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Business Communication Strategies for Organizations in Transition: A Systematic Review of Theory, Practice, and Organizational Performance Lorence Manalu
International Journal of Management and Economic Research (IJOMER) Vol 2 No 01 (2025): Indonesian Journal of Management and Economic Research
Publisher : Yayasan Aya Sophia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70508/zyreyn97

Abstract

Rapid disruption in today's business environment requires organizations to adapt to change quickly and effectively. Effective business communication is an important factor in supporting organizations that are going through transition and change. This research aims to explore the relevance of Lewin's model in managing organizational change amid business disruption and analyze the role of business communication strategies in supporting organizational performance during transition. Using a systematic review method, this study collected and analyzed related literature from various academic sources. The results show that Lewin's model remains relevant to be applied in change management, although it requires adjustments in terms of more adaptive communication to handle the accelerating disruption. Open and transparent communication and leadership that supports employee engagement are proven to accelerate the change process and improve organizational performance during the transition. This study concludes that the integration of effective communication with Lewin's model can optimize the change process and improve organizational performance. Future research is recommended to explore digital communication and technology in supporting change management in large and complex organizations.
The Impact of Logical Fallacies in Business Communication: Exploring their Impact on Decision Making and Interpersonal Relationships in the Professional World Lorence Manalu; Fernando Manalu; Dermawan Manalu; Ningsih Manalu; Masduki Asbari; Nia Mintari; Elsy. C. M Pasaribu
International Journal of Management and Economic Research (IJOMER) Vol 2 No 01 (2025): Indonesian Journal of Management and Economic Research
Publisher : Yayasan Aya Sophia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70508/f0mrn117

Abstract

Effective business communication is critical in improving organizational efficiency, speeding up decision-making, and reducing conflict. However, in practice, communication is often hampered by logical fallacies, which can undermine the quality of the message conveyed and interfere with rational decision-making. This research aims to analyze the impact of logical fallacies in business communication, focusing on their influence on organizational decision-making and interpersonal relationships in the professional world. This research uses a qualitative descriptive approach, analyzing the different types of logical fallacies that appear in business communication as well as their influence on organizational dynamics. The results show that fallacies such as ad hominem, false dilemma, slippery slope and overgeneralization often lead to irrational, limited or biased decisions which in turn are detrimental to the organization. In addition, the use of fallacies can worsen interpersonal relationships, triggering conflict, tension and distrust among individuals in a team, which hinders constructive cooperation. The conclusion of this study is that logical fallacies have a significant impact on both aspects, and to create more effective communication and rational decision-making, it is imperative for organizations to avoid the use of fallacies. Critical thinking training that focuses on the detection and avoidance of fallacies is an important step to improve the quality of communication and the effectiveness of decisions made in organizations.
Memahami Komunikasi Bisnis: Peran Konsep, Model, dan Komunikasi Verbal serta Non-Verbal dalam Meningkatkan Efektivitas Organisasi pada PT Home Center Indonesia Lorence Manalu; Masduki Asbari; Fernando Manalu; Nofiyanti Nofiyanti; Nia Mintari; Dian Ayunita; Aulia Rizka
Motivaksi: Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol 2 No 1 (2025): Jurnal Ilmu Sosial, Manajemen, Akuntansi, dan Bisnis
Publisher : Yayasan Aya Sophia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70508/a6rbnm10

Abstract

Penelitian ini mengkaji penerapan komunikasi bisnis pada PT Home Center Indonesia selama pandemi COVID-19, dengan fokus pada integrasi model komunikasi linier, interaksional, dan transaksional serta peran komunikasi verbal dan non-verbal. Penelitian ini menggunakan studi literatur dimana penelitian ini mengumpulkan data dari berbagai sumber terkait komunikasi bisnis selama krisis. Hasil penelitian ini menunjukkan bahwa komunikasi transaksional menjadi model yang dominan dalam menjaga hubungan dengan pelanggan dan karyawan, sementara komunikasi verbal lebih sering digunakan dalam bentuk email dan rapat daring. Komunikasi non-verbal meskipun terbatas dalam interaksi digital, tetapi berperan penting dalam memperkaya pesan yang disampaikan. Penelitian ini memberikan kontribusi dalam memahami pentingnya komunikasi digital yang efektif dan komunikasi non-verbal dalam konteks perusahaan ritel selama pandemi.