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All Journal Jurnal Proaksi International Journal of Economics Development Research (IJEDR) Jurnal Ilmiah Manajemen Kesatuan JURNAL ILMIAH MAKSITEK JURNAL ILMIAH SIMANTEK Journal Social Science And Technology For Community Service Jurnal Visi Pengabdian Kepada Masyarakat International Journal of Applied Business and International Management Innovative: Journal Of Social Science Research Majalah Ilmiah METHODA Journal Business and Management
Tri Melda Mei Liana
Universitas HKBP Nommensen; Medan, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PENGARUH KREDIBILITAS INFLUENCER, HARGA, DAN MEDIA SOSIAL TERHADAP MINTA BELI DI TOKOPEDIA (STUDI KASUS PADA MASYARAKAT KOTA MEDAN) TRI MELDA MEI LIANA; DENNI ROSAULY PURBA
JURNAL ILMIAH MAKSITEK Vol 6 No 4 (2021): JURNAL ILMIAH MAKSITEK
Publisher : LP2MTBM MAKARIOZ

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Abstract

This research aims to find out the influence of Influencer Credibility, Price, and Social Media on Buying Interest in Tokopedia(Case Study on Medan City Community). The sample used in the study was 100 respondents using questionnaires. Fromthe results of the multiple regression analysis test, namely: Y = 4.442 + 0.315 X1 + 0.468 X2 + 0.158 X3, shows that thePrice variable has a stronger influence compared to the Influencer Credibility variable and the Buy Interest variable. From thepartial test results, the Influencer Credibility variable is significant to the Buy Interest variable, the price variable is significantto the Buy Interest variable, and the Social Media variable is significant to the Buy Interest variable. Based on the results ofthe F test, influencer credibility variables, price variables, and social media variables together have a significant effect on theBuy interest variable. From the results of the R2 determination coefficient of influencer credibility variables, prices, and socialmedia can explain the variable of Buying Interest in Tokopedia by 97.1% while the remaining 2.9% is explained by variablesnot studied in the study.
PENGARUH IKLAN DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE MEREK OPPO PADA MAHASISWA UNIVERSITAS HKBP NOMMENSEN MEDAN (STUDI KASUS) TRI MELDA MEI LIANA
JURNAL ILMIAH SIMANTEK Vol 3 No 2 (2019): JURNAL ILMIAH SIMANTEK
Publisher : LP2MTBM MAKARIOZ

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Abstract

The purpose of this research is to find out the effect of advertising and brand image on the decision to buy Oppo brand mobile phones for students of HKBP Nommensen University, Medan. This type of research is a survey research with a quantitative approach. The population in this study were students who used the Oppo brand mobile phone. The sampling technique used purposive sampling, so that a total sample of 50 people was obtained. Data collection techniques were carried out using a questionnaire (list of statements), interviews (interviews), observation and documentation studies. The research instrument conducted by researchers by giving questionnaires with a Likert measurement scale of 1 to 5. The analytical methods used in this study include: Descriptive Method, Multiple Linear Regression Analysis Method, Validity Test, Reliability Test, Classical Assumption Test (Test for Normality, Test for Heteroscedasticity , Multicollinearity test), Hypothesis Test (t-test and F-test), and the coefficient of determination (R2) test. Data processing using SPSS 20.0 for windows. From the results of data analysis, we obtained the equation of multiple linear regression analysis, namely: Ŷ = 1.512 + 0.339X1 + 0.558X2. Simultaneous Test Results (F-Test) obtained Fcount of 6.202 and Ftable of 3.20, so that the value of Fcount> Ftable (6.202> 3.20) at α = 5%. And the partial test results (t-test) obtained the results of the assessment of advertising variables tcount <ttable (1.495> 1,677) means that partially there is no positive and significant influence of advertising variables on the purchase decision, tcount brand image variables> ttable (2.167> 1.677 ) means that partially there is a positive and significant influence of brand image variables on purchasing decisions. The results of the coefficient of determination (adjusted R Square) with a result of 20.9%, which means that purchasing decisions can be explained by advertising variables and brand image and the remaining 79.1% is explained by other variables outside this study
ONLINE MARKETING FOR THE INDONESIAN TOURISM INDUSTRY IN COVID-19 SUNDAY ADE SITORUS; SUNDAY ADE SITORUS; TRI MELDA MEI LIANA; ANITA TRESIA SAMOSIR
JURNAL ILMIAH SIMANTEK Vol 6 No 3 (2022): JURNAL ILMIAH SIMANTEK
Publisher : LP2MTBM MAKARIOZ

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Abstract

Indonesian commerce firms are reporting a high rate of online sales as consumers engage in social media amidst the Covid-19 outbreak, with the government looking at a thriving sector as one way to address the tax cuts caused by the global recession. Compared with neighbouring countries Malaysia and Singapore, the Indonesian government has been reluctant to adopt strict segregation procedures due to fears of economic and social impact. The closure was announced in an effort to curb the spread of coronavirus, with Indonesia reporting 5136 cases and 469 deaths. The most populous capital is considered to be the epicentre of an outbreak in Indonesia, accounting for 50% of all cases. Charges Prior to the announcement of the partial closure, many large companies in Jakarta were already implementing local employment policies following requests from national and local governments. In addition, some shopping malls, retailers, and restaurants have taken joint decisions to reduce business hours, switch to online activity, or stop trading altogether. Since the first half of 2020, the Indonesian tourism industry has lost about $ 85 billion in tourism revenue. Apart from this, the hotel and restaurant industry estimates Indonesia's nearly 70 trillion losses. The COVID-19 epidemic has had a devastating effect on the tourism industry, as international travel has been suspended to curb the spread of the virus.
Literasi Investasi Bagi UMKM di Kelurahan Sempakata Kecamatan Medan Selayang Kota Medan SUNDAY ADE SITORUS; Sunday Ade Sitorus; Tri Melda Mei Liani; Anita Tresia Samosir
Journal of Social Sciences and Technology for Community Service (JSSTCS) Vol 4, No 1 (2023): Volume 4, Nomor 1, March 2023
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v4i1.2660

Abstract

Pengabdian ini ditujukan untuk usaha mikro, kecil, dan menengah (UMKM), khususnya usaha mikro dan kecil di Kelurahan Sempakata, Kota Medan. Para pelaku bisnis ini biasanya tidak memiliki pengetahuan tentang bidang keuangan, khususnya bidang investasi. Oleh karena itu, diperlukan peningkatan pengetahuan mereka di bidang investasi agar tidak salah arah dalam menginvestasikan dana yang tersedia. Oleh karena itu, pelatihan pengenalan investasi yang baik dilakukan di dalam ruangan dengan metode presentasi, tanya jawab, dan diskusi sehingga penawaran dapat diasimilasi dengan lebih mudah. Diskusi berjalan lancar dan para peserta mengikutinya dengan antusias. Hasilnya adalah peserta memahami dan memahami topik dengan baik dan menerapkan apa yang telah dipelajari dalam pelatihan di masa depan. Secara keseluruhan, hasil pengabdian kepada masyarakat pelaku UMKM di Kelurahan Sempakata Kota Medan memberikan hasil yang baik bagi peserta dan juga bermanfaat bagi narasumber dalam mengaplikasikan ilmu bisnis di masyarakat luas.
PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN OKEJEK : Studi Kasus: Pada Kecamatan Medan Perjuangan Kota Medan Tri Melda Mei Liana
Majalah Ilmiah METHODA Vol. 11 No. 1 (2021): Majalah Ilmiah METHODA
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (393.568 KB) | DOI: 10.46880/methoda.Vol11No1.pp53-59

Abstract

This study aims to determine the effect of service quality and price on Okejek's customer satisfaction (Case Study on the Medan Perjuangan District). The sample used in this study was 100 respondents using a questionnaire. From the results of multiple regression analysis, the service quality variable has a positive effect on customer satisfaction, the price variable has a negative effect on customer satisfaction. From the t-test results, the service quality variable is significant to customer satisfaction, the price variable is not significant to customer satisfaction. Based on the results of the F test, the variables of service quality and price together have a significant effect on customer satisfaction. From the results of testing the coefficient of determination R2, service quality and price variables can explain customer satisfaction of 66.4% while the remaining 33.6% is explained by variables not examined.
Implementasi Kecerdasan Buatan di Bidang Akademik Pada Kampus Fisipol Universitas HKBP Nommensen Medan Sitorus, Sunday Ade; Silaban, Pasaman; Mei Liana, Tri Melda; Simanjuntak, Agus; Sianipar, Gloria J M
Jurnal Visi Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2024): Jurnal Visi Pengabdian Kepada Masyarakat : Edisi Februari 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/pengabdian.v5i1.2119

Abstract

Tujuan dari program ini adalah untuk memasukkan AI ke dalam berbagai aspek kehidupan akademik, seperti administrasi, pembelajaran, dan penelitian. Mereka berharap bahwa ini akan meningkatkan inovasi, efisiensi, dan efektivitas pendidikan. Mahasiswa dan dosen Fisipol UHN memiliki kesempatan untuk mempelajari dan menerapkan prinsip kecerdasan buatan dalam pekerjaan mereka melalui workshop, pelatihan, dan pengembangan proyek. Mereka juga dapat menemukan aplikasi AI yang dapat digunakan dalam bidang akademik dan penelitian. Hasil awal menunjukkan peningkatan signifikan dalam personalisasi pembelajaran, pengelolaan institusi yang lebih baik, dan kesiapan yang lebih tinggi untuk menghadapi tantangan zaman digital. . Mahasiswa dan dosen Fisipol UHN mengalami perkembangan positif sebagai hasil dari kegiatan pengabdian ini. Ini juga meningkatkan kualitas pendidikan dan penelitian, yang bermanfaat bagi masyarakat luas..
Enhancing Personnel Performance Through Competence and Leadership: The Mediating Role of HR Development as a Catalyst for Economic Advancement in the North Sumatra Regional Police Liana, Tri Melda Mei; Soekatendel, Edy Wijaya; Aryanti, Meilisa
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 6 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i1.6839

Abstract

This study aims to analyze the influence of competence and leadership on personnel performance, with HR development as a mediating variable, within the General Planning and Budget Function of the North Sumatra Regional Police and its affiliates. The research adopts a quantitative approach, involving a population of 496 personnel, from which 84 respondents were selected using the Slovin formula. Data collection was conducted through surveys, and analysis was performed using SmartPLS software. The findings reveal that competence does not have a significant direct effect on personnel performance, although it significantly contributes to HR development. Leadership, on the other hand, has a significant direct effect on personnel performance but does not significantly influence HR development. HR development itself plays a critical role in enhancing personnel performance. Moreover, the mediating analysis shows that HR development significantly mediates the relationship between competence and personnel performance. However, the mediation effect of HR development on the relationship between leadership and personnel performance is not significant. These results underscore the importance of HR development as a strategic factor in improving personnel performance. The findings also highlight the need for the North Sumatra Regional Police to prioritize enhancing competence and leadership quality as part of its HR development initiatives. This study contributes to the understanding of organizational performance within law enforcement agencies and serves as a valuable reference for decision-making and policy formulation aimed at optimizing personnel performance and supporting broader organizational objectives.
ANALISIS CONSUMER ANIMOSITY DAN CONSUMER ETHNOCENTRISM TERHADAP PURCHASE INTENTION PRODUK CINA PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS PRODI MANAJEMEN UNIVERSITAS HKBP NOMMENSEN MEDAN Rajagukguk, selly m rajagukguk; Pasaribu, Romindo M; Sitorus, Tri Melda M.L; Sebayang, Yulvitriyani
Journal Business and Management Vol. 3 No. 1 (2025): Journal Business and Management (April 2025)
Publisher : Departemen Manajemen Fakultas Ekonomi dan Bisnis Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/jbm.v3i1.2800

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh consumer animosity dan consumer ethnocentrism terhadap purchase intention produk Cina. Analisis data dilakukan dengan metode Regresi Linear Berganda menggunakan software SPSS versi 26. Jumlah sampel dalam penelitian sebanyak 89 responden mahasiswa Fakultas Ekonomi Dan Bisnis Prodi Manajemen Universitas HKBP Nommensen Medan. consumer animosity berpengaruh positif dan signifikan terhadap purchase intention. Consumer ethnocentrism berpengaruh positif dan signifikan terhadap purchase intention. Nilai Adjust R Square yang diperoleh sebesar 0,570 yang berarti 57% purchase intention dapat dijelaskan oleh consumer animosity dan consumer ethnocentrism, sementara sisanya 43% dipengaruhi oleh faktor lain yang tidak dijelaskan dalam penelitian ini.
Pengaruh Work Life Balance,Kompetensi dan Kepuasan Kerja Terhada Kinerja Pegawai pada Dinas Komunikasi dan Informatika Provinsi Sumatera Utara siregar, chionia; Sitorus, Tri Melda
Journal Business and Management Vol. 3 No. 2 (2025): Journal Business and Management (Oktober 2025)
Publisher : Departemen Manajemen Fakultas Ekonomi dan Bisnis Universitas HKBP Nommensen

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Work Life Balance, Kompetensi, dan Kepuasan Kerja terhadap Kinerja Pegawai pada Dinas Komunikasi dan Informatika Provinsi Sumatera Utara. Penelitian ini menggunakan pendekatan kuantitatif dengan metode analisis regresi linear berganda. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner kepada 64 responden, dan pengolahan data menggunakan perangkat lunak SPSS versi 25. Hasil penelitian menunjukkan bahwa secara parsial, variabel Work Life Balance (X1) berpengaruh positif dan signifikan terhadap kinerja pegawai dengan nilai t hitung sebesar 3,399 (sig. 0,001), Kompetensi (X2) dengan t hitung 2,237 (sig. 0,029), dan Kepuasan Kerja (X3) dengan t hitung 3,915 (sig. 0,000). Secara simultan, ketiga variabel independen tersebut berpengaruh signifikan terhadap variabel dependen (kinerja pegawai), dibuktikan dengan nilai F hitung sebesar 12,480 dan signifikansi 0,000 (lebih kecil dari 0,05). Adapun nilai koefisien determinasi (Adjusted R²) sebesar 0,384, yang berarti 38,4% variasi kinerja pegawai dapat dijelaskan oleh Work Life Balance,Kompetensi, dan Kepuasan Kerja, sedangkan sisanya sebesar 61,6% dijelaskan olehvariabel lain di luar model penelitian ini. Dengan demikian, dapat disimpulkanbahwa peningkatan Work Life Balance, Kompetensi, dan Kepuasan Kerja secarasignifikan dapat meningkatkan kinerja pegawai di lingkungan Dinas Komunikasi danInformatika Provinsi Sumatera Utara.
Pengaruh Empowering Leadership dan Kompetensi Terhadap Kinerja Karyawan PT. KB Finansia Multi Finance Cabang Medan Mei Liana, Tri Melda; Simanjuntak, Agus Nakkok; Sitanggang, Simson Satria
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.9064

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh empowering leadership dan kompetensi terhadap kinerja karyawan PT. KB Finansia Multi Finance Cabang Medan. Jumlah sampel yang digunakan dalam penelitian ini adalah sebanyak 40 responden dengan menggunakan kuisioner. Hasil penelitian ini adalah : 1) Empowering Leadership berpengaruh positif dan signifikan terhadap kinerja Karyawan PT. KB Finansia Multi Finance Cabang Medan. 2) Kompetensi berpengaruh positif dan signifikan terhadap kinerja karyawan PT. KB Finansia Multi Finance Cabang Medan. 3) Empowering leadership dan kompetensi secara bersama-sama berpengaruh signifikan terhadap kinerja karyawan PT. KB Finansia Multi Finance Cabang Medan. Dari hasil pengujian koefisien determinasi R2, Variabel Empowering Leadership dan Kompetensi dapat menjelaskan Kinerja Karyawan sebesar 74,2 % sedangkan sisa nya 25,8% dijelaskan oleh variabel lain yang tidak diteliti.
Co-Authors Agus Nakkok Simanjuntak ANITA TRESIA SAMOSIR Aryanti, Meilisa Christnova Hasugian DENNI ROSAULY PURBA Grace Sitanggang Jenny Mirony Simanjuntak Pasaman Silaban Pasaribu, Romindo M Paulina Martua Sijabat Rajagukguk, selly m rajagukguk Raya Panjaitan Sebayang, Yulvitriyani Sianipar, Gloria J M Simanjuntak, Agus Simanjuntak, Agus Nakkok siregar, chionia Sitanggang, Simson Satria Soekatendel, Edy Wijaya Sri Ida Royani Simanjuntak Sunday Ade Sitorus