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Gender Communication Strategies for Women’s Empowerment: Evidence from Community Programs in Indonesia Elis Yulianti; Harys Kristanto; Hilda Sri Rahayu; Yolandita Angga Reza; Wahyu Kurniawan
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 2 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i2.4985

Abstract

This research examines the importance of gender communication within the Program for Enhancing the Role of Women toward Healthy and Prosperous Families (P2WKSS) in Karangsatu Village, Bekasi. This program is a key effort aimed at empowering women and reducing poverty. Using the Delphi Method, the study involved a group of experts and community members through three repeated rounds to pinpoint, improve, and reach an agreement on the key components of the program. The results show that P2WKSS has effectively changed women's roles from being home caregivers to becoming economic participants, business owners, and decision-makers, which in turn has positively impacted local development. Effective methods of communication—utilizing face-to-face persuasion, casual meetings, and digital tools like WhatsApp—were identified as vital in promoting inclusivity and building trust, even though cultural and language obstacles persist. Symbolic resources such as uniforms, memberships in cooperatives, and stories of success acted as motivating instruments that strengthened women's identities and their ability to work together. Recognizing gender sensitivity, health programs, and collaboration among various stakeholders were found to be essential for the ongoing success of the program. The research results indicate that P2WKSS is not just a project focused on welfare; rather, it is a comprehensive empowerment system. This shows that empowering women, when integrated with communication, governance, and local economic structures, can lead to significant and lasting social change.
Local community perception of Batik Parijotho Salak as a cultural identity of Sleman Wahyu Kurniawan
Priviet Social Sciences Journal Vol. 5 No. 7 (2025): July 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i7.405

Abstract

Salak Parijotho: A sign of the cultural identity of Sleman Regency, Special Region of Yogyakarta, batik is an expression of creativity. The goal of this research was to examine and assess how local residents view Parijotho Salak Batik as Sleman's cultural identity. This study employed a descriptive qualitative method of data collection, which included thorough interviews, participatory observations, and documentation. The younger generation views it as a potentially creative economy that can be developed, while artists and cultural icons see it as a cultural legacy that must be protected. The salak motif, which is typical of this batik, symbolizes Sleman's distinctiveness as the top producer of salak. Additionally, the research revealed obstacles to conservation and growth, such as inadequate promotion, competition with contemporary textile goods, and a scarcity of skilled artisans. The study's conclusion indicates that, while Parijotho Salak Batik has potential as a solid cultural identity, cooperation between the government, creative industry participants, and the community is necessary to maintain and foster it. In the context of modernization and globalization, these results add to a thorough understanding of the dynamics of local cultural identity.