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All Journal QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT Al-Khidmah Jurnal Pengabdian Masyarakat JURNAL ECONOMINA Jurnal Pengabdian Sosial Motivasi: Jurnal Manajemen dan Bisnis
Erny Amriani Asmin
Universitas Djuanda, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Peran Citra Merek dan Brand Awareness dalam Meningkatkan Kepuasan Konsumen Produk Komestik Halal Di Kota Bogor Fanya Dina Angraini; Erny Amriani Asmin; Tini Kartini
MOTIVASI Vol. 10 No. 2 (2025): MOTIVASI: JURNAL MANAJEMEN DAN BISNIS
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/mti.v10i2.1121

Abstract

Purpose– This study aims to examine how brand image and brand awareness influence consumer satisfaction with halal cosmetic products in the city of Bogor. Design/methodology– The sort of research used is descriptive and associative studies with a quantitative technique. The records in this take a look at had been received from primary information thru questionnaires distributed to one hundred respondents who are purchasers of halal cosmetic merchandise in Bogor city. The sampling method used was purposive sampling, even as the information evaluation approach hired a couple of linear regression evaluation with the assist of SPSS version 25 software. Findings - Brand image has a positive and significant influence on customer satisfaction, and brand awareness also has a good and significant influence on buyer satisfaction, according to the results of the study concurrently, citra merek and emblem attention have a large impact on client pride with halal cosmetic merchandise in Bogor city. This indicates that a stronger citra merek and better brand awareness can improve consumer delight inside the halal cosmetics industry.
Implementasi Techno-Ecopreneurship Daur Ulang Limbah dalam Mencapai Business Sustainability UMKM di Bogor Selatan Yoyok Priyo Hutomo; Erny Amriani Asmin; Rachmat Gunawan; Awa; Fina Aprilia; Rizka Zulfaliani Putri
Qardhul Hasan: Media Pengabdian kepada Masyarakat Vol. 12 No. 1 (2026): Qardhul Hasan: Media Pengabdian kepada Masyarakat
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/qh.v12i1.22895

Abstract

Kelurahan Rancamaya, Kecamatan Bogor Selatan, Kota Bogor memiliki potensi besar dalam pengembangan ekonomi kreatif berbasis kerajinan daur ulang limbah. Produk UMKM yang dihasilkan sangat beragam, meliputi pengolahan kain perca, kertas, kardus, kaleng, plastik kemasan, botol plastik, hingga minyak jelantah yang dikelola melalui bank sampah Abhinaya. Namun, pelaku UMKM masih menghadapi kendala pada aspek produksi dan pemasaran. Kegiatan ini bertujuan memberdayakan kemitraan masyarakat melalui program PKM bagi UMKM daur ulang limbah di Rancamaya. Metode yang digunakan meliputi sosialisasi, seminar, pelatihan, penerapan teknologi, pendampingan, evaluasi, dan keberlanjutan program. Hasil kegiatan menunjukkan adanya solusi konkret, terutama melalui penerapan konsep techno-ecopreneurship. Penggunaan teknologi seperti mesin press, timbangan digital, mesin jahit, serta aplikasi keuangan Limbah Qita mampu meningkatkan kualitas dan kapasitas produksi. Selain itu, penerapan perhitungan HPP dan digital payment (QRIS, DANA) membuat transaksi lebih efisien. Dari sisi pemasaran, pemanfaatan media sosial dan marketplace memperluas jangkauan pasar. Optimalisasi strategi ini diharapkan dapat meningkatkan daya saing, pendapatan, serta keberlanjutan UMKM berbasis potensi lokal.
Pemberdayaan Digitalisasi UMKM sebagai Anggota Koperasi Desa Merah Putih dalam Meraih Keberhasilan Usaha Awa Awa; Tini Kartini; Didi Didi; Erny Amriani Asmin; Dwi Gemina; Yulianingsih Yulianingsih; Yoyok Priyo Hutomo
Al-Khidmah Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2025): MEI-AGUSTUS
Publisher : Institute for Research and Community Service (LPPM) of the Islamic University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/jak.v5i2.4610

Abstract

In an increasingly disruptive era, businesses have yet to keep pace with the level of competition, particularly in digitalization. Their businesses remain traditional and conventional, necessitating solutions to achieve the desired success. The purpose of this Community Service program is to empower the digitalization of micro, small and medium enterprises (MSMEs) as members of the Koperasi Desa Merah Putih (KDMP) in achieving business success, in Bojong Koneng Village, Babakan Madang District, Bogor Regency. The utilization of digital platforms includes: digital training/competency (Canva, CapCut); digital marketing for social media (TikTok, Instagram) and marketplaces (Shopee, Tokopedia); and digital finance (simple bookkeeping, the BukuWarung app, and digital payments using QRIS). This Community Service activity aims to address these challenges. Empowerment is carried out to increase the understanding of MSMEs as members of the KDMP in carrying out digitalization as well as practicing it using several digital platforms, so they can compete with other competitors in achieving business success. The activity method is carried out in several stages, namely: planning, socialization, workshop, technology implementation, mentoring and evaluation, and program sustainability. The results of this Community Service are characterized by the enthusiasm and ability of MSMEs in receiving materials and being able to practice utilizing digital platforms. This Community Service is very important, impactful, and beneficial for MSMEs, especially in Bojong Koneng village. This research can be used as a guide by academics, business actors, and stakeholders, and it is hoped that in the future research can be conducted in other fields and sectors.
Pendampingan Penguatan Identitas Merek untuk Meningkatkan Pengenalan Produk UMKM Tuti Kurnia; Chandra Ayu Pramestidewi; Erny Amriani Asmin; Aida Komalasari; Muhamad Riki Zulfikar; Siti Nurhasanah; Yadi Yadi
Jurnal Pengabdian Sosial Vol. 3 No. 12 (2026): Oktober
Publisher : PT. Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/fxen0s49

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) tidak cukup hanya mengandalkan kemampuan menghasilkan produk, tetapi juga memerlukan identitas usaha yang membedakannya dari usaha sejenis. Permasalahan ini ditemukan pada empat UMKM di Desa Cidahu, Kecamatan Cidahu, Kabupaten Sukabumi, yaitu UMKM Dodol, UMKM Keripik, UMKM Rengginang, dan UMKM Ulen Ketan, yang belum memiliki nama merek, logo, banner, maupun lokasi digital secara lengkap sehingga sulit dikenali oleh konsumen di luar relasi personal. Kegiatan pengabdian ini menerapkan pendekatan Participatory Action Research melalui tahap observasi, wawancara, perancangan identitas, penerapan pada media usaha, serta evaluasi, dengan bentuk pendampingan yang disesuaikan pada kebutuhan tiap mitra. Hasil kegiatan menunjukkan UMKM Dodol dan UMKM Keripik memperoleh nama merek, logo, banner, dan lokasi digital secara lengkap, UMKM Rengginang memperoleh banner dan lokasi digital dengan tetap menggunakan merek UMKM Dodol karena dikelola oleh pemilik yang sama, sedangkan UMKM Ulen Ketan memperoleh logo dan banner. Identitas usaha yang dihasilkan mempermudah pengenalan produk oleh masyarakat, meskipun belum seluruh mitra memperoleh elemen identitas secara utuh dalam satu periode kegiatan. Penguatan identitas usaha menjadi langkah awal strategis bagi UMKM berskala mikro sebelum menempuh pengembangan pemasaran yang lebih luas, sekaligus dapat menjadi rujukan praktik bagi kegiatan pendampingan identitas usaha yang sejenis.
Beyond Financial Accountability: Deconstructing Accountability through the Values of Tunjuk Ajar Melayu Resti Amelia Kholifah; Erny Amriani Asmin; Palahudin
JURNAL ECONOMINA Vol. 5 No. 10 (2026): JURNAL ECONOMINA, Oktober 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i10.4468

Abstract

This study deconstructs the dominant conception of modern accountability through a single ethical value, amanah, as articulated in Tunjuk Ajar Melayu by Tenas Effendy. Modern accountability is often operationalized through formal reporting, compliance, audit, and measurable performance, which can privilege external control and financial or administrative visibility over the moral, relational, and transcendental dimensions of responsibility. The study employs a postmodern paradigm and an interpretive qualitative approach, using Jacques Derrida’s deconstructive reading as its analytical lens. The primary source is the corpus of petuah, pantun, syair, and ungkapan concerning amanah within Tunjuk Ajar Melayu, complemented by scholarly literature on accountability, postmodernism, indigenous accounting, and Malay ethics. The analysis proceeds by tracing the internal structure of amanah itself, examining the binary oppositions embedded in dominant accountability discourse, and re- signifying accountability from within amanah’s own textual field. The findings show that amanah alone carries a transcendental dimension linking responsibility to faith and the Hereafter, a moral-personal dimension grounded in honesty and steadfastness, a social-relational dimension tied to marwah and communal trust, a custodial dimension concerning the safekeeping of what is entrusted, and a consequential-normative dimension in which betrayal of trust is understood to bring social and moral ruin. Together these dimensions extend accountability beyond formal compliance and financial measurement toward a substantive, moral, relational, and transcendental conception grounded entirely in one indigenous value. Rather than claiming a single universal form of Malay accountability, the study presents amanah, as articulated in Tunjuk Ajar Melayu, as a self-sufficient epistemic resource for rethinking accountability in accounting research.
Co-Authors Aida Komalasari Awa Awa Chandra Ayu Pramestidewi Dwi Gemina Fanya Dina Angraini Fe, Didi Fina Aprilia Muhamad Riki Zulfikar Palahudin Rachmat Gunawan Resti Amelia Kholifah Rizka Zulfaliani Putri Siti Nurhasanah Tini Kartini Tuti Kurnia Yadi Yadi Yoyok Priyo Hutomo Yulianingsih