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Aris Fuadi
Universitas Insan Pembangunan Indonesia, Indonesia
Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Pelatihan dan Pendampingan Digital Marketing Bagi Usaha Kecil dan Menengah Serta Penyerahan Bantuan Teknik Bank Sampah di Bumdes Serdang Tirta Kencana Rachma Nadhila Sudiyono; Gazali Gazali; Fatrilia Rasyi Radita; Aminul Fitri; Muhammad Johan; Erni Tarulita Pebrina; Yunita Rahmawati; Paolinus Hulu; Abdul Wahid Imam Shobihi; Abdul Kabir; Aris Fuadi; Muhammad Arif Kurniawan; Sri Wahyuni Asnaini; Eva Agistiawati; Arfan Arfan; Siti Mariyanah; Masduki Asbari; Dewiana Novitasari; Nurul Fajriyah; Adi Widodo; Santa Lusianna Sitorus; Ria Hartati
Niswantara: Jurnal Pengabdian Kepada Masyarakat Vol 1 No 01 (2024): Niswantara: Jurnal Pengabdian Kepada Masyarakat
Publisher : Yayasan Aya Sophia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70508/f81av542

Abstract

Perkembangan Usaha Mikro Kecil dan Menengah (UMKM) menjadi stagnan di masa pandemi Covid-19. Banyak sekali UMKM mengalami penurunan penjualan dan tidak bisa berkembang bahkan hampir mengalami kebangkrutan. Kondisi tersebut membuat para pelaku UMKM harus berfikir untuk bisa tetap bertahan demi kelangsungan usahanya. Di masa pandemi Covid-19 banyak konsumen mengurangi interaksi di luar rumah dengan menjaga jarak guna memutus rantai penyebaran virus Covid-19. Pelaku UMKM dapat melanjutkan usahanya dengan tetap memenuhi kebutuhan konsumen di masa pandemi dengan mengalihkan pembelian secara online. Beralihnya pembelian secara offline menjadi online (digital), akan mempermudah pelaku UMKM dalam memperluas akses pemasaran. Peran teknologi digital memiliki pengaruh yang signifikan terhadap UMKM. Paradigma teknologi yang muncul memanfaatkan potensi UMKM yang lebih kuat serta berkelanjutan. Social media dan E-commerce dapat menjadi wadah penjualan pelaku UMKM. Diketahui bahwa pelaku UMKM belum mengikuti perkembangan digital secara maksimal, terutama karena kurangnya pengetahuan tentang digital marketing. Tujuan program pengabdian kepada masyarakat pada UMKM di BUMDES serdang tirta kencana yaitu untuk memberikan pendampingan dan pelatihan digital marketing sebagai upaya pengembangan dan perluasan jaringan pemasaran berbasis teknologi (digital). Setelah melakukan pengabdian ini, diharapkan pelaku UMKM di BUMDES Serdang Tirta kencana akan terus bersinergi demi keberlangsungan UMKM dan pengembangan ekonomi.
Creative Teaching Practices: A Combination of Total Physical Response (TPR) at Elementary School Students in Tangerang Eva Agistiawati; Aris Fuadi; Siti Mariyanah
Niswantara: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 01 (2025): Niswantara: Jurnal Pengabdian Kepada Masyarakat
Publisher : Yayasan Aya Sophia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70508/wjwpe814

Abstract

Teaching English as a foreign language is not easy, especially teaching English to elementary students. Teachers are expected to always have creative and innovative ideas to attract students' attention in classroom teaching activities so that students can understand the material being taught. Total Physical Response (TPR) is one method that can be applied. TPR is a method that uses body movements to interpret words. The purpose of holding training using this method is to help teachers teach English and create a pleasant classroom atmosphere. This method is easy to apply to teachers at MIN 1 Tangerang. The participants who attended were 48 people consisting of the Principal and teachers. The methods used include 1) providing material about TPR regarding theory and examples with power points and videos, 2) assigning participants in groups to find themes and practice TPR, 3) guidance and discussion about the TPR that was practiced. The results of this activity were that all participants were enthusiastic and could use the TPR method well.
Co-Authors Abdul Kabir Abdul Wahid Imam Shobihi Adi Widodo Aminul Fitri Arfan Arfan Dewiana Novitasari Erni Tarulita Pebrina Eva Agistiawati Eva Agistiawati Fatrilia Rasyi Radita Gazali Gazali Masduki Asbari Muhammad Arif Kurniawan Muhammad Johan Nurul Fajriyah Paolinus Hulu Rachma Nadhila Sudiyono Ria Hartati Santa Lusianna Sitorus Siti Mariyanah Sri Wahyuni Asnaini Yunita Rahmawati