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All Journal Applied Information System and Management Soshum: Jurnal Sosial dan Humaniora International Journal of Multidisciplinary Sciences and Arts UBMJ (UPY Business and Management Journal) INJECT Interdisciplinary Journal of Communication
Harys Kristanto
Universitas Sains Indonesia
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Gender Communication Strategies for Women’s Empowerment: Evidence from Community Programs in Indonesia Elis Yulianti; Harys Kristanto; Hilda Sri Rahayu; Yolandita Angga Reza; Wahyu Kurniawan
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 2 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i2.4985

Abstract

This research examines the importance of gender communication within the Program for Enhancing the Role of Women toward Healthy and Prosperous Families (P2WKSS) in Karangsatu Village, Bekasi. This program is a key effort aimed at empowering women and reducing poverty. Using the Delphi Method, the study involved a group of experts and community members through three repeated rounds to pinpoint, improve, and reach an agreement on the key components of the program. The results show that P2WKSS has effectively changed women's roles from being home caregivers to becoming economic participants, business owners, and decision-makers, which in turn has positively impacted local development. Effective methods of communication—utilizing face-to-face persuasion, casual meetings, and digital tools like WhatsApp—were identified as vital in promoting inclusivity and building trust, even though cultural and language obstacles persist. Symbolic resources such as uniforms, memberships in cooperatives, and stories of success acted as motivating instruments that strengthened women's identities and their ability to work together. Recognizing gender sensitivity, health programs, and collaboration among various stakeholders were found to be essential for the ongoing success of the program. The research results indicate that P2WKSS is not just a project focused on welfare; rather, it is a comprehensive empowerment system. This shows that empowering women, when integrated with communication, governance, and local economic structures, can lead to significant and lasting social change.
Masculinity Expectations and Cyberbullying in Adolescent Digital Communication Harys Kristanto; Elis Yulianti; Raihan Nur Ardiansyah; Liyan Putra
International Journal of Multidisciplinary Sciences and Arts Vol. 5 No. 3 (2026): International Journal of Multidisciplinary Sciences and Arts, Article July 2026
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijmdsa.v5i3.8531

Abstract

This research explores the influence of digital masculinity pressure on cyberbullying behavior among males from Generation Z and Alpha in Indonesia. It does so by combining the concepts of hegemonic masculinity, social comparison, masculinity-related stress, and online disinhibition. Digital platforms are increasingly showcasing hyper-masculine ideals through algorithmic visibility, influencer culture, and competitive online engagements, which leads to increased psychological stress among young males. By applying a quantitative approach with Structural Equation Modeling–Partial Least Squares (SEM-PLS), information was gathered from 478 male participants on prominent platforms including TikTok, Instagram, WhatsApp, and online gaming spaces. The findings indicate that pressure related to digital masculinity greatly increases stress associated with masculinity, and that social comparison further amplifies this impact. Masculinity stress was identified as the most significant factor predicting cyberbullying. This suggests that boys who feel insufficient compared to digital standards of masculinity are more inclined to participate in mockery, exclusion, harassment, or aggressive humor as a way to compensate. The phenomenon of online disinhibition plays a notable role in cyberbullying, illustrating how a sense of anonymity and diminished responsibility encourage impulsive acts of aggression. The research finds that cyberbullying among Indonesian boys is influenced by psychological factors and motivated by the desire to gain attention in the digital environment. The results emphasize the importance of digital literacy, training for emotional resilience, and interventions at the platform level to reduce online aggression influenced by masculinity, as digital environments increasingly impact the development of adolescent identities.
Boosting Residential Property Sales with Integrated Marketing Communication Strategies Harys Kristanto; Savira Arumdini; Muhammad Fardhon
Soshum: Jurnal Sosial dan Humaniora Vol. 15 No. 3 (2025): November 2025
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/soshum.v15i3.181-192

Abstract

The rapid urbanisation and population growth occurring in Indonesia have transformed housing patterns, particularly in suburban regions such as Bekasi Regency. As a satellite city near Jakarta, Bekasi presents a unique setting where accessibility, infrastructure expansion, and economic growth converge to shape residential demand. This study explores how Integrated Marketing Communication (IMC) strategies are experienced and interpreted by developers, marketers, and homebuyers in influencing interest toward residential properties. Using a qualitative approach, data were obtained through in-depth interviews and focus group discussions, and were then analysed thematically with NVivo software. Participants described the growing role of artificial intelligence (AI) and big data analytics in everyday marketing practice—particularly in identifying consumer behaviour patterns, refining message personalisation, and improving digital responsiveness. The narratives also revealed that macroeconomic and policy contexts, such as shifting interest rates, government housing incentives, and credit accessibility, deeply affect how consumers perceive value and trust in property brands. The findings highlight that IMC functions as a relational and interpretive process, enabling trust, emotional resonance, and message coherence across platforms. This study offers contextual insights into how marketing communication, technology adoption, and economic forces intertwine in shaping the lived experiences of Indonesia’s suburban property market.
Enhancing Residential Property Sales with Integrated Marketing Communication Strategies Harys Kristanto; Savira Arumdini; Muhammad Fardhon
UPY Business and Management Journal (UMBJ) Vol. 5 No. 1 (2026): UBMJ (UPY Business and Management Journal)
Publisher : Department of Management, Universitas PGRI Yogyakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/ubmj.v5i1.8061

Abstract

Purpose: The rapid urbanization and population growth in Indonesia have significantly heightened the demand for housing, particularly in suburban regions like Bekasi Regency. As a strategic satellite city near Jakarta, Bekasi has emerged as an attractive location for residential investment due to its accessibility, infrastructural advancements, and economic development. This study investigates the impact of Integrated Marketing Communication (IMC) strategies on consumer interest in residential property purchases within Bekasi Regency. Methodology: Employing a qualitative research design, thematic analysis was conducted using NVivo software on data obtained through in-depth interviews and focus group discussions with marketing experts, developers, and prospective buyers. The research examines how IMC tools—such as advertising, public relations, and digital marketing—convey a cohesive brand message and foster consumer trust. Findings: The findings underscore the importance of consistent and targeted communication in strengthening consumer engagement and purchase intent. Originality: This study presents a relevant and timely contribution to the existing literature on real estate marketing and Integrated Marketing Communication (IMC), particularly within the Indonesian suburban context. By integrating the Theory of Planned Behavior (TPB) and the AIDA model within a qualitative framework, the research offers a nuanced perspective on how consumer behavior is influenced by cohesive marketing strategies in property purchasing decisions.
Building Resilience Digital Community Ecosystem by Applications Information System and Brand Experience Harys Kristanto; Savira Arumdini; Muhammad Fardhon; Wahyu Kurniawan
Applied Information System and Management (AISM) Vol. 8 No. 2 (2025): Applied Information System and Management (AISM)
Publisher : Depart. of Information Systems, FST, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/caism.v8i2.46678

Abstract

In the face of rapid technological advancements and socio-economic disruptions, digital community ecosystems must develop resilience to ensure sustainability and adaptability. This study investigates how digital applications, information systems, and brand experience contribute to building resilience in Indonesia's land transportation sector. Using a quantitative approach, data were collected from 350 valid responses through online structured questionnaires targeting users of land transportation services, such as buses, trains, and ride-hailing platforms in Jakarta, Bandung, and Surabaya. The sampling was purposive, involving users with prior experience using digital transportation apps. The data were analyzed using Structural Equation Modeling - Partial Least Squares (SEM-PLS). The findings indicate that system quality and information quality significantly influence brand experience, which in turn affects user engagement. Furthermore, user engagement plays a crucial role in enhancing the resilience of the digital community ecosystem. The study confirms that brand experience partially mediates the effect of system and information quality on engagement. Implications of the study emphasize the importance for transportation providers to prioritize high-quality, user-centric digital services that foster emotional connection and trust, which are essential to sustaining adaptive and resilient community platforms in the face of urban transportation challenges.
Co-Authors Elis Yulianti Liyan Putra Muhammad Fardhon Rahayu, Hilda Sri Raihan Nur Ardiansyah Savira Arumdini Wahyu Kurniawan Yolandita Angga Reza