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Gender Communication Strategies for Women’s Empowerment: Evidence from Community Programs in Indonesia Elis Yulianti; Harys Kristanto; Hilda Sri Rahayu; Yolandita Angga Reza; Wahyu Kurniawan
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 2 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i2.4985

Abstract

This research examines the importance of gender communication within the Program for Enhancing the Role of Women toward Healthy and Prosperous Families (P2WKSS) in Karangsatu Village, Bekasi. This program is a key effort aimed at empowering women and reducing poverty. Using the Delphi Method, the study involved a group of experts and community members through three repeated rounds to pinpoint, improve, and reach an agreement on the key components of the program. The results show that P2WKSS has effectively changed women's roles from being home caregivers to becoming economic participants, business owners, and decision-makers, which in turn has positively impacted local development. Effective methods of communication—utilizing face-to-face persuasion, casual meetings, and digital tools like WhatsApp—were identified as vital in promoting inclusivity and building trust, even though cultural and language obstacles persist. Symbolic resources such as uniforms, memberships in cooperatives, and stories of success acted as motivating instruments that strengthened women's identities and their ability to work together. Recognizing gender sensitivity, health programs, and collaboration among various stakeholders were found to be essential for the ongoing success of the program. The research results indicate that P2WKSS is not just a project focused on welfare; rather, it is a comprehensive empowerment system. This shows that empowering women, when integrated with communication, governance, and local economic structures, can lead to significant and lasting social change.
Masculinity Expectations and Cyberbullying in Adolescent Digital Communication Harys Kristanto; Elis Yulianti; Raihan Nur Ardiansyah; Liyan Putra
International Journal of Multidisciplinary Sciences and Arts Vol. 5 No. 3 (2026): International Journal of Multidisciplinary Sciences and Arts, Article July 2026
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijmdsa.v5i3.8531

Abstract

This research explores the influence of digital masculinity pressure on cyberbullying behavior among males from Generation Z and Alpha in Indonesia. It does so by combining the concepts of hegemonic masculinity, social comparison, masculinity-related stress, and online disinhibition. Digital platforms are increasingly showcasing hyper-masculine ideals through algorithmic visibility, influencer culture, and competitive online engagements, which leads to increased psychological stress among young males. By applying a quantitative approach with Structural Equation Modeling–Partial Least Squares (SEM-PLS), information was gathered from 478 male participants on prominent platforms including TikTok, Instagram, WhatsApp, and online gaming spaces. The findings indicate that pressure related to digital masculinity greatly increases stress associated with masculinity, and that social comparison further amplifies this impact. Masculinity stress was identified as the most significant factor predicting cyberbullying. This suggests that boys who feel insufficient compared to digital standards of masculinity are more inclined to participate in mockery, exclusion, harassment, or aggressive humor as a way to compensate. The phenomenon of online disinhibition plays a notable role in cyberbullying, illustrating how a sense of anonymity and diminished responsibility encourage impulsive acts of aggression. The research finds that cyberbullying among Indonesian boys is influenced by psychological factors and motivated by the desire to gain attention in the digital environment. The results emphasize the importance of digital literacy, training for emotional resilience, and interventions at the platform level to reduce online aggression influenced by masculinity, as digital environments increasingly impact the development of adolescent identities.