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All Journal QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT Al-Khidmah Jurnal Pengabdian Masyarakat Motivasi: Jurnal Manajemen dan Bisnis
Erny Amriani Asmin
Universitas Djuanda, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Peran Citra Merek dan Brand Awareness dalam Meningkatkan Kepuasan Konsumen Produk Komestik Halal Di Kota Bogor Fanya Dina Angraini; Erny Amriani Asmin; Tini Kartini
MOTIVASI Vol. 10 No. 2 (2025): MOTIVASI: JURNAL MANAJEMEN DAN BISNIS
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/mti.v10i2.1121

Abstract

Purpose– This study aims to examine how brand image and brand awareness influence consumer satisfaction with halal cosmetic products in the city of Bogor. Design/methodology– The sort of research used is descriptive and associative studies with a quantitative technique. The records in this take a look at had been received from primary information thru questionnaires distributed to one hundred respondents who are purchasers of halal cosmetic merchandise in Bogor city. The sampling method used was purposive sampling, even as the information evaluation approach hired a couple of linear regression evaluation with the assist of SPSS version 25 software. Findings - Brand image has a positive and significant influence on customer satisfaction, and brand awareness also has a good and significant influence on buyer satisfaction, according to the results of the study concurrently, citra merek and emblem attention have a large impact on client pride with halal cosmetic merchandise in Bogor city. This indicates that a stronger citra merek and better brand awareness can improve consumer delight inside the halal cosmetics industry.
Implementasi Techno-Ecopreneurship Daur Ulang Limbah dalam Mencapai Business Sustainability UMKM di Bogor Selatan Yoyok Priyo Hutomo; Erny Amriani Asmin; Rachmat Gunawan; Awa; Fina Aprilia; Rizka Zulfaliani Putri
Qardhul Hasan: Media Pengabdian kepada Masyarakat Vol. 12 No. 1 (2026): Qardhul Hasan: Media Pengabdian kepada Masyarakat
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/qh.v12i1.22895

Abstract

Kelurahan Rancamaya, Kecamatan Bogor Selatan, Kota Bogor memiliki potensi besar dalam pengembangan ekonomi kreatif berbasis kerajinan daur ulang limbah. Produk UMKM yang dihasilkan sangat beragam, meliputi pengolahan kain perca, kertas, kardus, kaleng, plastik kemasan, botol plastik, hingga minyak jelantah yang dikelola melalui bank sampah Abhinaya. Namun, pelaku UMKM masih menghadapi kendala pada aspek produksi dan pemasaran. Kegiatan ini bertujuan memberdayakan kemitraan masyarakat melalui program PKM bagi UMKM daur ulang limbah di Rancamaya. Metode yang digunakan meliputi sosialisasi, seminar, pelatihan, penerapan teknologi, pendampingan, evaluasi, dan keberlanjutan program. Hasil kegiatan menunjukkan adanya solusi konkret, terutama melalui penerapan konsep techno-ecopreneurship. Penggunaan teknologi seperti mesin press, timbangan digital, mesin jahit, serta aplikasi keuangan Limbah Qita mampu meningkatkan kualitas dan kapasitas produksi. Selain itu, penerapan perhitungan HPP dan digital payment (QRIS, DANA) membuat transaksi lebih efisien. Dari sisi pemasaran, pemanfaatan media sosial dan marketplace memperluas jangkauan pasar. Optimalisasi strategi ini diharapkan dapat meningkatkan daya saing, pendapatan, serta keberlanjutan UMKM berbasis potensi lokal.
Pemberdayaan Digitalisasi UMKM sebagai Anggota Koperasi Desa Merah Putih dalam Meraih Keberhasilan Usaha Awa Awa; Tini Kartini; Didi Didi; Erny Amriani Asmin; Dwi Gemina; Yulianingsih Yulianingsih; Yoyok Priyo Hutomo
Al-Khidmah Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2025): MEI-AGUSTUS
Publisher : Institute for Research and Community Service (LPPM) of the Islamic University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/jak.v5i2.4610

Abstract

In an increasingly disruptive era, businesses have yet to keep pace with the level of competition, particularly in digitalization. Their businesses remain traditional and conventional, necessitating solutions to achieve the desired success. The purpose of this Community Service program is to empower the digitalization of micro, small and medium enterprises (MSMEs) as members of the Koperasi Desa Merah Putih (KDMP) in achieving business success, in Bojong Koneng Village, Babakan Madang District, Bogor Regency. The utilization of digital platforms includes: digital training/competency (Canva, CapCut); digital marketing for social media (TikTok, Instagram) and marketplaces (Shopee, Tokopedia); and digital finance (simple bookkeeping, the BukuWarung app, and digital payments using QRIS). This Community Service activity aims to address these challenges. Empowerment is carried out to increase the understanding of MSMEs as members of the KDMP in carrying out digitalization as well as practicing it using several digital platforms, so they can compete with other competitors in achieving business success. The activity method is carried out in several stages, namely: planning, socialization, workshop, technology implementation, mentoring and evaluation, and program sustainability. The results of this Community Service are characterized by the enthusiasm and ability of MSMEs in receiving materials and being able to practice utilizing digital platforms. This Community Service is very important, impactful, and beneficial for MSMEs, especially in Bojong Koneng village. This research can be used as a guide by academics, business actors, and stakeholders, and it is hoped that in the future research can be conducted in other fields and sectors.
Co-Authors Awa Awa Awa Didi Didi Dwi Gemina Fanya Dina Angraini Fina Aprilia Rachmat Gunawan Rizka Zulfaliani Putri Tini Kartini Yoyok Priyo Hutomo Yulianingsih