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All Journal Jurnal Proaksi International Journal of Economics Development Research (IJEDR) Jurnal Ilmiah Manajemen Kesatuan JURNAL ILMIAH MAKSITEK JURNAL ILMIAH SIMANTEK Journal Social Science And Technology For Community Service Jurnal Visi Pengabdian Kepada Masyarakat Innovative: Journal Of Social Science Research Majalah Ilmiah METHODA Journal Business and Management
Tri Melda Mei Liana
Universitas HKBP Nommensen; Medan, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Factors Influencing Customer Satisfaction in Woven Fabric Business Mediated by Trust Intention and Emotions Agus Nakkok Simanjuntak; Tri Melda Mei Liana; Christnova Hasugian; Jenny Mirony Simanjuntak; Grace Sitanggang
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3257

Abstract

This study aims to analyze the effect of total quality management and digital marketing on customer satisfaction with trust intention and emotional response as mediating variables in small woven fabric businesses in an area. This quantitative study used 150 respondents and was processed with SmartPLS 4.0. The results show that digital marketing has a significant effect on customer satisfaction (p = 0.000) and emotional response (p = 0.001), but not significant on trust intention (p = 0.085). Emotional response and total quality management have a significant effect on customer satisfaction (p = 0.000). Quality management also has a significant effect on emotional response (p = 0.045) and trust intention (p = 0.000). Trust intention has a significant effect on emotional response (p = 0.000). In terms of mediation, digital marketing has a significant effect on customer satisfaction through emotional response (p = 0.006), while total quality management has a significant effect through trust intention and emotional response (p = 0.01). These results are expected to be a reference in improving service quality and policy making.
Kesadaran Perilaku Manajemen Keuangan dengan Locus Of Control sebagai Pemediasi Raya Panjaitan; Sri Ida Royani Simanjuntak; Tri Melda Mei Liana; Paulina Martua Sijabat
Jurnal Proaksi Vol. 11 No. 4 (2024): Oktober - Desember 2024
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jpk.v11i4.6492

Abstract

Literasi keuangan menjadi acuan dalam ukuran pengetahun objektif dan keterampilan dalam tindakannya mengelola dan mengambil keputusan yang berkaitan dengan keuangannya. Perkembangan industri 4.0 juga telah menghadirkan paradigm baru dalam perilaku pengelolaan keuangan. Dengan locus of control bertindak sebagai mediator, studi ini berupaya untuk memastikan dampak literasi keuangan dan kemajuan teknologi pada perilaku manajer keuangan. Studi ini didasarkan pada data numerik. Respons responden terhadap survei yang didistribusikan menggunakan Google Forms di Fakultas Ekonomi dan Bisnis Universitas HKBP Nommensen menyediakan data mentah yang digunakan untuk analisis. Partially Least Squares (PLS) 4.0 digunakan untuk menganalisis data. Studi ini menunjukkan bahwa literasi keuangan dan teknologi tidak memengaruhi perilaku pengelolaan uang, tetapi locus of control, variabel mediasi, memang memiliki pengaruh positif dan substansial. Meskipun locus of control tidak secara signifikan memediasi efek literasi keuangan, ia memediasi pengaruh teknologi keuangan pada perilaku terkait manajemen keuangan. Locus of control juga dipengaruhi oleh teknologi keuangan, tetapi tidak oleh keahlian keuangan.
Co-Authors Agus Nakkok Simanjuntak ANITA TRESIA SAMOSIR Aryanti, Meilisa Christnova Hasugian DENNI ROSAULY PURBA Grace Sitanggang Jenny Mirony Simanjuntak Pasaman Silaban Pasaribu, Romindo M Paulina Martua Sijabat Rajagukguk, selly m rajagukguk Raya Panjaitan Sebayang, Yulvitriyani Sianipar, Gloria J M Simanjuntak, Agus Simanjuntak, Agus Nakkok siregar, chionia Sitanggang, Simson Satria Soekatendel, Edy Wijaya Sri Ida Royani Simanjuntak Sunday Ade Sitorus