = 0.009), and consumer behavior (p = 0.011). Temporary that, variable trust no influential direct to decision purchase (p = 0.785). Findings this show that experience users through e-commerce media, access digital information, and behavior consumer become factor main in the process of taking decision purchas.  Novelty study this lies in the findings that quality online transactions do not influential direct significant to decision purchase product and that risk online transactions instead own influence more big to interest buy, which emphasizes importance management risk in e-commerce practices. In addition, trust consumer play a role in a way no direct through complex and layered cognitive processes.​ Integration between​ behavior consumers and exposure information mediated by e-commerce media expands understanding about mechanism taking decision consumer through interaction various factor psychosocial and digital information . Implications strategic from study this recommend e-commerce companies for optimizing digital platforms, improving exposure information through communication interactive, and understanding behavior consumer data -based to improve effectiveness of communication strategies marketing in the digital economy era.
Proposed Business Strategy for Hoodjabie Wear Razali, Rashyida Amyra; Baxtishodovich, Sobirov Bobur
International Journal on Economics, Finance and Sustainable Development Vol. 4 No. 12 (2022): IJEFSD
Publisher : Research Parks Publishers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31149/ijefsd.v4i12.3787

Abstract

The changing lifestyle of Muslim ladies nowadays requires a kind of clothing that fits their active lifestyle, especially when traveling and going on a holiday. However, they must bring many clothes such as long-sleeved clothing and long scarves to suit their attire that complies with the Syariah. Hoodies are becoming a typical style for them due to their simplicity. Therefore, the new inventive dress for Muslim ladies is designed and named Hoodjabie Wear. This new attire is appropriate for Muslim ladies’ daily activities and traveling. I want to address the problem that the hijab will be out of place after a while. Therefore, I want to consider how we can provide women with the options they deserve – hijabs that they can wear easily and travel freely, securely, comfortably, and beautifully. When people travel, especially overseas, they tend to wear a hoodie because it is comfortable and gets cold when riding the plane. For women, specifically, those who wear hijabs, wearing a hoodie sometimes will crumple their hijab or scarf every time they use the hood over their head.
The Development of Theme Parks for Tourist Destinations : the Case of Escape Cameron Highlands, Malaysia Razali, Rashyida Amyra; Baxtishodovich, Sobirov Bobur
International Journal on Economics, Finance and Sustainable Development Vol. 4 No. 12 (2022): IJEFSD
Publisher : Research Parks Publishers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31149/ijefsd.v4i12.3788

Abstract

Theme parks are star actors in the tourist industry and play a unique and crucial role in driving tourism demand. Theme parks are the primary drivers of tourism to several destinations and integral components of the tourism product. In addition to a growing number of parks, competition in the market for theme parks is intensifying compared to other leisure activities. In many regions, however, the need for theme parks appears to be reaching saturation, and parks must accommodate increasingly demanding guests. This case study examines the development of new theme parks in Malaysia concerning the planning and implementation of tourism policies for Malaysia. Given the trends of a growing number of theme parks, environmental limits, and increasingly discerning consumer demand, it can be argued that they must optimize their operations to survive in this competitive market.
Co-Authors Anantanathorn , Anurat Judijanto, Loso Julyanthry, Julyanthry Khakima, Yasnaul Lili Suryati Mamadiyarov, Zokir Marto Silalahi Mochammad Arifin Razali, Rashyida Amyra SIMANJUNTAK, MARKUS DODDY Totok Wahyu Abadi